Your SlideShare is downloading. ×
 
Using design to  solve everyday problems
5 Step Design Process Observe Understand Ideate Iterate & Implement
5 Step Design Process Observe Understand Ideate Iterate &  Implement
 
<ul><li>Observation Tips </li></ul><ul><li>Bug book </li></ul><ul><li>Travel </li></ul><ul><li>Do Something New </li></ul>...
Stack of Discs
 
 
 
 
 
5 Step Design Process Observe Understand Ideate Iterate & Implement
<ul><li>Understanding Tips </li></ul><ul><li>Ask questions </li></ul><ul><li>Interview stakeholders </li></ul><ul><li>Go u...
 
 
5 Step Design Process Observe Understand Ideate Iterate & Implement
 
<ul><li>Ideation Tips </li></ul><ul><li>Brainstorm </li></ul><ul><li>Go Big  </li></ul><ul><li>Dirty Little Prototypes </l...
Initial Concept Exploration
Initial Concept Exploration
5 Step Design Process Observe Understand Ideate Iterate &  Implement
 
1999 Cardboard - Heavy 2000 – Thick paper 2000 Full color & tear away  2000 Plastic, cheaper inflate 2001 Back to Paper Fo...
<ul><li>Get Started Today </li></ul><ul><li>Keep your eyes open </li></ul><ul><li>Question what you see </li></ul><ul><li>...
Thanks Jonathan Bruck [email_address] Evolution of Useful Things by Henry Petrowski Secret’s From an Inventors Notebook by...
<ul><li>End of slide </li></ul>
I haven’t failed, I’ve had 10,000 ideas that didn’t work. - Benjamin Franklin Of the 200 light bulbs that didn’t work, eve...
humans are really interesting - if you show them an idea in a prototype form - very few people will tell you all the thing...
Virtually all urban sensual experience has been touched by human hands, and thus the vast majority of us  experience  the ...
Upcoming SlideShare
Loading in...5
×

Design For Everyday Problems

2,598

Published on

Published in: Travel, Education
0 Comments
6 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
2,598
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
0
Comments
0
Likes
6
Embeds 0
No embeds

No notes for slide
  • You have to do something with them Work with startups to figure out what questions we want to ask We don’t know what we don’t know To Design is indentifying and solving problems We solve to learn – if we have other motivation we close our eyes. Fail as quick as you can.
  • Transcript of "Design For Everyday Problems"

    1. 2. Using design to solve everyday problems
    2. 3. 5 Step Design Process Observe Understand Ideate Iterate & Implement
    3. 4. 5 Step Design Process Observe Understand Ideate Iterate & Implement
    4. 6. <ul><li>Observation Tips </li></ul><ul><li>Bug book </li></ul><ul><li>Travel </li></ul><ul><li>Do Something New </li></ul><ul><li>Diversify </li></ul>
    5. 7. Stack of Discs
    6. 13. 5 Step Design Process Observe Understand Ideate Iterate & Implement
    7. 14. <ul><li>Understanding Tips </li></ul><ul><li>Ask questions </li></ul><ul><li>Interview stakeholders </li></ul><ul><li>Go undercover </li></ul>
    8. 17. 5 Step Design Process Observe Understand Ideate Iterate & Implement
    9. 19. <ul><li>Ideation Tips </li></ul><ul><li>Brainstorm </li></ul><ul><li>Go Big </li></ul><ul><li>Dirty Little Prototypes </li></ul><ul><li>Communicate visually </li></ul>
    10. 20. Initial Concept Exploration
    11. 21. Initial Concept Exploration
    12. 22. 5 Step Design Process Observe Understand Ideate Iterate & Implement
    13. 24. 1999 Cardboard - Heavy 2000 – Thick paper 2000 Full color & tear away 2000 Plastic, cheaper inflate 2001 Back to Paper Foam 2001 No Foam 2003 Circle Sticker 2004 Promotion 2005 Barcodes
    14. 25. <ul><li>Get Started Today </li></ul><ul><li>Keep your eyes open </li></ul><ul><li>Question what you see </li></ul><ul><li>Jot it down </li></ul><ul><li>Brainstorm solutions </li></ul><ul><li>Prototype your ideas </li></ul><ul><li>Don’t be afraid to try </li></ul><ul><li>Do it small </li></ul><ul><li>Build in iteration </li></ul><ul><li>Don’t give up </li></ul>
    15. 26. Thanks Jonathan Bruck [email_address] Evolution of Useful Things by Henry Petrowski Secret’s From an Inventors Notebook by Maurice Kanbar Mousedriver Chronicles by John Lusk
    16. 27. <ul><li>End of slide </li></ul>
    17. 28. I haven’t failed, I’ve had 10,000 ideas that didn’t work. - Benjamin Franklin Of the 200 light bulbs that didn’t work, every failure told me something that the I was able to incorporate into the next attempt. - Thomas Edison
    18. 29. humans are really interesting - if you show them an idea in a prototype form - very few people will tell you all the things they think are right with it, but everybody will tell you all the things that are wrong with it! So you just write them down and fix it - the next time you show up - you have all those things fixed - it doesn't take very many times before you have a product that is delighting the people you are making it for“ – David Kelley
    19. 30. Virtually all urban sensual experience has been touched by human hands, and thus the vast majority of us experience the physical world filtered through the process of design . – Henry Petrowski The Evolution of Useful Things

    ×