- Speaking to share knowledge and create shared understanding in others.
- Answer the questions “Who”, “What”, “When”, “Where”, “Why”, “How to”, and “How does”
- Informative speakers shape perceptions about how listeners view things and what is important to know about those things.
- Success is measured by how well listeners understand, retain, and apply information.
- Difficult to not be boring.
- Goal- to create a clear picture in the minds of your listeners.
- Tend to be about objects, people, events, or places.
- Goal- to generate a clear interpretation in the minds of your listeners.
- Answers questions like “Why does” or “What does”
- Focus on issues, concepts, ideas, or beliefs.
- Speeches of Demonstration
- Goal- to clarify a process or procedure in the minds of your listeners.
- Answers the questions – “How does” or “How do”
- Focus on how something works, functions, or is accomplished.
- The topic should be information that your audience doesn’t already know.
- Consider your topic and your approach.
- Information can be made new by presenting it from a new perspective.
- Relate your speech to your audiences needs and desires.
- Show your audience how they can benefit from your speech.
- Compare things you are talking about to things your audience is familiar with to make your speech more relevant.
- Use straightforward, concrete language.
- Start with an attention getter.
- Appeal to all learning styles.