Conformity• Conformity: changing one’s behavior due to the real or imagined influence of others
Conformity1. Informational social influence: when we see other people’s interpretations of an ambiguous situation as a source of information to guide our behavior.2. Normative Social Influence: when we conform in order to be liked, accepted, or to avoid ridicule from others. – private acceptance- when people conform b/c they genuinely believe other people are right. – Public compliance- conforming without necessarily believing in what the other people are doing or saying
Conformity• Examples: – Autokinetic effect: Sherif (1936) discovers that people tend to privately accept the group decision regarding perceptions of light movement• We are more susceptible to informational social influence in high-importance conditions vs. low-importance conditions. (p. 202)
Conformity• Gustav Le Bon (1895)- the first person to study the ‘mind of the crowd’- how emotions can spread like a contagion.• Contagion: the rapid spread of emotions or behavior through a crowd.
What Causes Attraction?• Propinquity Effect: ‘propinquity’ = ‘proximity’; the closer you are to someone physically, the more likely you are to ‘like’ (i.e. befriend) that person. – Examples: neighbors; people who sit next to you at work or in class; etc.• Mere exposure effect: the more you come into contact with someone, the most you like them.• There appears to be some universal, cross- cultural standards of beauty (pg. 273)