The Second Web - How a Web that Works Like the World Becomes a World That Lives in the Web

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John Blossom, President of Shore Communications Inc. and author of the classic social media book "Content Nation" outlines how pervasive, immersive and sense-driven media flowing through all networks …

John Blossom, President of Shore Communications Inc. and author of the classic social media book "Content Nation" outlines how pervasive, immersive and sense-driven media flowing through all networks are converging into one all-encompassing environment that is transforming the world - and becoming our world.

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  • 13 January 2000

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  • 1. THE SECOND WEB John Blossom, President, Shore Communications Inc. 8 December 2010
  • 2. About Shore
    • Content Marketing Strategists
      • Enhance your strategies for publishing and content technology products and services in enterprise and media markets
    • We provide:
      • Market research, intelligence and analysis
      • Marketing strategy review and advice
      • Go-to-market content and services
    • Recognized:
      • 2004, 2005 EContent Magazine “100 Companies that Matter Most”
      • 2007 CODiE – Best Media Blog
    8 December 2010 Copyright © 1999-2010 Shore Communications Inc. - All Rights Reserved Web: shore.com
  • 3. 28 January 2009 Copyright © 1999-2009 Shore Communications Inc. ALL RIGHTS RESERVED
  • 4. 8 December 2010 Copyright © 2009 Shore Communications Inc. - All Rights Reserved
  • 5. Content
    • What is The Second Web
    • Where it’s taking media
    • How to position media in The Second Web
    8 December 2010 Copyright © 1999-2010 Shore Communications Inc. - All Rights Reserved
  • 6. The Second Web…
    • … is the convergence of:
      • all media
      • on all networks
      • in all formats
      • in all languages
      • on all devices
    • … in an infinite web of inputs, outputs and contexts adapted to our personal environment and senses.
      • Not drowning in content, swimming in it naturally
    8 December 2010 Copyright © 1999-2010 Shore Communications Inc. - All Rights Reserved
  • 7. What’s Different
    • The First Web:
      • Internet
      • Static Web pages
      • Embedded programmable content
      • Inputs from PCs and servers, feeding PCs
      • People accessing machines
      • Request/response
      • Geekish
        • Point and click, keyboards
      • Complex, machine-driven design
    8 December 2010 Copyright © 1999-2010 Shore Communications Inc. - All Rights Reserved
    • The Second Web:
      • Any network(s)
      • HTML 5, apps
      • Programmable, semantic content as the container
      • Inputs from any sensor, feeding any device
      • People wearing machines
      • Streaming, real-time
      • Intuitive
        • Gesture, speech interface
      • Simple, human-driven design
  • 8. We Want a Web that Works Like the World
    • And we don’t care what it’s called, as long as it works
    8 December 2010 Copyright © 1999-2010 Shore Communications Inc. - All Rights Reserved
  • 9. We Want a Web that Works Like the World
    • And we don’t care what it’s called, as long as it works
    8 December 2010 Copyright © 1999-2010 Shore Communications Inc. - All Rights Reserved
  • 10. We Want a Web that Works Like the World
    • And we don’t care what it’s called, as long as it works
    8 December 2010 Copyright © 1999-2010 Shore Communications Inc. - All Rights Reserved
  • 11. We Want a Web that Works Like the World
    • And we don’t care what it’s called, as long as it works
    8 December 2010 Copyright © 1999-2010 Shore Communications Inc. - All Rights Reserved
  • 12. We Want a Web Wherever We Are
    • The Second Web is mobile by default
    • Its newest users may have never owned a PC
    • The Web as an in-hand tool is a given
    • The Second Web uses mobile to sense and to connect to anything
    8 December 2010 Copyright © 1999-2010 Shore Communications Inc. - All Rights Reserved
  • 13. A Web that Works Like the World
    • Real-time – a world that communicates with itself constantly
    • Immersive – high-quality, absorbing experiences
    • Convergent - all communications networks and technologies
    • Universal – language no longer a barrier
    • Functional – blending software and content effortlessly
    • Aware – Built around human senses and sensibilities
    • Sensory – Integrating universal awareness of the world
    • Collaborative – building knowledge and insight flexibly
    • Personal – follows the contours of human lives and relations
    8 December 2010 Copyright © 1999-2010 Shore Communications Inc. - All Rights Reserved
  • 14. A World that Lives in the Web
    • From accessing data to living in data
      • “ Always on” – ambient content
      • Trillions of sensors – data ecosystem
      • In every place and thing – even in us
      • Working with all human senses
      • Extending our human senses
    8 December 2010 Copyright © 1999-2010 Shore Communications Inc. - All Rights Reserved the first web the second web
  • 15. A World that Lives in the Web
    • From accessing data to living in data
      • “ Always on” – ambient content
      • Trillions of sensors – data ecosystem
      • In every place and thing – even in us
      • Working with all human senses
      • Extending our human senses
    8 December 2010 Copyright © 1999-2010 Shore Communications Inc. - All Rights Reserved the first web the second web
  • 16. A World that Lives in the Web
    • From accessing data to living in data
      • “ Always on” – ambient content
      • Trillions of sensors – data ecosystem
      • In every place and thing – even in us
