Connecting businesses and consumers  everywhere local happens February, 2011
<ul><ul><li>Our owned, premium sites reach 34MM visitors monthly </li></ul></ul><ul><ul><li>We’re part of IAC, which opera...
Sources:  BIA/Kelsey and ConStat, User View Wave VII (February 2010) ,  2009 TMP Directional Marketing  Connect with consu...
Custom Content to Engage Consumers with your Business
Content Extras – More Ways to Engage
<ul><li>General Business Information </li></ul><ul><li>Owner’s Message </li></ul><ul><li>Editorial Reviews </li></ul><ul><...
Reach 140MM consumers looking for your service We then distribute your business information across the hundreds of partner...
<ul><ul><li>CityGrid Network:  Expand Your Reach </li></ul></ul>
 
 
Exposure on Google now includes CityGrid’s distribution on Google Places
New Content Ads help further promote your business and help drive traffic to your profile page And they come in a range of...
Social Skills Reviews on Citysearch Seamlessly Post to Facebook
Grow Followers & Fans  Citysearch continues to pioneer the local-social landscape  News Feed   Your Tweets automatically p...
You can manage and optimize your CityGrid Media campaign in one place <ul><ul><li>One simple tool to manage your advertisi...
Understand all user actions, not just views and calls See how consumers are interacting with your profile page, so you can...
Track customer calls by location  <ul><li>Know where your customers are coming from for better targeting </li></ul>
<ul><li>Line item call reporting for complete analysis </li></ul><ul><li>Call recording– listen and rate each call-- to ge...
 
 
CityGrid Media Proposal for :  Restaurant  Headhunters  <ul><li>Additional Products & Services: </li></ul><ul><li>   Sear...
Reach.   Engage.   Connect .   Ben Robertson Account Executive  Where Everything Local Happens [email_address]   Phone:  3...
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Restaurant Head Hunter Presentation

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This is a sales presentation powerpoint for a prospect who was looking to increase their employer accounts through better local search visibility.

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Transcript of "Restaurant Head Hunter Presentation"

  1. 1. Connecting businesses and consumers everywhere local happens February, 2011
  2. 2. <ul><ul><li>Our owned, premium sites reach 34MM visitors monthly </li></ul></ul><ul><ul><li>We’re part of IAC, which operates more than 50 leading Internet businesses including </li></ul></ul><ul><ul><li>We have over 400 employees in 15 cities </li></ul></ul><ul><li>Through CityGrid ® , the largest content and ad network for local, we reach more than 140M unique users across hundreds of leading websites and mobile apps. </li></ul>CityGrid Media Overview Sources: Google Analytics; Omniture
  3. 3. Sources: BIA/Kelsey and ConStat, User View Wave VII (February 2010) , 2009 TMP Directional Marketing Connect with consumers everywhere they are searching for your business CityGrid Media Products: CityGrid ® Network SEO SEM 90% use search when researching products or services in their local area • • • 28% of mobile searches are for local • 48% use Internet Yellow Pages • 24% use local search sites • 7% use social networking sites, the #1 activity on the web •
  4. 4. Custom Content to Engage Consumers with your Business
  5. 5. Content Extras – More Ways to Engage
  6. 6. <ul><li>General Business Information </li></ul><ul><li>Owner’s Message </li></ul><ul><li>Editorial Reviews </li></ul><ul><li>User Reviews </li></ul><ul><li>Overall Review Rating </li></ul><ul><li>Tips </li></ul><ul><li>Videos </li></ul><ul><li>Photos </li></ul><ul><li>Website link </li></ul><ul><li>Facebook & Twitter integration </li></ul><ul><li>Coupons/Offers </li></ul><ul><li>Reservation/ Service request/ Appointment link </li></ul><ul><li>Menu </li></ul><ul><li>Events </li></ul><ul><li>Map & Driving Directions </li></ul><ul><li>Categories </li></ul><ul><li>Geography </li></ul>We start with your profile page, which can be customized with a range of information consumers use to select a business Give consumers more ways to engage with your business- - and be chosen over your competition
  7. 7. Reach 140MM consumers looking for your service We then distribute your business information across the hundreds of partners in the CityGrid ® network* Mobile is an important part of the network, with over 20% of all traffic stemming from our mobile partners * Depending on budget
  8. 8. <ul><ul><li>CityGrid Network: Expand Your Reach </li></ul></ul>
  9. 11. Exposure on Google now includes CityGrid’s distribution on Google Places
  10. 12. New Content Ads help further promote your business and help drive traffic to your profile page And they come in a range of sizes and content modules, including businesses nearby, offers and reviews
  11. 13. Social Skills Reviews on Citysearch Seamlessly Post to Facebook
  12. 14. Grow Followers & Fans Citysearch continues to pioneer the local-social landscape News Feed Your Tweets automatically post to your profile on Citysearch! Fan Integration Get more fans on Facebook with a direct link to your FB page right on the Citysearch profile!
  13. 15. You can manage and optimize your CityGrid Media campaign in one place <ul><ul><li>One simple tool to manage your advertising and see your results, across all CityGrid Media products </li></ul></ul><ul><ul><li>Manage your online reputation across the web and mobile landscape in one place </li></ul></ul><ul><ul><li>Add and delete offers and update content with a single click to keep your business message consistent across the CityGrid ® network </li></ul></ul>
  14. 16. Understand all user actions, not just views and calls See how consumers are interacting with your profile page, so you can optimize for maximum customers
  15. 17. Track customer calls by location <ul><li>Know where your customers are coming from for better targeting </li></ul>
  16. 18. <ul><li>Line item call reporting for complete analysis </li></ul><ul><li>Call recording– listen and rate each call-- to get better insight into your consumer base </li></ul>Generate more calls and understand the impact the phone plays in acquiring customers
  17. 21. CityGrid Media Proposal for : Restaurant Headhunters <ul><li>Additional Products & Services: </li></ul><ul><li> Search Engine Marketing $_______ </li></ul><ul><li>Search Engine Optimization $ _______ </li></ul><ul><li> Display Advertising $_______ </li></ul><ul><li>Video $ 675 </li></ul><ul><li> Priority Listing $_______ </li></ul>$ 1220 $ 820 $ 520 $ 349 Includes Professional Video $ 1.50 $ 1.50 $ 1.50 800 534 334 CityGrid® Performance Package- Monthly Budget Platinum Gold Silver One-Time Enrollment Monthly Budget Connections CPC Only pay for the leads/connections that we deliver to your Profile Page. The more you invest the more frequently your business listing will rotate when our users are searching in the categories and for the keywords that pertain to your business Reach over 140MM users e verywhere local happens™ Search Local Mobile Social Current CityGrid® Partners
  18. 22. Reach. Engage. Connect . Ben Robertson Account Executive Where Everything Local Happens [email_address] Phone: 312.980.8597 Mobile: 602.635.0747 Contact Us Get in touch to start reaching local consumers today! 205 W Wacker Dr. Chicago, IL 60606

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