Sph 107 Ch 15

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Sph 107 Ch 15

  1. 1. Persuasive Speaking
  2. 2. What is Persuasive Speaking?  Def- the process of influencing other people’s attitudes, beliefs, values, or behaviors.  Goes beyond just informing.  Informative speakers are teachers, persuasive speakers are leaders.
  3. 3. Shaping Your Speech  Determine your target audience.  If they agree, reinforce their view point.  If they disagree, reform their position.  If most of your audience already agree with you, you should issue a call to action for the group.  Start by working from shared ideas.  Sleeper effect- change occurs after the speaker’s words have time to “soak in”.
  4. 4. Persuasive Speech Types  Dispositional Persuasive Speeches  Designed to influence listener’s disposition toward your topic.  Actuation Persuasive Speeches  Designed to influence behavior.
  5. 5. Thesis Statement Claims  Claim of Fact  Focus on whether something is true.  Claim of Value  Makes a judgment about whether some concept or action is good, right, moral, fair, or better than some other concept.  Claim of Policy  States a position about whether specific course of action should be taken.
  6. 6. Organizational Patterns  Refutative Pattern  A main point arrangement that persuades by disproving the opposing position and bolstering your own position.  Comparative Advantages Pattern  Leads the audience to agree that one alternative is better than the others.  Invitational Pattern  Invites listeners to agree with your opinion.
  7. 7. Organizational Patterns  Problem (No Solution) Pattern  Used to convince your audience that your topic really is a problem with out presenting a solution.  Problem/Solution Pattern  The solution tells listeners exactly what they can do to solve the problem.  Problem/ Cause/ Solution Pattern  Introduce a problem, discuss its cause, then tell your audience how they can help.
  8. 8. Organizational Patterns  Monroe’s Motivated Sequence  Step 1: Catch the attention of your listeners.  Step 2: Show that your topic is a serious problem.  Step 3: Provide solutions.  Step 4: Help the audience visualize the future if the problem goes unsolved.  Step 5: Call to action.

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