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  1. 1. INSIDE SPORTS &ENTERTAINMENTGROUP location time3.13.2013 NEW YORK, NY 2:00 PM
  2. 2. Inside Sports & Entertainment Group focuses on assisting businesses throughout the world inmanaging their BtoB efforts in a more efficient manner.We pride ourselves on offering a customized and consultative service that meets specificpassions, needs and budget. Every program is tailored and executed with the client in mind.From conception to execution, we focus on managing the details which creates unforgettableexperiences.It is commitment to client service that makes InsideSEG one of the most respected hospitality,leisure and entertainment sources in the industry. INSIDE SEGABOUT US
  3. 3. The ADVANTAGE of working with ISEG is ACCESS. InsideSEG has partnerships with teams,leagues, venues, designers, celebrities and properties throughout the world. It’s these partnershipsthat help deliver the best pricing and experiences available in the sports and entertainment field.✴ US Open Tennis (over 3 million dollars of ticket and suite inventory)✴ Official NFL On Location Partnership (Super Bowl packages and regular season ticket inventory)✴ Madison Square Garden Partnership (VIP experiences and inventory for the Rangers, Knicks and MSG events and concerts)✴ Iconic NYC Events: VIP access & viewing to the Fourth of July fireworks display, Thanksgiving Day Parade and New Years Eve ball drop✴ Cultural & high society events✴ Live tapings to top rated shows INSIDE SEGADVANTAGE
  4. 4. OFFERINGS: RESULTS:✴ Meetings & Incentive Management ✴ Efficiency. Time saved to focus on what’s important; your business✴ Concierge Assistance ✴ Budget management✴ VIP & Hospitality Experiences ✴ Resources you can trust and access to a network of elite vendors and suppliers✴ Event Management ✴ Seamless execution✴ Ticket & Event Access & Management OFFERINGS ANDRESULTS
  5. 5. ISEG provides unique opportunities to cultivate new prospects and enhance existing clientrelationships through client entertainment opportunities and platforms. We assist ourclients in securing and allocating tickets as well as executing full scale hospitalityprograms. We are your source for tickets, hospitality and premium travel packages tolocal, national and global events which include:✴ Sporting Events✴ Entertainment✴ Celebrity Interactions✴ Film Festivals✴ Food & Wine Festivals BENEFITS & SERVICESVIPEXPERIENCES
  6. 6. SPORTING EVENTSVIPEXPERIENCES SPORTING EVENTSVIPEXPERIENCES✴ All-Star Games✴ World Cup ✴ World Series ✴ The Masters✴ Super Bowl ✴ Final Four✴ French, Australian & US Open ✴ Horse Racing Events including The Derby✴ UEFA Champions League & EPL ✴ Monaco Grand Prix✴ US Open Golf ✴ Wimbledon✴ Pro Bowl ✴ Running of the Bulls✴ British Open ✴ Daytona 500✴ College Bowl Games ✴ Golf trip to St. Andrews✴ NFL, NHL, MLS, NBA, MLB Regular ✴ Tee Times on private courses including Season Games & Playoffs Augusta National
  7. 7. ENTERTAINMENTVIPEXPERIENCES✴ Broadway Shows & Theater✴ Concerts ✴ Dancing with the Stars ✴ Good Morning America✴ Fashion Shows ✴ The Daily Show with Jon Stewart✴ Movie Premieres ✴ The Colbert Report✴ Award Show After-Parties ✴ Saturday Night Live✴ The GRAMMYs✴ Emmy Awards✴ Tony Awards✴ Nickelodeon Kids Choice Awards✴ MTV Music Awards/ Video Awards✴ ESPY Awards
  8. 8. CELEBRITY INTERACTIONSVIPEXPERIENCES✴ ESPN Studio Tour✴ Celebrity Golf Tournaments✴ Celebrity Stylist Makeover✴ Private Celebrity Chef Experience✴ NFL & NBA Draft✴ Play Pro with Pros - Play your favorite sport with your favorite sports legend✴ Studio Session - Compose music with music’s legendary composers and song-writers✴ Private Music Lesson with world-famous GRAMMY Award winning artist✴ Celebrity & Athlete Appearances
  9. 9. FOOD & WINE /FILM FESTIVALSVIPEXPERIENCES✴ TriBeCa Film Festival ✴ Pebble Beach Food & Wine Festival✴ Hamptons Film Festival ✴ Austin Food & Wine Festival✴ Cannes Film Festival ✴ Atlanta Food & Wine Festival✴ Sundance Film Festival ✴ Newport Food & Wine Festival✴ Madrid Film Festival ✴ LA Food & Wine Festival✴ Toronto Film Festival ✴ New York Wine & Food Festival✴ Newport Film Festival ✴ SOBE Wine & Food Festival
