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Taking SlideShare From Free To Freemium

by Jonathan Boutelle on Oct 25, 2010

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Taking SlideShare From Free To Freemium — Webinar Transcript

Adding Freemium to SlideShare @jboutelle slideshare.net/jboutelle www.jonathanboutelle.com

What our premium services look like

“ Charge for things that cost you money“

“ Don’t charge for things that bring you more users”

Paying by the drink is stressful

Pre-pay makes price experiments difficult

Freemium Customers = small business

Bundles increase perceived value

Test subscription plans the easy way

Give them a “trigger”

First Impressions matter First Impressions Matter

“ Free users keep you honest”

PAID users keep you honest

“ You need to have a conversion rate of 1% - 4%”

Conversion volume matters, not conversion rate

“Free users are our marketing cost / distribution strategy”

Free users generate revenue

Churn kills

Use Cohort Analysis to understand Churn Caution: generating this data harder than it looks

Flattery will get you places

Customers will tell you what to build and how much to charge

Blended Revenue

The stats that matter

Churn

Conversion Funnel Stats

Raw Conversions

slides are at slideshare.net/jboutelle

Saon Mollik Md. Saon Fine ? 1 year ago

Are you sure you want to Yes No

Maria Santos , Professora at Escola, igreja Thanks 1 year ago

Hwang Inseok at Hwang Inseok Thanks for Boutelle’s presentation!! 1 year ago

K. Ramesh Babu , Engineering Management, Product Management at Kowshik Konsulting Cool set of slides on pricing in general, although it is more in the context of SlideShare itself. 1 year ago

Jonathan Boutelle , entrepreneur CTO at SlideShare LOL My speaker notes are kinda funny to read. I always feel ambivalent about that feature. Some people DEMAND the publishing of speaker notes, it freaks others out. And of course you can't give people a choice ... your job as a designer is to choose how stuff works and make it brain-dead simple. 1 year ago

Jonathan Boutelle , entrepreneur CTO at SlideShare Wow! Thanks Neil for your kind words. 1 year ago

Neil Glassman at Neil Glassman Boutelle’s presentation goes beyond describing how SlideShare discovered the right mix of customer value and in-experience triggers to build its premium service. It’s an insightful exploration of growing a business. 1 year ago

Taking SlideShare From Free To Freemium

by Jonathan Boutelle on Oct 25, 2010

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Taking SlideShare From Free To Freemium — Webinar Transcript