THE SECOND WEB John Blossom, President, Shore Communications Inc. 8 December 2010
About Shore <ul><li>Content Marketing Strategists </li></ul><ul><ul><li>Enhance your  strategies for publishing and conten...
28 January 2009 Copyright © 1999-2009 Shore Communications Inc. ALL RIGHTS RESERVED
8 December 2010 Copyright © 2009 Shore Communications Inc. - All Rights Reserved
Content <ul><li>What is The Second Web </li></ul><ul><li>Where it’s taking media </li></ul><ul><li>How to position media i...
The Second Web… <ul><li>… is the convergence of: </li></ul><ul><ul><li>all media </li></ul></ul><ul><ul><li>on all network...
What’s Different <ul><li>The First Web: </li></ul><ul><ul><li>Internet </li></ul></ul><ul><ul><li>Static Web pages </li></...
We Want a Web that Works Like the World <ul><li>And we don’t care what it’s called, as long as it works </li></ul>8 Decemb...
We Want a Web that Works Like the World <ul><li>And we don’t care what it’s called, as long as it works </li></ul>8 Decemb...
We Want a Web that Works Like the World <ul><li>And we don’t care what it’s called, as long as it works </li></ul>8 Decemb...
We Want a Web that Works Like the World <ul><li>And we don’t care what it’s called, as long as it works </li></ul>8 Decemb...
We Want a Web Wherever We Are <ul><li>The Second Web is mobile by default </li></ul><ul><li>Its newest users may have neve...
A Web that Works Like the World <ul><li>Real-time  – a world that communicates with itself constantly </li></ul><ul><li>Im...
A World that Lives in the Web <ul><li>From accessing data to living in data </li></ul><ul><ul><li>“ Always on” – ambient c...
A World that Lives in the Web <ul><li>From accessing data to living in data </li></ul><ul><ul><li>“ Always on” – ambient c...
A World that Lives in the Web <ul><li>From accessing data to living in data </li></ul><ul><ul><li>“ Always on” – ambient c...
A World that Lives in the Web <ul><li>From accessing data to living in data </li></ul><ul><ul><li>“ Always on” – ambient c...
A World that Lives in the Web <ul><li>From accessing data to living in data </li></ul><ul><ul><li>“ Always on” – ambient c...
A World that Lives in the Web <ul><li>From accessing data to living in data </li></ul><ul><ul><li>“ Always on” – ambient c...
A World that Lives in the Web <ul><li>From accessing data to living in data </li></ul><ul><ul><li>“ Always on” – ambient c...
<ul><ul><li>Land Line </li></ul></ul><ul><ul><li>Satellite </li></ul></ul><ul><ul><li>Mobile/In-Vehicle </li></ul></ul><ul...
8 December 2010 Copyright © 1999-2010 Shore Communications Inc. - All Rights Reserved The Second Web: Uniting All Networks
8 December 2010 Copyright © 1999-2010 Shore Communications Inc. - All Rights Reserved The Second Web: Uniting all Devices
8 December 2010 Copyright © 1999-2010 Shore Communications Inc. - All Rights Reserved The Second Web: Uniting all Things N...
The Second Web Follows our Senses <ul><li>Responding to our humanity </li></ul><ul><ul><li>“ Gesture computing” – context ...
The Second Web Follows our Senses <ul><li>Responding to our humanity </li></ul><ul><ul><li>“ Gesture computing” – context ...
The Second Web Follows our Senses <ul><li>Responding to our humanity </li></ul><ul><ul><li>“ Gesture computing” – context ...
The Second Web Shares our Senses 8 December 2010 Copyright © 1999-2010 Shore Communications Inc. - All Rights Reserved
The Second Web Joins our Senses 8 December 2010 Copyright © 1999-2010 Shore Communications Inc. - All Rights Reserved
The Second Web is Real-Time 8 December 2010 Copyright © 1999-2010 Shore Communications Inc. - All Rights Reserved
The Second Web is “Freemium” <ul><li>More valuable contexts, more willingness to pay </li></ul><ul><li>But Web lessons sti...
