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The Blue Planet Group
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The Blue Planet Group



A vision presentation designed to introduce The Blue Planet Group and the work they do.

A vision presentation designed to introduce The Blue Planet Group and the work they do.



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The Blue Planet Group The Blue Planet Group Presentation Transcript

  • In 1990 a NASA spacecraft at the edge of our solar system: took this photograph:
  • See the one pixel shining brigh ter than the others?
  • That little pixel is the planet Earth. That’s here. That’s home.
  • That’s us.
  • Every person you have ever heard of lived their entire life on that little pixel.
  • In the greatest sense, we are all neighbors.
  • Lately times have been tough in the neighborhood.
  • Our climate is changing…
  • Plants and animals are being forced from their habitats…
  • The number of severe storms and droughts is increasing every year…
  • Even the economy has been in the gutter.
  • Thankfully, it’s time for some good news.
  • There’s a lot we are doing, and can do to keep our planet a place we enjoy.
  • The economy is beginning to heal.
  • As it does, a new approach to business is becoming necessary for success.
  • A sustainable approach that balances: People Planet Profit
  • Less resources Less energy Less waste
  • More innovation More technology More alternatives
  • It's the whole-planet approach and it's the future of success.
  • With a whole-planet approach you do more than sell a product.
  • You tell a story.
  • A story of a product that’s simple and inexpensive to buy, and also helps the world.
  • A story your customers can feel good about.
  • While 95% of shoppers are willing to buy sustainable products, less than 20% actually do. (Deloitte)
  • Why?
  • Because sustainable products are expensive and hard to find.
  • What if that could change?
  • Thousands of companies market “green” products to the 20% already buying them.
  • Who is reaching everyone else? 
  • The Market Research
  • The biggest market opportunity is with shoppers who aren’t locked into their behaviors yet. Greatest  Value Least  Green Most  Green
  • Shoppers say green characteristics matter most in products they need to buy on a regular basis.
  • The majority of shoppers would buy green products if they were priced more competitively.
  • Who will be the one to bridge the gap?
  • The Blue Planet Group is a team of professionals working to make sustainable attainable.
  • We started out as: • Merchants • Material scientists • Product engineers • Sales and marketing executives • General managers • International procurement experts
  • We've ended up concerned parents, neighbors, stewards, mentors wanting to make a real impact in the world.
  • Our model is to find and grow big ideas through our efficient, sustainable supply chain.
  • Think of us as the link between the innovative pioneers of sustainability and the ordinary consumer.
  • We search the world for partners who believe in our vision as much as we do.
  • Quality, sustainable products without higher costs.
  • The masses are waiting. (at least 95% of them)
  • Are you ready?
  • Presentation design by: www.apolloideas.com