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The Blue Planet Group

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A vision presentation designed to introduce The Blue Planet Group and the work they do.

A vision presentation designed to introduce The Blue Planet Group and the work they do.

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    The Blue Planet Group The Blue Planet Group Presentation Transcript

    • In 1990 a NASA spacecraft at the edge of our solar system: took this photograph:
    • See the one pixel shining brigh ter than the others?
    • That little pixel is the planet Earth. That’s here. That’s home.
    • That’s us.
    • Every person you have ever heard of lived their entire life on that little pixel.
    • In the greatest sense, we are all neighbors.
    • Lately times have been tough in the neighborhood.
    • Our climate is changing…
    • Plants and animals are being forced from their habitats…
    • The number of severe storms and droughts is increasing every year…
    • Even the economy has been in the gutter.
    • Thankfully, it’s time for some good news.
    • There’s a lot we are doing, and can do to keep our planet a place we enjoy.
    • The economy is beginning to heal.
    • As it does, a new approach to business is becoming necessary for success.
    • A sustainable approach that balances: People Planet Profit
    • Less resources Less energy Less waste
    • More innovation More technology More alternatives
    • It's the whole-planet approach and it's the future of success.
    • With a whole-planet approach you do more than sell a product.
    • You tell a story.
    • A story of a product that’s simple and inexpensive to buy, and also helps the world.
    • A story your customers can feel good about.
    • While 95% of shoppers are willing to buy sustainable products, less than 20% actually do. (Deloitte)
    • Why?
    • Because sustainable products are expensive and hard to find.
    • What if that could change?
    • Thousands of companies market “green” products to the 20% already buying them.
    • Who is reaching everyone else? 
    • The Market Research
    • The biggest market opportunity is with shoppers who aren’t locked into their behaviors yet. Greatest  Value Least  Green Most  Green
    • Shoppers say green characteristics matter most in products they need to buy on a regular basis.
    • The majority of shoppers would buy green products if they were priced more competitively.
    • Who will be the one to bridge the gap?
    • The Blue Planet Group is a team of professionals working to make sustainable attainable.
    • We started out as: • Merchants • Material scientists • Product engineers • Sales and marketing executives • General managers • International procurement experts
    • We've ended up concerned parents, neighbors, stewards, mentors wanting to make a real impact in the world.
    • Our model is to find and grow big ideas through our efficient, sustainable supply chain.
    • Think of us as the link between the innovative pioneers of sustainability and the ordinary consumer.
    • We search the world for partners who believe in our vision as much as we do.
    • Quality, sustainable products without higher costs.
    • The masses are waiting. (at least 95% of them)
    • Are you ready?
    • Presentation design by: www.apolloideas.com