  10. 10. Supply our clients the tools needed to make each event successful. Services are inclusive of:✴ Restaurant reservations at world renown venues ✴ Welcome packets to include local✴ Tee time reservations area information, directions, things to✴ Private transportation services do, hospitality information and on-site✴ Private jet and luxury yacht charters contact list✴ Interpreters and translation services✴ Airfare bookings✴ Rental car bookings (including luxury vehicles)✴ Access to hotels around the world for group meetings, business, and program travel needs (hotel & resort procurement) BENEFITS & SERVICESCONCIERGE
  11. 11. Assist in event management and logistics for corporate events, meetings, and hospitalityprogramming. Services include:✴ Venue and location research✴ Vendor recommendations and procurement✴ Budget evaluation and management✴ RSVP management & communication✴ Creation of save the dates & invitations✴ Execution of communication materials & timelines✴ Design & flowers✴ Lighting✴ On-site staffing as needed BENEFITS & SERVICESEVENTMANAGEMENT
  12. 12. STRATEGIC APPROACHEVENTMANAGEMENTIDENTIFY! ! ! Review brand objectives and target consumer attendee needsCREATE! ! ! Brainstorming, ideation and unique event conceptsNEGOTIATE! ! ! Work with key partners, vendors and staffEXECUTE ! ! ! Run of show, minute by minute and dedicated ISEG staffMEASURE! ! ! KPIs related to program effectiveness
  13. 13. Constant event communication is a key ingredient when managing corporate events. Communicatingearly and often helps answer any questions that may arise and ensures the “right” clients attend theevent. Communication materials and timeline are as follows:✴ Save The Date - 10 weeks prior✴ Invitation - 6 weeks prior✴ Registration Site - 6 weeks prior✴ Reminder registration e-mail blast - 4 weeks prior✴ Confirmation e-mail of registration - Upon registering✴ Event welcome packets - 2 weeks prior✴ On-site welcome packet at registration desk✴ In-room welcome packets including itineraries✴ Departure notices (if applicable) - On-site the night prior to flight departure✴ Post-event survey via registration site and thank you letter - 1 week after the event COMMUNICATIONEVENTMANAGEMENT
  14. 14. REGISTRATION SITEEVENTMANAGEMENT-------------------------------------------------------------------------------------------------------------------------------Event Registration Sites organize and communicate hospitality programming and assets.Additionally the site reduces staff hours, eliminates error and unused hospitality and sponsorshipassets. Additional benefits include:✴ Real time reporting✴ Customizable based on each event✴ Housing and travel management✴ Pre-guest personalization✴ Distribution of assets based on guest’s VIP level✴ User-friendly management system✴ Event timeline that automatically sends alerts and reminders✴ Branded communication
  15. 15. The Ticket Concierge Service is an efficient, time saving microsite designed to assist sales andmarketing in their efforts to build relationships and interface with customers outside of normalbusiness hours.✴ Grants access to local market tickets, national premier events and existing inventory through a user-friendly system (please refer to Ticket Concierge Service addendum)✴ Offers dedicated resources to answer emails, questions, and work with managers on ticket distribution✴ Provides ability to search and purchase assets months before or within hours of an event✴ Hassle free ticket handling process✴ Allows for ticket upgrades available whenever possible✴ Simplifies invoicing for external ticket needs! ! ! ! ! ! ! ! ! TICKET CONCIERGETICKETMANAGEMENT
  16. 16. The Ticket Concierge Service is an an informative tool for corporate management as reports can becreated and built to track ROI and watch trends within each market and asset field. Benefitsinclude:✴ Customized reports✴ Exclusive access with password recognition✴ Provides data on past and current ticket requests✴ Manages dollars spent in each market in an organized fashion✴ Follows trending on a regional and national level✴ Tracks ROI for each customer and company TRACKING & TRENDINGTICKETMANAGEMENT
  17. 17. ✴ Discuss which ISEG platforms corresponds with Haier America’s business initiative✴ Review Haier America’s 2013 event/marketing/sponsorship strategy. Discuss synergies and potential partnership✴ ISEG supplies Haier America with a 2013/2014 strategy based on brand objectives, client demographics and passions within the sports & entertainment industryNEXT STEPS
  18. 18. THANK YOU! Joanna Stark Executive Director - Hospitality & Corporate Relations Phone: 646.942.8030 jstark@insideseg.comEvent Date: location time3.13.2013 NEW YORK, NY 2:00 PM