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E marketing strategy

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Gives an overview on internet market, social media marketing. Complete Plan can be shared on request.

Gives an overview on internet market, social media marketing. Complete Plan can be shared on request.

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E marketing strategy E marketing strategy Presentation Transcript

  • WinningMarketingStrategyJunaid Baig Mirza
  • E-Marketing
  • • Marketing is the way companies interact with consumers tocreate relationships that are beneficial to both parties.• Businesses use marketing to identify their audience beforeadvertising to them.• Today, this is most visible through social media interactions andcontests. An e-marketing strategy needs to be fully integratedinto an organisation’s business and marketing strategies andplans
  • Company’s Framework
  • 5CsCustomerCompanyContextCollaborationCompetitorsSTPSegmentationTargetingPositioning4PsProductsPricePlacePromotion• Success of any company is on risk when framework are not well defined.• Clear vision should be established for all segments to ensure no ambiguitylater.Company Framework
  • DefensiveOffensiveLeader FollowerDefining Corporate Identity- Company’s typical philosophy towards the marketplace should be clearly definedProduct strength should be well capitalized- Sales team should have complete knowledge on company products
  • E-MarketingTrends
  • Think smartly
  • Internet Accessibility
  • International Purchasing Trend
  • Purchasing Trend: Gender wise
  • Smartphone %age: Africa & Asia
  • AdvertisementTrends
  • NewspaperRadioTelevisionWebsiteTrade PublicationEmailPress ReleaseDirect MailAdvertisement Channels
  • Internet 27%Direct MailTelevision 26%Radio 3%Cinema 1%Directories 3%Outdoor Advertising5 %Press Classified 8%Press – Display17%Market Percentage : Advertisement
  • Tend : Advertisement
  • Launch Plan
  • BudgetingFinalize Company& MarketingFrameworkHiring Online Presence LaunchLaunch Plan: Step by StepFacebook / Google +LinkedInYouTubeTwitterRedditPinterestInstagramIn-app advertisement
  • Thank you