Sph 107 Ch 11

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Sph 107 Ch 11

  1. 1. Chapter 11 Language and Style Choices in Your Speech
  2. 2. Language  Symbolic in nature.  Words have no meaning in and of themselves. ( lunch )  Denotation – the dictionary definition of a word.  Connotation - the meaning that the word implies. ( adroit )  New meanings for old words. ( gay )  New words for new subjects. ( internet )
  3. 3. Language  Private Codes- slang or jargon used by a subculture.  Political Correctness- using language that shows a concern for fairness and respect.
  4. 4. Strategies for Effective Language and Style  Use simple informal language and short sentences.  Use repetition.  Use precise wording. If you are unclear on a word’s meaning, look it up.  Don’t use words whose connotations you do not understand or your audience might not understand. ( philatelist )  Use familiar concrete words.  Avoid Vocalized Pauses.
  5. 5. Strategies for Effective Language and Style  Use inclusive “we” language.  Avoid bias and inappropriate language.  Use vivid language.
  6. 6. Figures of Speech  Def.- language strategies that make striking comparisons between things or ideas that are not obviously alike.  Alliteration- he repetition of sounds at the beginnings of words that are near one another.  Onomatopoeia- the use of words that sound like the things they stand for. ( pop )  Personification- attributes human qualities to a concept or an inanimate object.  Repetition- restating words, phrases, or sentences for emphasis.
  7. 7. Figures of Speech  Antithesis- combining contrasting ideas in the same sentence.  Simile- comparison between two unlike things using the words like or as.  Metaphor- implied comparison between two unlike things without using the words like or as.

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