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The Second Web - How a Web that Works Like the World Becomes a World That Lives in the Web

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John Blossom, President of Shore Communications Inc. and author of the classic social media book "Content Nation" outlines how pervasive, immersive and sense-driven media flowing through all networks …

John Blossom, President of Shore Communications Inc. and author of the classic social media book "Content Nation" outlines how pervasive, immersive and sense-driven media flowing through all networks are converging into one all-encompassing environment that is transforming the world - and becoming our world.

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  • 13 January 2000
  • Transcript

    • 1. THE SECOND WEB John Blossom, President, Shore Communications Inc. 8 December 2010
    • 2. About Shore
      • Content Marketing Strategists
        • Enhance your strategies for publishing and content technology products and services in enterprise and media markets
      • We provide:
        • Market research, intelligence and analysis
        • Marketing strategy review and advice
        • Go-to-market content and services
      • Recognized:
        • 2004, 2005 EContent Magazine “100 Companies that Matter Most”
        • 2007 CODiE – Best Media Blog
      8 December 2010 Copyright © 1999-2010 Shore Communications Inc. - All Rights Reserved Web: shore.com
    • 3. 28 January 2009 Copyright © 1999-2009 Shore Communications Inc. ALL RIGHTS RESERVED
    • 4. 8 December 2010 Copyright © 2009 Shore Communications Inc. - All Rights Reserved
    • 5. Content
      • What is The Second Web
      • Where it’s taking media
      • How to position media in The Second Web
      8 December 2010 Copyright © 1999-2010 Shore Communications Inc. - All Rights Reserved
    • 6. The Second Web…
      • … is the convergence of:
        • all media
        • on all networks
        • in all formats
        • in all languages
        • on all devices
      • … in an infinite web of inputs, outputs and contexts adapted to our personal environment and senses.
        • Not drowning in content, swimming in it naturally
      8 December 2010 Copyright © 1999-2010 Shore Communications Inc. - All Rights Reserved
    • 7. What’s Different
      • The First Web:
        • Internet
        • Static Web pages
        • Embedded programmable content
        • Inputs from PCs and servers, feeding PCs
        • People accessing machines
        • Request/response
        • Geekish
          • Point and click, keyboards
        • Complex, machine-driven design
      8 December 2010 Copyright © 1999-2010 Shore Communications Inc. - All Rights Reserved
      • The Second Web:
        • Any network(s)
        • HTML 5, apps
        • Programmable, semantic content as the container
        • Inputs from any sensor, feeding any device
        • People wearing machines
        • Streaming, real-time
        • Intuitive
          • Gesture, speech interface
        • Simple, human-driven design
    • 8. We Want a Web that Works Like the World
      • And we don’t care what it’s called, as long as it works
      8 December 2010 Copyright © 1999-2010 Shore Communications Inc. - All Rights Reserved
    • 9. We Want a Web that Works Like the World
      • And we don’t care what it’s called, as long as it works
      8 December 2010 Copyright © 1999-2010 Shore Communications Inc. - All Rights Reserved
    • 10. We Want a Web that Works Like the World
      • And we don’t care what it’s called, as long as it works
      8 December 2010 Copyright © 1999-2010 Shore Communications Inc. - All Rights Reserved
    • 11. We Want a Web that Works Like the World
      • And we don’t care what it’s called, as long as it works
      8 December 2010 Copyright © 1999-2010 Shore Communications Inc. - All Rights Reserved
    • 12. We Want a Web Wherever We Are
      • The Second Web is mobile by default
      • Its newest users may have never owned a PC
      • The Web as an in-hand tool is a given
      • The Second Web uses mobile to sense and to connect to anything
      8 December 2010 Copyright © 1999-2010 Shore Communications Inc. - All Rights Reserved
    • 13. A Web that Works Like the World
      • Real-time – a world that communicates with itself constantly
      • Immersive – high-quality, absorbing experiences
      • Convergent - all communications networks and technologies
      • Universal – language no longer a barrier
      • Functional – blending software and content effortlessly
      • Aware – Built around human senses and sensibilities
      • Sensory – Integrating universal awareness of the world
      • Collaborative – building knowledge and insight flexibly
      • Personal – follows the contours of human lives and relations
      8 December 2010 Copyright © 1999-2010 Shore Communications Inc. - All Rights Reserved
    • 14. A World that Lives in the Web
      • From accessing data to living in data
        • “ Always on” – ambient content
        • Trillions of sensors – data ecosystem
        • In every place and thing – even in us
        • Working with all human senses
        • Extending our human senses
      8 December 2010 Copyright © 1999-2010 Shore Communications Inc. - All Rights Reserved the first web the second web
    • 15. A World that Lives in the Web
      • From accessing data to living in data
        • “ Always on” – ambient content
        • Trillions of sensors – data ecosystem
        • In every place and thing – even in us
        • Working with all human senses
        • Extending our human senses
      8 December 2010 Copyright © 1999-2010 Shore Communications Inc. - All Rights Reserved the first web the second web
    • 16. A World that Lives in the Web
      • From accessing data to living in data
        • “ Always on” – ambient content
        • Trillions of sensors – data ecosystem
        • In every place and thing – even in us