Implications for Media <ul><li>Unintegrated media will become a rarity </li></ul><ul><li>Media will become more layered, i...
Multi-function, Multiplatform <ul><li>Tablets, Smart Phones, STBs blend: </li></ul><ul><ul><li>Ebooks </li></ul></ul><ul><...
<ul><li>HTML 5 & apps blend video, functionality and dynamic graphics into engaging experiences </li></ul>8 December 2010 ...
The Second Web: New Immersive Media <ul><li>The Wilderness Downtown  – HTML 5 merging video, augmented reality, Google Str...
The Second Web: New Immersive Media <ul><li>Branson’s PROJECT –  Is it a magazine, is it a video, is it a game? In The Sec...
The Second Web: New Immersive Media 8 December 2010 Copyright © 1999-2010 Shore Communications Inc. - All Rights Reserved
The Second Web: Everything is One Web <ul><li>Google TV </li></ul><ul><ul><li>Cable </li></ul></ul><ul><ul><li>Satellite <...
8 December 2010 Copyright  ©  1999-2010 Shore Communications Inc. ALL RIGHTS RESERVED The Second Web: Everything is One Web
8 December 2010 Copyright  ©  1999-2010 Shore Communications Inc. ALL RIGHTS RESERVED The Second Web: Everything is One Web
8 December 2010 Copyright  ©  1999-2010 Shore Communications Inc. ALL RIGHTS RESERVED The Second Web: Everything is One Web
8 December 2010 Copyright  ©  1999-2010 Shore Communications Inc. ALL RIGHTS RESERVED The Second Web: Everything is One Web
8 December 2010 Copyright © 1999-2010 Shore Communications Inc. - All Rights Reserved The Second Web: Everything is One Web
8 December 2010 Copyright © 1999-2010 Shore Communications Inc. - All Rights Reserved The Second Web: Everything is One Web
8 December 2010 Copyright © 1999-2010 Shore Communications Inc. - All Rights Reserved The Second Web: Everything is One Web
8 December 2010 Copyright © 1999-2010 Shore Communications Inc. - All Rights Reserved The Second Web: Everything is One Web
8 December 2010 Copyright © 1999-2010 Shore Communications Inc. - All Rights Reserved The Second Web: Everything is One Web
8 December 2010 Copyright © 1999-2010 Shore Communications Inc. - All Rights Reserved The Second Web: Everything is One Web
8 December 2010 Copyright © 1999-2010 Shore Communications Inc. - All Rights Reserved The Second Web: Everything is One Web
Positioning: Helping Marketers to Respond  <ul><li>Opportunities are increasingly in complex domains </li></ul><ul><li>Cor...
For Follow-Up… <ul><li>PHONE </li></ul><ul><ul><li>203.293.8511 </li></ul></ul><ul><li>EMAIL </li></ul><ul><ul><li>[email_...
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The Second Web - How a Web that Works Like the World Becomes a World That Lives in the Web

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John Blossom, President of Shore Communications Inc. and author of the classic social media book "Content Nation" outlines how pervasive, immersive and sense-driven media flowing through all networks are converging into one all-encompassing environment that is transforming the world - and becoming our world.

