[T]he vast majority of men — some 83% in recent years — were not sexualized at all. In contrast, women, especially recently, are almost always sexualized to some degree. In fact, by the 2000s, 61% of women were hypersexualized, and another 22% were sexualized. This means that, in the 2000s, women were 3 1/2 times more likely to be hypersexualized than nonsexualized, and nearly five times more likely to be sexualized to any degree (sexualized or hypersexualized) than nonsexualized.So, in the last decade, if you were to pick up a copy of Rolling Stone that featured a woman on its cover, you would most likely see her portrayed in a sexualized manner, since fully 83% of women were either sexualized or hypersexualized in the 2000s.
Bradford mvsu fall 2012 soc 213 conformity and group processes
Conformity and Group Processes (Ch. 8-9) Interpersonal Attraction (Ch.10) Dr. Bradford
Conformity• Conformity: changing one’s behavior due to the real or imagined influence of others
Conformity1. Informational social influence: when we see other people’s interpretations of an ambiguous situation as a source of information to guide our behavior.2. Normative Social Influence: when we conform in order to be liked, accepted, or to avoid ridicule from others. – private acceptance- when people conform b/c they genuinely believe other people are right. – Public compliance- conforming without necessarily believing in what the other people are doing or saying
Conformity• Examples: – Autokinetic effect: Sherif (1936) discovers that people tend to privately accept the group decision regarding perceptions of light movement• We are more susceptible to informational social influence in high-importance conditions vs. low-importance conditions. (p. 202)
Conformity• Gustav Le Bon (1895)- the first person to study the ‘mind of the crowd’- how emotions can spread like a contagion.• Contagion: the rapid spread of emotions or behavior through a crowd.
What Causes Attraction?• Propinquity Effect: ‘propinquity’ = ‘proximity’; the closer you are to someone physically, the more likely you are to ‘like’ (i.e. befriend) that person. – Examples: neighbors; people who sit next to you at work or in class; etc.• Mere exposure effect: the more you come into contact with someone, the most you like them.• There appears to be some universal, cross- cultural standards of beauty (pg. 273)
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