Jan v.B., Rutger H., Sabrina V., Martine V.

Picturing São Paulo




                                          Presentatio...
Motivation: How to deal with understanding the urban complexity of Sao Paulo.

“(…) the panorama of the surface is already...
What you did: ‘Walking in the city’
                    Michiel de Certeau




Mapping the city all its diversity to
creat...
Go to: Parallel reality
The relevance :

The instrument has its relevance on two levels:

1.)      General: Contemporary metropolitan cities are d...
Parallel Worlds                       Project by Rutger Huiberts

Paulistas don’t know their city. It is just too big.
On ...
Parallel Worlds
Some issues that I want to address after the walks I made:

                                              ...
Parallel Worlds

Approach

Make use of the billboards that were
whitewashed after the Municipal ban of
2006.

Use 1 photo ...
Parallel Worlds




The window openings of many of the
abandoned buildings of São Paulo are
closed with brick walls.
Is it...
Parallel Worlds




A rich neighbourhood is recognised by
its gates, walls, security cameras, fences
and closed façades.
Parallel Worlds




Good Morning.
Transit.
Work.
Transit.
Good Night.

Written on a wall in Morumbi
Parallel Worlds




“I can rent this piece of land from the
electricity company who owns it. The
contract is renewed every...
Parallel Worlds




     How to advertise without words?
     Using brightly coloured façades is becoming an important str...
Parallel Worlds




     The streets in Paraìsopolis are densely filled with people,
     merchandise, advertisements, car...
FORMAL

           Sabrina Verhage
           INFORMAL ARTS

INFORMAL
Rua Augusta
Stencil art




 Poster art   Wheatpaste   Graffiti   Sticker art
The architectura
                            l   facade as a blan
                                                k piece ...
Pavements in public spaces
 The diversity of street patterns in Sao Paulo
Pavements in public spaces
Pavements are an integral part of every urban fabric, literally the interstitial tissues of our...
Pavements in public spaces
                Urban ground is where the public appropriates and modifies the very surface of ...
Publicness vs. Appropriateness
                   A pavement could be considered as a place to pass by or as a mapping not...
The relevance lies in Publicness vs. Appropriateness
                  pavement as vehicle of meaning
                    ...
Picturing São Paulo by Jan van Ballegooijen, Martine Verhoeven, Rutger Huiberts, Sabrina Verhage (17 Apr 2009)
Picturing São Paulo by Jan van Ballegooijen, Martine Verhoeven, Rutger Huiberts, Sabrina Verhage (17 Apr 2009)
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Picturing São Paulo by Jan van Ballegooijen, Martine Verhoeven, Rutger Huiberts, Sabrina Verhage (17 Apr 2009)

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Drifting through the city, we find a dazzling flow of images; contrasts, discrepancies, machine-like motion, the images of wealth and poverty, graffiti, faces, details and everything in between. São Paulo as an endless collage.

Published in: Education, Travel, Sports
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Picturing São Paulo by Jan van Ballegooijen, Martine Verhoeven, Rutger Huiberts, Sabrina Verhage (17 Apr 2009)