        • Working with all human senses
        • Extending our human senses
      8 December 2010 Copyright © 1999-2010 Shore Communications Inc. - All Rights Reserved the first web the second web
    • 17. A World that Lives in the Web
      • From accessing data to living in data
        • “ Always on” – ambient content
        • Trillions of sensors – data ecosystem
        • In every place and thing – even in us
        • Working with all human senses
        • Extending our human senses
      8 December 2010 Copyright © 1999-2010 Shore Communications Inc. - All Rights Reserved the first web the second web
    • 18. A World that Lives in the Web
      • From accessing data to living in data
        • “ Always on” – ambient content
        • Trillions of sensors – data ecosystem
        • In every place and thing – even in us
        • Working with all human senses
        • Extending our human senses
      8 December 2010 Copyright © 1999-2010 Shore Communications Inc. - All Rights Reserved the first web the second web
    • 19. A World that Lives in the Web
      • From accessing data to living in data
        • “ Always on” – ambient content
        • Trillions of sensors – data ecosystem
        • In every place and thing – even in us
        • Working with all human senses
        • Extending our human senses
      8 December 2010 Copyright © 1999-2010 Shore Communications Inc. - All Rights Reserved the first web the second web
    • 20. A World that Lives in the Web
      • From accessing data to living in data
        • “ Always on” – ambient content
        • Trillions of sensors – data ecosystem
        • In every place and thing – even in us
        • Working with all human senses
        • Extending our human senses
      8 December 2010 Copyright © 1999-2010 Shore Communications Inc. - All Rights Reserved the first web the second web
    • 21.
        • Land Line
        • Satellite
        • Mobile/In-Vehicle
        • GPS
        • RFID/Near Field Communications
        • WiFi Direct
        • Bluetooth
      8 December 2010 Copyright © 1999-2010 Shore Communications Inc. - All Rights Reserved
        • Radio
        • Cable
        • “ White-Fi” UHF
        • Broadband on Power Lines (BPL)
        • VoIP/POTS Phones
        • Infrared
        • Private networks
      The Second Web: Uniting All Networks
    • 22. 8 December 2010 Copyright © 1999-2010 Shore Communications Inc. - All Rights Reserved The Second Web: Uniting All Networks
    • 23. 8 December 2010 Copyright © 1999-2010 Shore Communications Inc. - All Rights Reserved The Second Web: Uniting all Devices
    • 24. 8 December 2010 Copyright © 1999-2010 Shore Communications Inc. - All Rights Reserved The Second Web: Uniting all Things Near-Field Communications (NFC) Enable Secure Personal Data Transfer
    • 25. The Second Web Follows our Senses
      • Responding to our humanity
        • “ Gesture computing” – context and function based on:
          • GPS, accelerometers, touch screens
        • Voice computing – extending our senses with:
          • Voice commands
          • Automated transcript generation
          • Automated dynamic translation
        • Sensor computing
          • Remote health and home monitoring
          • Body monitoring garments
      8 December 2010 Copyright © 1999-2010 Shore Communications Inc. - All Rights Reserved
    • 26. The Second Web Follows our Senses
      • Responding to our humanity
        • “ Gesture computing” – context and function based on:
          • GPS, accelerometers, touch screens
        • Voice computing – extending our senses with:
          • Voice commands
          • Automated transcript generation
          • Automated dynamic translation
        • Sensor computing
          • Remote health and home monitoring
          • Body monitoring garments
      8 December 2010 Copyright © 1999-2010 Shore Communications Inc. - All Rights Reserved
    • 27. The Second Web Follows our Senses
      • Responding to our humanity
        • “ Gesture computing” – context and function based on:
          • GPS, accelerometers, touch screens
        • Voice computing – extending our senses with:
          • Voice commands
          • Automated transcript generation
          • Automated dynamic translation
        • Sensor computing
          • Remote health and home monitoring
          • Body monitoring garments
      8 December 2010 Copyright © 1999-2010 Shore Communications Inc. - All Rights Reserved
    • 28. The Second Web Shares our Senses 8 December 2010 Copyright © 1999-2010 Shore Communications Inc. - All Rights Reserved
    • 29. The Second Web Joins our Senses 8 December 2010 Copyright © 1999-2010 Shore Communications Inc. - All Rights Reserved
    • 30. The Second Web is Real-Time 8 December 2010 Copyright © 1999-2010 Shore Communications Inc. - All Rights Reserved
    • 31. The Second Web is “Freemium”
      • More valuable contexts, more willingness to pay
      • But Web lessons still apply
      8 December 2010 Copyright © 1999-2010 Shore Communications Inc. - All Rights Reserved
    • 32. Implications for Media
      • Unintegrated media will become a rarity
      • Media will become more layered, immersive and interactive
      • Media will mingle the raw and the polished fluidly
      • Content categories, platforms mix fluidly
      • “ Tossing” content from platform to platform a given
      • No content can escape Web economics
      • Old media can be transformed into new platforms
        • Print on demand, personalized print
      8 December 2010 Copyright © 1999-2010 Shore Communications Inc. - All Rights Reserved
    • 33. Multi-function, Multiplatform
      • Tablets, Smart Phones, STBs blend:
        • Ebooks
        • Social media
        • Video
        • Games
        • Magazines
        • Apps
        • Printed matter
      • Cross-platform strategies becoming cross-functional
      8 December 2010 Copyright © 1999-2010 Shore Communications Inc. - All Rights Reserved
    • 34.