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  • 13 January 2000
  • The Second Web - How a Web that Works Like the World Becomes a World That Lives in the Web

    1. 1. THE SECOND WEB John Blossom, President, Shore Communications Inc. 8 December 2010
    2. 2. About Shore <ul><li>Content Marketing Strategists </li></ul><ul><ul><li>Enhance your strategies for publishing and content technology products and services in enterprise and media markets </li></ul></ul><ul><li>We provide: </li></ul><ul><ul><li>Market research, intelligence and analysis </li></ul></ul><ul><ul><li>Marketing strategy review and advice </li></ul></ul><ul><ul><li>Go-to-market content and services </li></ul></ul><ul><li>Recognized: </li></ul><ul><ul><li>2004, 2005 EContent Magazine “100 Companies that Matter Most” </li></ul></ul><ul><ul><li>2007 CODiE – Best Media Blog </li></ul></ul>8 December 2010 Copyright © 1999-2010 Shore Communications Inc. - All Rights Reserved Web: shore.com
    3. 3. 28 January 2009 Copyright © 1999-2009 Shore Communications Inc. ALL RIGHTS RESERVED
    4. 4. 8 December 2010 Copyright © 2009 Shore Communications Inc. - All Rights Reserved
    5. 5. Content <ul><li>What is The Second Web </li></ul><ul><li>Where it’s taking media </li></ul><ul><li>How to position media in The Second Web </li></ul>8 December 2010 Copyright © 1999-2010 Shore Communications Inc. - All Rights Reserved
    6. 6. The Second Web… <ul><li>… is the convergence of: </li></ul><ul><ul><li>all media </li></ul></ul><ul><ul><li>on all networks </li></ul></ul><ul><ul><li>in all formats </li></ul></ul><ul><ul><li>in all languages </li></ul></ul><ul><ul><li>on all devices </li></ul></ul><ul><li>… in an infinite web of inputs, outputs and contexts adapted to our personal environment and senses. </li></ul><ul><ul><li>Not drowning in content, swimming in it naturally </li></ul></ul>8 December 2010 Copyright © 1999-2010 Shore Communications Inc. - All Rights Reserved
    7. 7. What’s Different <ul><li>The First Web: </li></ul><ul><ul><li>Internet </li></ul></ul><ul><ul><li>Static Web pages </li></ul></ul><ul><ul><li>Embedded programmable content </li></ul></ul><ul><ul><li>Inputs from PCs and servers, feeding PCs </li></ul></ul><ul><ul><li>People accessing machines </li></ul></ul><ul><ul><li>Request/response </li></ul></ul><ul><ul><li>Geekish </li></ul></ul><ul><ul><ul><li>Point and click, keyboards </li></ul></ul></ul><ul><ul><li>Complex, machine-driven design </li></ul></ul>8 December 2010 Copyright © 1999-2010 Shore Communications Inc. - All Rights Reserved <ul><li>The Second Web: </li></ul><ul><ul><li>Any network(s) </li></ul></ul><ul><ul><li>HTML 5, apps </li></ul></ul><ul><ul><li>Programmable, semantic content as the container </li></ul></ul><ul><ul><li>Inputs from any sensor, feeding any device </li></ul></ul><ul><ul><li>People wearing machines </li></ul></ul><ul><ul><li>Streaming, real-time </li></ul></ul><ul><ul><li>Intuitive </li></ul></ul><ul><ul><ul><li>Gesture, speech interface </li></ul></ul></ul><ul><ul><li>Simple, human-driven design </li></ul></ul>
    8. 8. We Want a Web that Works Like the World <ul><li>And we don’t care what it’s called, as long as it works </li></ul>8 December 2010 Copyright © 1999-2010 Shore Communications Inc. - All Rights Reserved
    9. 9. We Want a Web that Works Like the World <ul><li>And we don’t care what it’s called, as long as it works </li></ul>8 December 2010 Copyright © 1999-2010 Shore Communications Inc. - All Rights Reserved
