Means considering who your audience members are and how you can tailor your message to their wants and needs.
Effective Public Speakers consider the Audience at every stage of the presentation from writing and organizing to the delivery of the speech.
Having Good Content
Content refers to the body of or ideas in your speech, which includes everything from the topic of your speech, to the information included in it, to the connections you make to the listeners throughout.
Topic and Purpose
The main topic is the subject of your speech.
In your introductory speech, the topic will be you.
The ideas and information used to support your speech take the form of main points and evidence to support your main points.
Use no more than 4 main points.
Is any information that clarifies, extends, explains, or supports your main points.
To support your main points, you must have enough breadth and depth.
Breadth is the amount and variety of your evidence.
Depth is the level of detail in your evidence.
Use two to three pieces of evidence to support each main point.
Listener Relevance Links
Statements about how and why your ideas relate to or can benefit your audience.
Structure is the framework you use to organize your speech.
The Macrostructure of your speech consists of an introduction, body, conclusion, and transitions.
You announce your topic and provide a road map of how you will proceed.
Includes a thesis statement encapsulating the general and specific purpose of your speech.
Requires an attention grabber – humorous story, famous quote, rhetorical question, or a personal anecdote.
The place where you introduce and support your main points.
The main points are tied together with transitions that lead from one point to another.
Careful attention should be paid to transitioning between main points during the organization phase of your speech writing process.
Restates the thesis, summarizes the main points, and provides a clincher.
The Clincher provides closure to the speech and links back to the introduction.
Three different types of Outline
Preparation outline – a working rough draft of your speech ideas.
Formal outline – Typed outline where you use complete sentences and a reference list to generate your speech.
Speaking outline – a brief, keyword outline that you will use when you speak.
Use words that are clear, vivid and inclusive.
Avoid jargon and slang unless you define the term as part of your speech.
Be respectful for all listeners.
Delivery refers to how you present your message through your voice and body.
Use of Voice
Be intelligible, use appropriate amounts of rate, volume and pitch.
Try to be conversational and sound spontaneous – your speech outline will help with this.
Be expressive and use vocal variety – avoid sounding monotone.
Use of Body
Make Eye contact
Only us your notes as a guide
Span the entire room
Use facial expressions that reflect your conviction on the topic.
Plant your feet firmly on the floor and pause before beginning.
Place feet should width apart with your knees slightly bent.