      • Working with all human senses
      • Extending our human senses
    8 December 2010 Copyright © 1999-2010 Shore Communications Inc. - All Rights Reserved the first web the second web
  • 17. A World that Lives in the Web
    • From accessing data to living in data
      • “ Always on” – ambient content
      • Trillions of sensors – data ecosystem
      • In every place and thing – even in us
      • Working with all human senses
      • Extending our human senses
    8 December 2010 Copyright © 1999-2010 Shore Communications Inc. - All Rights Reserved the first web the second web
  • 18. A World that Lives in the Web
    • From accessing data to living in data
      • “ Always on” – ambient content
      • Trillions of sensors – data ecosystem
      • In every place and thing – even in us
      • Working with all human senses
      • Extending our human senses
    8 December 2010 Copyright © 1999-2010 Shore Communications Inc. - All Rights Reserved the first web the second web
  • 19. A World that Lives in the Web
    • From accessing data to living in data
      • “ Always on” – ambient content
      • Trillions of sensors – data ecosystem
      • In every place and thing – even in us
      • Working with all human senses
      • Extending our human senses
    8 December 2010 Copyright © 1999-2010 Shore Communications Inc. - All Rights Reserved the first web the second web
  • 20. A World that Lives in the Web
    • From accessing data to living in data
      • “ Always on” – ambient content
      • Trillions of sensors – data ecosystem
      • In every place and thing – even in us
      • Working with all human senses
      • Extending our human senses
    8 December 2010 Copyright © 1999-2010 Shore Communications Inc. - All Rights Reserved the first web the second web
  • 21.
      • Land Line
      • Satellite
      • Mobile/In-Vehicle
      • GPS
      • RFID/Near Field Communications
      • WiFi Direct
      • Bluetooth
    8 December 2010 Copyright © 1999-2010 Shore Communications Inc. - All Rights Reserved
      • Radio
      • Cable
      • “ White-Fi” UHF
      • Broadband on Power Lines (BPL)
      • VoIP/POTS Phones
      • Infrared
      • Private networks
    The Second Web: Uniting All Networks
  • 22. 8 December 2010 Copyright © 1999-2010 Shore Communications Inc. - All Rights Reserved The Second Web: Uniting All Networks
  • 23. 8 December 2010 Copyright © 1999-2010 Shore Communications Inc. - All Rights Reserved The Second Web: Uniting all Devices
  • 24. 8 December 2010 Copyright © 1999-2010 Shore Communications Inc. - All Rights Reserved The Second Web: Uniting all Things Near-Field Communications (NFC) Enable Secure Personal Data Transfer
  • 25. The Second Web Follows our Senses
    • Responding to our humanity
      • “ Gesture computing” – context and function based on:
        • GPS, accelerometers, touch screens
      • Voice computing – extending our senses with:
        • Voice commands
        • Automated transcript generation
        • Automated dynamic translation
      • Sensor computing
        • Remote health and home monitoring
        • Body monitoring garments
    8 December 2010 Copyright © 1999-2010 Shore Communications Inc. - All Rights Reserved
  • 26. The Second Web Follows our Senses
    • Responding to our humanity
      • “ Gesture computing” – context and function based on:
        • GPS, accelerometers, touch screens
      • Voice computing – extending our senses with:
        • Voice commands
        • Automated transcript generation
        • Automated dynamic translation
      • Sensor computing
        • Remote health and home monitoring
        • Body monitoring garments
    8 December 2010 Copyright © 1999-2010 Shore Communications Inc. - All Rights Reserved
  • 27. The Second Web Follows our Senses
    • Responding to our humanity
      • “ Gesture computing” – context and function based on:
        • GPS, accelerometers, touch screens
      • Voice computing – extending our senses with:
        • Voice commands
        • Automated transcript generation
        • Automated dynamic translation
      • Sensor computing
        • Remote health and home monitoring
        • Body monitoring garments
    8 December 2010 Copyright © 1999-2010 Shore Communications Inc. - All Rights Reserved
  • 28. The Second Web Shares our Senses 8 December 2010 Copyright © 1999-2010 Shore Communications Inc. - All Rights Reserved
  • 29. The Second Web Joins our Senses 8 December 2010 Copyright © 1999-2010 Shore Communications Inc. - All Rights Reserved
  • 30. The Second Web is Real-Time 8 December 2010 Copyright © 1999-2010 Shore Communications Inc. - All Rights Reserved
  • 31. The Second Web is “Freemium”
    • More valuable contexts, more willingness to pay
    • But Web lessons still apply
    8 December 2010 Copyright © 1999-2010 Shore Communications Inc. - All Rights Reserved
  • 32. Implications for Media
    • Unintegrated media will become a rarity
    • Media will become more layered, immersive and interactive
    • Media will mingle the raw and the polished fluidly
    • Content categories, platforms mix fluidly
    • “ Tossing” content from platform to platform a given
    • No content can escape Web economics
    • Old media can be transformed into new platforms
      • Print on demand, personalized print
    8 December 2010 Copyright © 1999-2010 Shore Communications Inc. - All Rights Reserved
  • 33. Multi-function, Multiplatform
    • Tablets, Smart Phones, STBs blend:
      • Ebooks
      • Social media
      • Video
      • Games
      • Magazines
      • Apps
      • Printed matter
    • Cross-platform strategies becoming cross-functional
    8 December 2010 Copyright © 1999-2010 Shore Communications Inc. - All Rights Reserved
  • 34.