  1. 1. Jan v.B., Rutger H., Sabrina V., Martine V. Picturing São Paulo Presentation 2 17-04-09 14:00-18:00 FAU-USP Lecture Hall IN.SP PROJECT PRESENTATIONS 2009
  2. 2. Motivation: How to deal with understanding the urban complexity of Sao Paulo. “(…) the panorama of the surface is already so vast and rich and various that it more than suffices to saturate the mind with information and meanings. (…) It is only after you have come to know the surface of the things, (…) that you venture to seek what is underneath. But the surface is inexhaustible.” Italo Calvino – Mr. Palomar 1.) How to find a format that does not reduce the city to false abstractions, to create false transparency. 2.) A tool that expresses complexity, but that on the other hand provides information about urban phenomena in the broadest sense.
  3. 3. What you did: ‘Walking in the city’ Michiel de Certeau Mapping the city all its diversity to create an urban collage: Literary descriptions Photography Video Paul Citroen – Metropolis, 1923
  4. 4. Go to: Parallel reality
  5. 5. The relevance : The instrument has its relevance on two levels: 1.) General: Contemporary metropolitan cities are difficult to represent. My instrument shows the diversity and complexity by incomplete flashes and fragments, instead of abstract scientific data. 2.) The relevance of the collage: The city is the endless surface that appears to us when we walk through it, experienced by a human eye in a walking body. A restless eye, reading the city not as text, not chapter after chapter or word after word, but by fragments and flashes, skipping almost simultaneously from details to widescreen overviews. The collage is the perfect representation of this. 3.) The collage (in the broader sense of the word) is especially suitable for the condition of Sao Paulo where so many different realities are running simultaneously together. In a world of walls and enclosure, in a desperate search for security.
  6. 6. Parallel Worlds Project by Rutger Huiberts Paulistas don’t know their city. It is just too big. On top of that, in this urban jungle one does not need to know all. Paulistas live in parallel worlds, each of which is spatially and socially segregated by mechanisms of exclusion. Walls, fences, feelings of peril, unwritten dress codes and entrance fees make it impossible and undesirable for all to know all. Crime levels are high, but are these feelings of unsafety, threat and the need to segregate not just exaggerated by the unknown world behind the wall? I cannot understand this city in a few weeks. Therefore I have the feeling that I cannot solve its problems. But the eyes of the stranger can view things from a different perspective. Exploring São Paulo has been my goal these weeks. Attempting to experience the city not from the Paulista point of view (car, bus, helicopter, and shutting themselves off from an overkill of visual input) but walking and drifting. Trying to find connections, gradients, events, similarities and parallel worlds along the road.
  7. 7. Parallel Worlds Some issues that I want to address after the walks I made: Abandoned buildings Walls, gates, cameras Telecommunication Traffic Shopping mall Gated community (hyper)dense São Paulo Cortiços house Kites Urban agriculture Homeless guy and more...
  8. 8. Parallel Worlds Approach Make use of the billboards that were whitewashed after the Municipal ban of 2006. Use 1 photo to describe the city from a formal, or top down approach. Then make a collage with a narrative / detail / experience, putting both elements of the collage in a new perspective. Map the photos and the links.
  9. 9. Parallel Worlds The window openings of many of the abandoned buildings of São Paulo are closed with brick walls. Is it to prevent people from entering and squatting or to hide what is inside?
  10. 10. Parallel Worlds A rich neighbourhood is recognised by its gates, walls, security cameras, fences and closed façades.
  11. 11. Parallel Worlds Good Morning. Transit. Work. Transit. Good Night. Written on a wall in Morumbi
  12. 12. Parallel Worlds “I can rent this piece of land from the electricity company who owns it. The contract is renewed every year. I grow beetroot, cabbage, lettuce, melons, some herbs and a few banana trees. It is close to my house and provides income. And I don’t have to commute for it.”
  13. 13. Parallel Worlds How to advertise without words? Using brightly coloured façades is becoming an important strategy after the use of too many words was banned by the Municipality in 2006.
  14. 14. Parallel Worlds The streets in Paraìsopolis are densely filled with people, merchandise, advertisements, cars, children playing, priests preeching.
  15. 15. FORMAL Sabrina Verhage INFORMAL ARTS INFORMAL
  16. 16. Rua Augusta
  17. 17. Stencil art Poster art Wheatpaste Graffiti Sticker art
  18. 18. The architectura l facade as a blan k piece of paper, with specified w riting columns PICHACAO
  19. 19. Pavements in public spaces The diversity of street patterns in Sao Paulo
  20. 20. Pavements in public spaces Pavements are an integral part of every urban fabric, literally the interstitial tissues of our cities’ networks. 75 street patterns Google geotagging + all patterns in map walking the strip monday tuesday wednesday
  21. 21. Pavements in public spaces Urban ground is where the public appropriates and modifies the very surface of the city Spatial Appropriation Bela Vista Moema Appropriation as vehicle of meaning, from informal to formal and temporary to permanent
  22. 22. Publicness vs. Appropriateness A pavement could be considered as a place to pass by or as a mapping notation. consequence of constant circulation passing by passing by boundaries mapping notation passing by
  23. 23. The relevance lies in Publicness vs. Appropriateness pavement as vehicle of meaning subthemes color function boundaries boundaries continuities discontinuities + continuities location discontinuities yellow lines analyzis Google geotagging + clustering per subtheme

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