    10. 10. We Want a Web that Works Like the World <ul><li>And we don’t care what it’s called, as long as it works </li></ul>8 December 2010 Copyright © 1999-2010 Shore Communications Inc. - All Rights Reserved
    11. 11. We Want a Web that Works Like the World <ul><li>And we don’t care what it’s called, as long as it works </li></ul>8 December 2010 Copyright © 1999-2010 Shore Communications Inc. - All Rights Reserved
    12. 12. We Want a Web Wherever We Are <ul><li>The Second Web is mobile by default </li></ul><ul><li>Its newest users may have never owned a PC </li></ul><ul><li>The Web as an in-hand tool is a given </li></ul><ul><li>The Second Web uses mobile to sense and to connect to anything </li></ul>8 December 2010 Copyright © 1999-2010 Shore Communications Inc. - All Rights Reserved
    13. 13. A Web that Works Like the World <ul><li>Real-time – a world that communicates with itself constantly </li></ul><ul><li>Immersive – high-quality, absorbing experiences </li></ul><ul><li>Convergent - all communications networks and technologies </li></ul><ul><li>Universal – language no longer a barrier </li></ul><ul><li>Functional – blending software and content effortlessly </li></ul><ul><li>Aware – Built around human senses and sensibilities </li></ul><ul><li>Sensory – Integrating universal awareness of the world </li></ul><ul><li>Collaborative – building knowledge and insight flexibly </li></ul><ul><li>Personal – follows the contours of human lives and relations </li></ul>8 December 2010 Copyright © 1999-2010 Shore Communications Inc. - All Rights Reserved
    14. 14. A World that Lives in the Web <ul><li>From accessing data to living in data </li></ul><ul><ul><li>“ Always on” – ambient content </li></ul></ul><ul><ul><li>Trillions of sensors – data ecosystem </li></ul></ul><ul><ul><li>In every place and thing – even in us </li></ul></ul><ul><ul><li>Working with all human senses </li></ul></ul><ul><ul><li>Extending our human senses </li></ul></ul>8 December 2010 Copyright © 1999-2010 Shore Communications Inc. - All Rights Reserved the first web the second web
    15. 15. A World that Lives in the Web <ul><li>From accessing data to living in data </li></ul><ul><ul><li>“ Always on” – ambient content </li></ul></ul><ul><ul><li>Trillions of sensors – data ecosystem </li></ul></ul><ul><ul><li>In every place and thing – even in us </li></ul></ul><ul><ul><li>Working with all human senses </li></ul></ul><ul><ul><li>Extending our human senses </li></ul></ul>8 December 2010 Copyright © 1999-2010 Shore Communications Inc. - All Rights Reserved the first web the second web
    16. 16. A World that Lives in the Web <ul><li>From accessing data to living in data </li></ul><ul><ul><li>“ Always on” – ambient content </li></ul></ul><ul><ul><li>Trillions of sensors – data ecosystem </li></ul></ul><ul><ul><li>In every place and thing – even in us </li></ul></ul><ul><ul><li>Working with all human senses </li></ul></ul><ul><ul><li>Extending our human senses </li></ul></ul>8 December 2010 Copyright © 1999-2010 Shore Communications Inc. - All Rights Reserved the first web the second web
    17. 17. A World that Lives in the Web <ul><li>From accessing data to living in data </li></ul><ul><ul><li>“ Always on” – ambient content </li></ul></ul><ul><ul><li>Trillions of sensors – data ecosystem </li></ul></ul><ul><ul><li>In every place and thing – even in us </li></ul></ul><ul><ul><li>Working with all human senses </li></ul></ul><ul><ul><li>Extending our human senses </li></ul></ul>8 December 2010 Copyright © 1999-2010 Shore Communications Inc. - All Rights Reserved the first web the second web
