LWHRA presentation hand out 2012


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LWHRA presentation hand out 2012

  1. 1. Practical Steps for Building a SocialMedia StrategyStep One Conduct Audit Develop Social Policy for TA Establish program objectives Key stakeholder interviews/goals Define corporate guidelines Establish measurements for successPlan Development Annual Strategy should include: Core 4-5 Social Site Recommendations Brand/messaging Social Calendar Development (Documents all pre-planned social activities & content changes) How to display commitment to Social Responsibility How to communicate and align with corporate guidelines Business Unit/Staff communication and training requirements Crisis and editorial guidelines SEO considerations and options Custom Twitter feeds
  2. 2. Top 5 Social Media sites and why they areimportant to recruiting Facebook is a social networking site where members connect and share with friends, create a profile, join common-interest user groups, organized by workplace, school or college, or other characteristics, and categorize their friends into lists. Facebook has over 850 million active users and growing. Why is it important to recruiting? Building and driving engagement with Employer Brand Creating conversations with active and passive candidates Getting message in front of candidates where they spend the most time Twitter is a social networking and micro blogging service that allows you to answer the question, "What are you doing?“ by sending short text messages 140 characters in length, called "tweets", to your friends, or "followers." Why is it important to recruiting? • Identifying candidates • Pushes job alerts to opt-in audience • Engagement platform for potential candidates • Brands your company as an employer of choice in the Twitter community
  3. 3. LinkedIn lets you connect with friends, colleagues, and other people youveworked or done business with. User profiles on the network is akin to anonline resume, complete with the ability for others to writerecommendations on work performance. Companies have profile pages onthe site, and there are group features available to build discussion areasaround a central topic.Why is it important to recruiting? • Publish robust career content about working at your company • Highly targeted sourcing tools • Identify relevant candidatesYouTube is also the second largest search engine in the world. YouTubeallows billions of people to discover, watch and share videos. YouTubeprovides a forum for people to connect and inform others across the globeand acts as a distribution platform for original content creators andadvertisers large and small.Why is it important to recruiting? • Engagement platform for potential candidates • Building an Employer Brand on a career specific channel • Communicating Company Culture • Offering „day in the life‟ for specific roles/jobs
  4. 4. Google+ is Googles new social network. It differs in that it promotes socialsharing that is more similar to how people share in real life by providingfeatures such as one that limits who you are talking to, creating 1-on-1conversation.Why is it important to recruiting? • Google+ users, both candidates and recruiters, can opt to have their profile and messages searchable • It‟s a social network that competes with Facebook • Google “Circles” allows users to keep their professional network separate from their personal networkPlease contact Janet Muir if you would like toreview a copy of the presentation and engage in ameaningful conversation about how TMP can helpyour organization:Janet MuirDirector, Digital Business DevelopmentMobile: (206) 713-2936e-mail: janet.muir@tmp.comTwitter: JanetMuirNWLinkedIn: www.linkedin.com/pub/janet-muir/13/a5/424