In 1990 a NASA spacecraft
at the edge of our solar system:
 took this photograph:
See the one pixel shining
brigh ter than the others?
That little pixel is the planet Earth.
That’s here. That’s home.
That’s us.
Every person you have ever heard of
lived their entire life on that little pixel.
In the greatest sense,
we are all neighbors.
Lately times have been tough
  in the neighborhood.
Our climate is changing…
Plants and animals are being
forced from their habitats…
The number of severe storms and droughts
       is increasing every year…
Even the economy
has been in the gutter.
Thankfully, it’s time for
some good news.
There’s a lot we are doing, and can do
to keep our planet a place we enjoy.
The economy is
   beginning to heal.
As it does, a new approach to business
   is becoming necessary for success.
A sustainable approach
that balances:
   People
   Planet
   Profit
Less resources
Less energy
Less waste
More innovation
More technology
More alternatives
It's the whole-planet approach
  and it's the future of success.
With a whole-planet approach
you do more than sell a product.
You tell a story.
A story of a product that’s
simple and inexpensive to buy,
and also helps the world.
A story your customers
can feel good about.
While 95% of shoppers are
willing to buy sustainable products,
less than 20% actually do.




                            ...
Why?
Because sustainable products are
expensive and hard to find.
What if that
  could change?
Thousands of companies market “green” products
     to the 20% already buying them.
Who is reaching everyone else? 
The Market
 Research
The biggest market opportunity is with shoppers
who aren’t locked into their behaviors yet.




                    Greate...
Shoppers say green
characteristics matter most
  in products they need
to buy on a regular basis.
The majority of shoppers would buy green products
  if they were priced more competitively.
Who will be the one
to bridge the gap?
The Blue Planet Group is a team of professionals
working to make sustainable attainable.
We started out as:
• Merchants
• Material scientists
• Product engineers
• Sales and marketing executives
• General manage...
We've ended up concerned parents,
neighbors, stewards, mentors wanting
to make a real impact in the world.
Our model is to find and grow big ideas
through our efficient, sustainable supply chain.
Think of us as the link between
the innovative pioneers of sustainability
and the ordinary consumer.
We search the world for partners who
believe in our vision as much as we do.
Quality, sustainable products
 without higher costs.
The masses are waiting.
  (at least 95% of them)
Are you ready?
Presentation design by:




  www.apolloideas.com
The Blue Planet Group
The Blue Planet Group
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The Blue Planet Group

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A vision presentation designed to introduce The Blue Planet Group and the work they do.

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Transcript of "The Blue Planet Group"

  1. 1. In 1990 a NASA spacecraft at the edge of our solar system: took this photograph:
  2. 2. See the one pixel shining brigh ter than the others?
  3. 3. That little pixel is the planet Earth. That’s here. That’s home.
  4. 4. That’s us.
  5. 5. Every person you have ever heard of lived their entire life on that little pixel.
  6. 6. In the greatest sense, we are all neighbors.
  7. 7. Lately times have been tough in the neighborhood.
  8. 8. Our climate is changing…
  9. 9. Plants and animals are being forced from their habitats…
  10. 10. The number of severe storms and droughts is increasing every year…
  11. 11. Even the economy has been in the gutter.
  12. 12. Thankfully, it’s time for some good news.
  13. 13. There’s a lot we are doing, and can do to keep our planet a place we enjoy.
  14. 14. The economy is beginning to heal.
  15. 15. As it does, a new approach to business is becoming necessary for success.
  16. 16. A sustainable approach that balances: People Planet Profit
  17. 17. Less resources Less energy Less waste
  18. 18. More innovation More technology More alternatives
  19. 19. It's the whole-planet approach and it's the future of success.
  20. 20. With a whole-planet approach you do more than sell a product.
  21. 21. You tell a story.
  22. 22. A story of a product that’s simple and inexpensive to buy, and also helps the world.
  23. 23. A story your customers can feel good about.
  24. 24. While 95% of shoppers are willing to buy sustainable products, less than 20% actually do. (Deloitte)
  25. 25. Why?
  26. 26. Because sustainable products are expensive and hard to find.
  27. 27. What if that could change?
  28. 28. Thousands of companies market “green” products to the 20% already buying them.
  29. 29. Who is reaching everyone else? 
  30. 30. The Market Research
  31. 31. The biggest market opportunity is with shoppers who aren’t locked into their behaviors yet. Greatest  Value Least  Green Most  Green
  32. 32. Shoppers say green characteristics matter most in products they need to buy on a regular basis.
  33. 33. The majority of shoppers would buy green products if they were priced more competitively.
  34. 34. Who will be the one to bridge the gap?
  35. 35. The Blue Planet Group is a team of professionals working to make sustainable attainable.
  36. 36. We started out as: • Merchants • Material scientists • Product engineers • Sales and marketing executives • General managers • International procurement experts
  37. 37. We've ended up concerned parents, neighbors, stewards, mentors wanting to make a real impact in the world.
  38. 38. Our model is to find and grow big ideas through our efficient, sustainable supply chain.
  39. 39. Think of us as the link between the innovative pioneers of sustainability and the ordinary consumer.
  40. 40. We search the world for partners who believe in our vision as much as we do.
  41. 41. Quality, sustainable products without higher costs.
  42. 42. The masses are waiting. (at least 95% of them)
  43. 43. Are you ready?
  44. 44. Presentation design by: www.apolloideas.com

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