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Muni SF - Digital Strategies
Muni SF - Digital Strategies
Muni SF - Digital Strategies
Muni SF - Digital Strategies
Muni SF - Digital Strategies
Muni SF - Digital Strategies
Muni SF - Digital Strategies
Muni SF - Digital Strategies
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Muni SF - Digital Strategies

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Final Project for Digital Strategies on Muni SF

Final Project for Digital Strategies on Muni SF

Published in: Technology
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  • Muni doesn’t follow anyone. The followers are mostly corporations, companies, and brands such as SF zoo, SF fares, erotic_sanfran, etc… They have 18 tweets from May 18th = 7 months = less than 3 tweets a month
  • Transcript

    • 1. Jacopo Apo Bordin Digital Strategies Instructor: Virginia Alber-Glanstaetten AAU FA ‘09
    • 2. OVERVIEW OBJECTIVE [http://www.sfmta.com/cms/ahome/indxabmu.htm] SFMTA Muni DPT Division of Taxis
    • 3. CURRENT SITUATION does not
    • 4.
      • Single mom [2 kids]
      • New Slow Parent
      • “ back-to-basics” lifestyle
      • Planner
      • Eco-friendly
      KRYSTIN
    • 5. WHAT IS SHE DOING ONLINE?
      • Save money [coupons, deals, free stuff]
      • Seek information [health, cooking, products]
      • Connect and control [email, social media, blogs, microblogging]
      • Plan [errands, activities]
      • Escape [music, games, video]
    • 6. OPPORTUNITIES STRATEGY
      • Improve user’s experience through digital
      - Humanize MUNI || Raise visibility of Muni’s efforts
      • More reliable online destination with packable content
      - More transparency and collaboration with users
    • 7. TACTICS - Online Destination
      • - Easy-to-plan personalized itinerary
          • multi-leg itinerary
          • time schedules
          • estimated capacity
          • current position of selected bus line
      • Easy-to-move content through multiple platforms [email, social media, blogs, MOBILE]
      • Easy-to-edit content from any platforms
      • Updates, projects, and feedbacks
    • 8.  

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