    • HTML 5 & apps blend video, functionality and dynamic graphics into engaging experiences
    8 December 2010 Copyright © 1999-2010 Shore Communications Inc. - All Rights Reserved The Second Web: New Immersive Media
  • 35. The Second Web: New Immersive Media
    • The Wilderness Downtown – HTML 5 merging video, augmented reality, Google Street View, interactivity
    8 December 2010 Copyright © 1999-2010 Shore Communications Inc. - All Rights Reserved
  • 36. The Second Web: New Immersive Media
    • Branson’s PROJECT – Is it a magazine, is it a video, is it a game? In The Second Web, it doesn’t matter .
    8 December 2010 Copyright © 1999-2010 Shore Communications Inc. - All Rights Reserved
  • 37. The Second Web: New Immersive Media 8 December 2010 Copyright © 1999-2010 Shore Communications Inc. - All Rights Reserved
  • 38. The Second Web: Everything is One Web
    • Google TV
      • Cable
      • Satellite
      • Streaming
        • Video
        • Audio
      • Apps
      • Mobile
      • Web
      • Cross-platform search
    8 December 2010 Copyright © 1999-2010 Shore Communications Inc. ALL RIGHTS RESERVED
  • 39. 8 December 2010 Copyright © 1999-2010 Shore Communications Inc. ALL RIGHTS RESERVED The Second Web: Everything is One Web
  • 40. 8 December 2010 Copyright © 1999-2010 Shore Communications Inc. ALL RIGHTS RESERVED The Second Web: Everything is One Web
  • 41. 8 December 2010 Copyright © 1999-2010 Shore Communications Inc. ALL RIGHTS RESERVED The Second Web: Everything is One Web
  • 42. 8 December 2010 Copyright © 1999-2010 Shore Communications Inc. ALL RIGHTS RESERVED The Second Web: Everything is One Web
  • 43. 8 December 2010 Copyright © 1999-2010 Shore Communications Inc. - All Rights Reserved The Second Web: Everything is One Web
  • 44. 8 December 2010 Copyright © 1999-2010 Shore Communications Inc. - All Rights Reserved The Second Web: Everything is One Web
  • 45. 8 December 2010 Copyright © 1999-2010 Shore Communications Inc. - All Rights Reserved The Second Web: Everything is One Web
  • 46. 8 December 2010 Copyright © 1999-2010 Shore Communications Inc. - All Rights Reserved The Second Web: Everything is One Web
  • 47. 8 December 2010 Copyright © 1999-2010 Shore Communications Inc. - All Rights Reserved The Second Web: Everything is One Web
  • 48. 8 December 2010 Copyright © 1999-2010 Shore Communications Inc. - All Rights Reserved The Second Web: Everything is One Web
  • 49. 8 December 2010 Copyright © 1999-2010 Shore Communications Inc. - All Rights Reserved The Second Web: Everything is One Web
  • 50. Positioning: Helping Marketers to Respond
    • Opportunities are increasingly in complex domains
    • Core content and aggregated smart content needs to be aligned more with complex domains
    • Interfaces and apps need to roll out faster, smarter and more targeted
    8 December 2010 Copyright © 1999-2010 Shore Communications Inc. - All Rights Reserved Source: Cognitive Edge
  • 51. For Follow-Up…
    • PHONE
      • 203.293.8511
    • EMAIL
      • [email_address]
    • WEB
      • shore.com
      • contentblogger.com
      • contentnation.com
    • TWITTER
      • @jblossom
    • POST
      • John Blossom President Shore Communications Inc. 4 Merritt Lane Westport, CT 06880
    24 September 2010 Copyright © 1999-2010 Shore Communications Inc. ALL RIGHTS RESERVED