    18. 18. A World that Lives in the Web <ul><li>From accessing data to living in data </li></ul><ul><ul><li>“ Always on” – ambient content </li></ul></ul><ul><ul><li>Trillions of sensors – data ecosystem </li></ul></ul><ul><ul><li>In every place and thing – even in us </li></ul></ul><ul><ul><li>Working with all human senses </li></ul></ul><ul><ul><li>Extending our human senses </li></ul></ul>8 December 2010 Copyright © 1999-2010 Shore Communications Inc. - All Rights Reserved the first web the second web
    19. 19. A World that Lives in the Web <ul><li>From accessing data to living in data </li></ul><ul><ul><li>“ Always on” – ambient content </li></ul></ul><ul><ul><li>Trillions of sensors – data ecosystem </li></ul></ul><ul><ul><li>In every place and thing – even in us </li></ul></ul><ul><ul><li>Working with all human senses </li></ul></ul><ul><ul><li>Extending our human senses </li></ul></ul>8 December 2010 Copyright © 1999-2010 Shore Communications Inc. - All Rights Reserved the first web the second web
    20. 20. A World that Lives in the Web <ul><li>From accessing data to living in data </li></ul><ul><ul><li>“ Always on” – ambient content </li></ul></ul><ul><ul><li>Trillions of sensors – data ecosystem </li></ul></ul><ul><ul><li>In every place and thing – even in us </li></ul></ul><ul><ul><li>Working with all human senses </li></ul></ul><ul><ul><li>Extending our human senses </li></ul></ul>8 December 2010 Copyright © 1999-2010 Shore Communications Inc. - All Rights Reserved the first web the second web
    21. 21. <ul><ul><li>Land Line </li></ul></ul><ul><ul><li>Satellite </li></ul></ul><ul><ul><li>Mobile/In-Vehicle </li></ul></ul><ul><ul><li>GPS </li></ul></ul><ul><ul><li>RFID/Near Field Communications </li></ul></ul><ul><ul><li>WiFi Direct </li></ul></ul><ul><ul><li>Bluetooth </li></ul></ul>8 December 2010 Copyright © 1999-2010 Shore Communications Inc. - All Rights Reserved <ul><ul><li>Radio </li></ul></ul><ul><ul><li>Cable </li></ul></ul><ul><ul><li>“ White-Fi” UHF </li></ul></ul><ul><ul><li>Broadband on Power Lines (BPL) </li></ul></ul><ul><ul><li>VoIP/POTS Phones </li></ul></ul><ul><ul><li>Infrared </li></ul></ul><ul><ul><li>Private networks </li></ul></ul>The Second Web: Uniting All Networks
    22. 22. 8 December 2010 Copyright © 1999-2010 Shore Communications Inc. - All Rights Reserved The Second Web: Uniting All Networks
    23. 23. 8 December 2010 Copyright © 1999-2010 Shore Communications Inc. - All Rights Reserved The Second Web: Uniting all Devices
    24. 24. 8 December 2010 Copyright © 1999-2010 Shore Communications Inc. - All Rights Reserved The Second Web: Uniting all Things Near-Field Communications (NFC) Enable Secure Personal Data Transfer
    25. 25. The Second Web Follows our Senses <ul><li>Responding to our humanity </li></ul><ul><ul><li>“ Gesture computing” – context and function based on: </li></ul></ul><ul><ul><ul><li>GPS, accelerometers, touch screens </li></ul></ul></ul><ul><ul><li>Voice computing – extending our senses with: </li></ul></ul><ul><ul><ul><li>Voice commands </li></ul></ul></ul><ul><ul><ul><li>Automated transcript generation </li></ul></ul></ul><ul><ul><ul><li>Automated dynamic translation </li></ul></ul></ul><ul><ul><li>Sensor computing </li></ul></ul><ul><ul><ul><li>Remote health and home monitoring </li></ul></ul></ul><ul><ul><ul><li>Body monitoring garments </li></ul></ul></ul>8 December 2010 Copyright © 1999-2010 Shore Communications Inc. - All Rights Reserved
