CONNECTED                FORUM     UNDERSTANDING                       Paris, June 30th     THE NEW CONSUMER / BRAND & RET...
BE CONNECTED EXPO     3 areas with practical case studies & demos from all accross     Europe & exclusive prospective solu...
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Be Connected Forum 2011 by LaSer


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Programme du Be Connected Forum 2011 by LaSer le 30 juin à Paris à l'espace Cardin

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Be Connected Forum 2011 by LaSer

  1. 1. CONNECTED FORUM UNDERSTANDING Paris, June 30th THE NEW CONSUMER / BRAND & RETAILERS RELATION IN THE DIGITAL REVOLUTION GAMIFICATION : 3.40pm 11.00am to 2.00pm A NEW BRAND/CONSUMER RELATION BE CONNECTED EXPO Tommy François, New IP Director, Ubisoft WITH LUNCH COCKTAIL AT 12.30PM. 4.00pm to 4.30pm Practical case studies & demos from all accross Europe BE CONNECTED EXPO & exclusive prospective solutions & COFFEE BREAK by the Echangeur CONFERENCE INTRODUCTION 2.00pm INTERACT WITH YOUR CUSTOMERS Jean Darrieu, & GROW YOUR BUSINESS Marketing & Payment Services CEO, LaSer Patrick Russo, Communications HOME / MOBILE / STORE: 4.30pm & brands strategy director, LaSer HOW TO CREATE VALUE ON THE NEW CUSTOMER JOURNEY INVOLVE YOUR CUSTOMERS WITH RETAILERS AND BRANDS & UNDERSTAND THEIR MOTIVATION Daniel Martiano, Managing director, LaSer Symag NEW CONSUMER TRENDS : 2.10pm FROM RELATIONSHIP PROGRAMS 4.55pm WHICH ARE THE OPPORTUNITIES TO SOCIAL CRM TO RETHINK APPROACH ROUNDTABLE #2 TO CUSTOMER RELATIONSHIP ? David Stut,, Director Cécile Gauffriau, Echangeur by LaSer, Director Xavier Leclerc, Account executive, Facebook Patrick Hoffstetter, Digital CEO, Renault FROM LOYALTY TO E-SIGNATURE ; 2.30pm THE CARD & PAYMENT EFFECT WRAP UP 5.25pm TODAY AND TOMORROW Raffaele Cicala, CEO, LaSer Dave Fletcher, Sales director, LaSer UK USING 5.35pm PICK N PAY : 5ONE (PART OF LASER) 2.50pm THE NEW CONSUMER POWER DESIGNS SOUTH AFRICA’S FIRST TO DEVELOP BRAND AWARENESS LOYALTY PROGRAM IN GROCERY RETAIL Philippe Lemoine, Chairman & CEO, LaSer Trish Ferguson, Chief Strategy Officer, 5one (part of LaSer) SOCIAL MONITORING, 5.50pm MARKET RESEARCH & THE FUTURE FROM SHOPPER INSIGHTS 3.10pm Yann Gourvennec, TO PERSONALIZATION AND RECOMMENDATION Head of internet & digital media, Orange ROUNDTABLE #1 CONCLUSION 6.10pm Anne-Marie Gaultier, Marketing director, Philippe Lemoine & Yann Gourvennec Galeries Lafayette & BHV Catherine Barba, Malinea &, 6.20pm Co-founder & CEO Jean Paul Baradel, Consultant. Former VP in charge BE CONNECTED EXPO of digital consumer marketing for the Danone group. & COCKTAILprogrammeV6.indd 1 27/06/2011 12:34:24
  2. 2. BE CONNECTED EXPO 3 areas with practical case studies & demos from all accross Europe & exclusive prospective solutions by the Echangeur INVOLVE YOUR CUSTOMERS & UNDERSTAND THEIR MOTIVATION - Cards programs (prepaid, payment, cobranding, giftcard...) - Customer knowledge - Data marketing - Vox Clienti, e-reputation, social CRM... Case studies: Galeries Lafayette, Sonae, Ocado, BP, Ford, Bricomarché, Sanofi aventis... INTERACT WITH YOUR CUSTOMERS & GROW YOUR BUSINESS - Payment solutions & financial services on & offline: home banking, e-signature... - Loyalty & relationship programs - Loyalty Mobile by LaSer - Services : Credit, insurance, day-to-day life services, contact centres… - Innovative initiatives - Sales campaigns & customer loyalty programs throughout the customer experience: checkout & transaction solutions (payment terminals, self-shopping, mobility...) Case studies : Cofinoga, Delamaison, Brandalley,, Maaf,,, Monoprix, A TECHNOLOGICAL & MARKETING WATCH PLATFORM APPLIED TO CUSTOMER RELATIONSHIP MANAGEMENT Consumer trends, CRM watch, customer profiling, ideas incubator ecosystem, social media analysis … SPECIAL CORNER : Digital content by LaSer Live tweet #BCFLaSer CONNECTED @LaSer_Group FORUM 2 27/06/2011 12:34:25