You have to do something with them Work with startups to figure out what questions we want to ask We don’t know what we don’t know To Design is indentifying and solving problems We solve to learn – if we have other motivation we close our eyes. Fail as quick as you can.
1999 Cardboard - Heavy 2000 – Thick paper 2000 Full color & tear away 2000 Plastic, cheaper inflate 2001 Back to Paper Foam 2001 No Foam 2003 Circle Sticker 2004 Promotion 2005 Barcodes
<ul><li>Get Started Today </li></ul><ul><li>Keep your eyes open </li></ul><ul><li>Question what you see </li></ul><ul><li>Jot it down </li></ul><ul><li>Brainstorm solutions </li></ul><ul><li>Prototype your ideas </li></ul><ul><li>Don’t be afraid to try </li></ul><ul><li>Do it small </li></ul><ul><li>Build in iteration </li></ul><ul><li>Don’t give up </li></ul>
Thanks Jonathan Bruck [email_address] Evolution of Useful Things by Henry Petrowski Secret’s From an Inventors Notebook by Maurice Kanbar Mousedriver Chronicles by John Lusk
I haven’t failed, I’ve had 10,000 ideas that didn’t work. - Benjamin Franklin Of the 200 light bulbs that didn’t work, every failure told me something that the I was able to incorporate into the next attempt. - Thomas Edison
humans are really interesting - if you show them an idea in a prototype form - very few people will tell you all the things they think are right with it, but everybody will tell you all the things that are wrong with it! So you just write them down and fix it - the next time you show up - you have all those things fixed - it doesn't take very many times before you have a product that is delighting the people you are making it for“ – David Kelley
Virtually all urban sensual experience has been touched by human hands, and thus the vast majority of us experience the physical world filtered through the process of design . – Henry Petrowski The Evolution of Useful Things