    26. 26. The Second Web Follows our Senses <ul><li>Responding to our humanity </li></ul><ul><ul><li>“ Gesture computing” – context and function based on: </li></ul></ul><ul><ul><ul><li>GPS, accelerometers, touch screens </li></ul></ul></ul><ul><ul><li>Voice computing – extending our senses with: </li></ul></ul><ul><ul><ul><li>Voice commands </li></ul></ul></ul><ul><ul><ul><li>Automated transcript generation </li></ul></ul></ul><ul><ul><ul><li>Automated dynamic translation </li></ul></ul></ul><ul><ul><li>Sensor computing </li></ul></ul><ul><ul><ul><li>Remote health and home monitoring </li></ul></ul></ul><ul><ul><ul><li>Body monitoring garments </li></ul></ul></ul>8 December 2010 Copyright © 1999-2010 Shore Communications Inc. - All Rights Reserved
    27. 27. The Second Web Follows our Senses <ul><li>Responding to our humanity </li></ul><ul><ul><li>“ Gesture computing” – context and function based on: </li></ul></ul><ul><ul><ul><li>GPS, accelerometers, touch screens </li></ul></ul></ul><ul><ul><li>Voice computing – extending our senses with: </li></ul></ul><ul><ul><ul><li>Voice commands </li></ul></ul></ul><ul><ul><ul><li>Automated transcript generation </li></ul></ul></ul><ul><ul><ul><li>Automated dynamic translation </li></ul></ul></ul><ul><ul><li>Sensor computing </li></ul></ul><ul><ul><ul><li>Remote health and home monitoring </li></ul></ul></ul><ul><ul><ul><li>Body monitoring garments </li></ul></ul></ul>8 December 2010 Copyright © 1999-2010 Shore Communications Inc. - All Rights Reserved
    28. 28. The Second Web Shares our Senses 8 December 2010 Copyright © 1999-2010 Shore Communications Inc. - All Rights Reserved
    29. 29. The Second Web Joins our Senses 8 December 2010 Copyright © 1999-2010 Shore Communications Inc. - All Rights Reserved
    30. 30. The Second Web is Real-Time 8 December 2010 Copyright © 1999-2010 Shore Communications Inc. - All Rights Reserved
    31. 31. The Second Web is “Freemium” <ul><li>More valuable contexts, more willingness to pay </li></ul><ul><li>But Web lessons still apply </li></ul>8 December 2010 Copyright © 1999-2010 Shore Communications Inc. - All Rights Reserved
    32. 32. Implications for Media <ul><li>Unintegrated media will become a rarity </li></ul><ul><li>Media will become more layered, immersive and interactive </li></ul><ul><li>Media will mingle the raw and the polished fluidly </li></ul><ul><li>Content categories, platforms mix fluidly </li></ul><ul><li>“ Tossing” content from platform to platform a given </li></ul><ul><li>No content can escape Web economics </li></ul><ul><li>Old media can be transformed into new platforms </li></ul><ul><ul><li>Print on demand, personalized print </li></ul></ul>8 December 2010 Copyright © 1999-2010 Shore Communications Inc. - All Rights Reserved
    33. 33. Multi-function, Multiplatform <ul><li>Tablets, Smart Phones, STBs blend: </li></ul><ul><ul><li>Ebooks </li></ul></ul><ul><ul><li>Social media </li></ul></ul><ul><ul><li>Video </li></ul></ul><ul><ul><li>Games </li></ul></ul><ul><ul><li>Magazines </li></ul></ul><ul><ul><li>Apps </li></ul></ul><ul><ul><li>Printed matter </li></ul></ul><ul><li>Cross-platform strategies becoming cross-functional </li></ul>8 December 2010 Copyright © 1999-2010 Shore Communications Inc. - All Rights Reserved
    34. 34. <ul><li>HTML 5 & apps blend video, functionality and dynamic graphics into engaging experiences </li></ul>8 December 2010 Copyright © 1999-2010 Shore Communications Inc. - All Rights Reserved The Second Web: New Immersive Media
    35. 35. The Second Web: New Immersive Media <ul><li>The Wilderness Downtown – HTML 5 merging video, augmented reality, Google Street View, interactivity </li></ul>8 December 2010 Copyright © 1999-2010 Shore Communications Inc. - All Rights Reserved