      • HTML 5 & apps blend video, functionality and dynamic graphics into engaging experiences
      8 December 2010 Copyright © 1999-2010 Shore Communications Inc. - All Rights Reserved The Second Web: New Immersive Media
    • 35. The Second Web: New Immersive Media
      • The Wilderness Downtown – HTML 5 merging video, augmented reality, Google Street View, interactivity
      8 December 2010 Copyright © 1999-2010 Shore Communications Inc. - All Rights Reserved
    • 36. The Second Web: New Immersive Media
      • Branson’s PROJECT – Is it a magazine, is it a video, is it a game? In The Second Web, it doesn’t matter .
      8 December 2010 Copyright © 1999-2010 Shore Communications Inc. - All Rights Reserved
    • 37. The Second Web: New Immersive Media 8 December 2010 Copyright © 1999-2010 Shore Communications Inc. - All Rights Reserved
    • 38. The Second Web: Everything is One Web
      • Google TV
        • Cable
        • Satellite
        • Streaming
          • Video
          • Audio
        • Apps
        • Mobile
        • Web
        • Cross-platform search
      8 December 2010 Copyright © 1999-2010 Shore Communications Inc. ALL RIGHTS RESERVED
    • 39. 8 December 2010 Copyright © 1999-2010 Shore Communications Inc. ALL RIGHTS RESERVED The Second Web: Everything is One Web
    • 40. 8 December 2010 Copyright © 1999-2010 Shore Communications Inc. ALL RIGHTS RESERVED The Second Web: Everything is One Web
    • 41. 8 December 2010 Copyright © 1999-2010 Shore Communications Inc. ALL RIGHTS RESERVED The Second Web: Everything is One Web
    • 42. 8 December 2010 Copyright © 1999-2010 Shore Communications Inc. ALL RIGHTS RESERVED The Second Web: Everything is One Web
    • 43. 8 December 2010 Copyright © 1999-2010 Shore Communications Inc. - All Rights Reserved The Second Web: Everything is One Web
    • 44. 8 December 2010 Copyright © 1999-2010 Shore Communications Inc. - All Rights Reserved The Second Web: Everything is One Web
    • 45. 8 December 2010 Copyright © 1999-2010 Shore Communications Inc. - All Rights Reserved The Second Web: Everything is One Web
    • 46. 8 December 2010 Copyright © 1999-2010 Shore Communications Inc. - All Rights Reserved The Second Web: Everything is One Web
    • 47. 8 December 2010 Copyright © 1999-2010 Shore Communications Inc. - All Rights Reserved The Second Web: Everything is One Web
    • 48. 8 December 2010 Copyright © 1999-2010 Shore Communications Inc. - All Rights Reserved The Second Web: Everything is One Web
    • 49. 8 December 2010 Copyright © 1999-2010 Shore Communications Inc. - All Rights Reserved The Second Web: Everything is One Web
    • 50. Positioning: Helping Marketers to Respond
      • Opportunities are increasingly in complex domains
      • Core content and aggregated smart content needs to be aligned more with complex domains
      • Interfaces and apps need to roll out faster, smarter and more targeted
      8 December 2010 Copyright © 1999-2010 Shore Communications Inc. - All Rights Reserved Source: Cognitive Edge
    • 51. For Follow-Up…
      • PHONE
        • 203.293.8511
      • EMAIL
        • [email_address]
      • WEB
        • shore.com
        • contentblogger.com
        • contentnation.com
      • TWITTER
        • @jblossom
      • POST
        • John Blossom President Shore Communications Inc. 4 Merritt Lane Westport, CT 06880
      24 September 2010 Copyright © 1999-2010 Shore Communications Inc. ALL RIGHTS RESERVED