What is Persuasive Speaking?
Def- the process of influencing other people’s
attitudes, beliefs, values, or behaviors.
Goes beyond just informing.
Informative speakers are teachers, persuasive
speakers are leaders.
Shaping Your Speech
Determine your target audience.
If they agree, reinforce their view point.
If they disagree, reform their position.
If most of your audience already agree with you, you
should issue a call to action for the group.
Start by working from shared ideas.
Sleeper effect- change occurs after the speaker’s
words have time to “soak in”.
Persuasive Speech Types
Dispositional Persuasive Speeches
Designed to influence listener’s disposition toward
Actuation Persuasive Speeches
Designed to influence behavior.
Thesis Statement Claims
Claim of Fact
Focus on whether something is true.
Claim of Value
Makes a judgment about whether some concept or
action is good, right, moral, fair, or better than some
Claim of Policy
States a position about whether specific course of
action should be taken.
A main point arrangement that persuades by
disproving the opposing position and bolstering your
Comparative Advantages Pattern
Leads the audience to agree that one alternative is
better than the others.
Invites listeners to agree with your opinion.
Problem (No Solution) Pattern
Used to convince your audience that your topic really
is a problem with out presenting a solution.
The solution tells listeners exactly what they can do to
solve the problem.
Problem/ Cause/ Solution Pattern
Introduce a problem, discuss its cause, then tell your
audience how they can help.
Monroe’s Motivated Sequence
Step 1: Catch the attention of your listeners.
Step 2: Show that your topic is a serious problem.
Step 3: Provide solutions.
Step 4: Help the audience visualize the future if the
problem goes unsolved.
Step 5: Call to action.