Here are the slides I used for my talk at the AMA-DC Special Interest Group. This deck looks back on the impact social media has made across the patient and provider landscape, particularly from a marketer's perspective. It offers an updated review of specific examples over the past year, and provides a vision of what the future may hold.
We walk through how hospitals, patient communities, physician networks, pharmaceutical manufacturers, the federal government and private innovators have managed the opportunities and challenges social media provides.
Clipping is a handy way to collect important slides you want to go back to later.