    36. 36. The Second Web: New Immersive Media <ul><li>Branson’s PROJECT – Is it a magazine, is it a video, is it a game? In The Second Web, it doesn’t matter . </li></ul>8 December 2010 Copyright © 1999-2010 Shore Communications Inc. - All Rights Reserved
    37. 37. The Second Web: New Immersive Media 8 December 2010 Copyright © 1999-2010 Shore Communications Inc. - All Rights Reserved
    38. 38. The Second Web: Everything is One Web <ul><li>Google TV </li></ul><ul><ul><li>Cable </li></ul></ul><ul><ul><li>Satellite </li></ul></ul><ul><ul><li>Streaming </li></ul></ul><ul><ul><ul><li>Video </li></ul></ul></ul><ul><ul><ul><li>Audio </li></ul></ul></ul><ul><ul><li>Apps </li></ul></ul><ul><ul><li>Mobile </li></ul></ul><ul><ul><li>Web </li></ul></ul><ul><ul><li>Cross-platform search </li></ul></ul>8 December 2010 Copyright © 1999-2010 Shore Communications Inc. ALL RIGHTS RESERVED
    39. 39. 8 December 2010 Copyright © 1999-2010 Shore Communications Inc. ALL RIGHTS RESERVED The Second Web: Everything is One Web
    40. 40. 8 December 2010 Copyright © 1999-2010 Shore Communications Inc. ALL RIGHTS RESERVED The Second Web: Everything is One Web
    41. 41. 8 December 2010 Copyright © 1999-2010 Shore Communications Inc. ALL RIGHTS RESERVED The Second Web: Everything is One Web
    42. 42. 8 December 2010 Copyright © 1999-2010 Shore Communications Inc. ALL RIGHTS RESERVED The Second Web: Everything is One Web
    43. 43. 8 December 2010 Copyright © 1999-2010 Shore Communications Inc. - All Rights Reserved The Second Web: Everything is One Web
    44. 44. 8 December 2010 Copyright © 1999-2010 Shore Communications Inc. - All Rights Reserved The Second Web: Everything is One Web
    45. 45. 8 December 2010 Copyright © 1999-2010 Shore Communications Inc. - All Rights Reserved The Second Web: Everything is One Web
    46. 46. 8 December 2010 Copyright © 1999-2010 Shore Communications Inc. - All Rights Reserved The Second Web: Everything is One Web
    47. 47. 8 December 2010 Copyright © 1999-2010 Shore Communications Inc. - All Rights Reserved The Second Web: Everything is One Web
    48. 48. 8 December 2010 Copyright © 1999-2010 Shore Communications Inc. - All Rights Reserved The Second Web: Everything is One Web
    49. 49. 8 December 2010 Copyright © 1999-2010 Shore Communications Inc. - All Rights Reserved The Second Web: Everything is One Web
    50. 50. Positioning: Helping Marketers to Respond <ul><li>Opportunities are increasingly in complex domains </li></ul><ul><li>Core content and aggregated smart content needs to be aligned more with complex domains </li></ul><ul><li>Interfaces and apps need to roll out faster, smarter and more targeted </li></ul>8 December 2010 Copyright © 1999-2010 Shore Communications Inc. - All Rights Reserved Source: Cognitive Edge
    51. 51. For Follow-Up… <ul><li>PHONE </li></ul><ul><ul><li>203.293.8511 </li></ul></ul><ul><li>EMAIL </li></ul><ul><ul><li>[email_address] </li></ul></ul><ul><li>WEB </li></ul><ul><ul><li>shore.com </li></ul></ul><ul><ul><li>contentblogger.com </li></ul></ul><ul><ul><li>contentnation.com </li></ul></ul><ul><li>TWITTER </li></ul><ul><ul><li>@jblossom </li></ul></ul><ul><li>POST </li></ul><ul><ul><li>John Blossom President Shore Communications Inc. 4 Merritt Lane Westport, CT 06880 </li></ul></ul>24 September 2010 Copyright © 1999-2010 Shore Communications Inc. ALL RIGHTS RESERVED
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