Content Nation - Surviviing and Thriving as Social Media Changes Our Work, Our Lives and Our Future
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Content Nation - Surviviing and Thriving as Social Media Changes Our Work, Our Lives and Our Future

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The author of "Content Nation: Surviving and Thriving as Social Media Changes Our Work, Our Lives and Our Future" (Wiley, 2009) reveals key secret to success in social media for marketers, ...

The author of "Content Nation: Surviving and Thriving as Social Media Changes Our Work, Our Lives and Our Future" (Wiley, 2009) reveals key secret to success in social media for marketers, enterprises, politics and social functions, taking a dive into how major trends that will launch social media into a tool that will change the DNA of society itself.

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  • 13 January 2000
  • 13 January 2000

Content Nation - Surviviing and Thriving as Social Media Changes Our Work, Our Lives and Our Future Content Nation - Surviviing and Thriving as Social Media Changes Our Work, Our Lives and Our Future Presentation Transcript

  • SURVIVING & THRIVING WITH SOCIAL MEDIA John Blossom, Author of “Content Nation” 9 September 2009
  • 9 September 2009 Copyright © 2009 Shore Communications Inc. - All Rights Reserved
  • 28 January 2009 Copyright © 1999-2009 Shore Communications Inc. ALL RIGHTS RESERVED
  • 28 January 2009 Copyright © 1999-2009 Shore Communications Inc. ALL RIGHTS RESERVED
  • Social Media
    • What it Means Today
      • Media
      • Business
      • Education
      • Government
      • Politics
      • Society
    • What it Really Changes
    • What it Means for Our Future
    9 September 2009 Copyright © 2009 Shore Communications Inc. - All Rights Reserved
  • The World is a Nation of Publishers 13 March 2009 Copyright © 2009 Shore Communications Inc. - All Rights Reserved 16 January 2009
    • Content Nation is born!
    • Influencing bloggers: 59 million people
      • 24 th largest nation
    • Influencing social networkers: 74 million people
      • 16 th largest nation
  • A Global Nation of Citizen Publishers 9 September 2009 Copyright © 2009 Shore Communications Inc. - All Rights Reserved
  • From the Book…
    • What is Social Media?
    • Content Nation’s Seven Secrets of Social Media
    • Where Content Nation Is Leading Us
    9 September 2009 Copyright © 2009 Shore Communications Inc. - All Rights Reserved
  • What is Social Media?
    • The ability for anyone to influence others easily using highly scalable and accessible publishing tools.
      • Weblogs
      • Wikis
      • Social Networking
      • Share Videos, Photos, Podcasts, Bookmarks, Mashups
      • Messaging/Microblogging
      • Forums, Chats, Collaboration
      • Ratings, Reviews, Comments
    9 September 2009 Copyright © 2009 Shore Communications Inc. - All Rights Reserved
    • What do you need to make the “secret sauce?”
    Seven Secrets of Social Media 9 September 2009 Copyright © 2009 Shore Communications Inc. - All Rights Reserved
  • Social Media Secret #1
    • It’s all about the ability of people to scale their influence independently
    9 September 2009 Copyright © 2009 Shore Communications Inc. - All Rights Reserved
  • Global Influence 9 September 2009 Copyright © 2009 Shore Communications Inc. - All Rights Reserved
  • Local Influence 9 September 2009
  • Real-Time Influence 9 September 2009 Copyright © 2009 Shore Communications Inc. - All Rights Reserved
  • Real-Time Influence 9 September 2009 Copyright © 2009 Shore Communications Inc. - All Rights Reserved
  • Brand Influence 9 September 2009 Copyright © 2009 Shore Communications Inc. - All Rights Reserved
  • Product Influence 9 September 2009 Copyright © 2009 Shore Communications Inc. - All Rights Reserved
  • Political Influence 9 September 2009
  • Social Media Secret #2
    • Technology matters in social media, but not as much as understanding what people are seeking to gain from influential publishing
    9 September 2009 Copyright © 2009 Shore Communications Inc. - All Rights Reserved
  • Where is the “Hot Spot” Tonight? 13 March 2009 Copyright © 2009 Shore Communications Inc. - All Rights Reserved
  • What Are My Customers Saying? 9 September 2009 Copyright © 2009 Shore Communications Inc. - All Rights Reserved
  • Personal and Professional Goals 9 September 2009 Copyright © 2009 Shore Communications Inc. - All Rights Reserved
  • Social Media Secret #3
    • Social media is not about the law of the jungle but the law of the campfire: values matter and having people who are willing to enforce values matters.
    9 September 2009 Copyright © 2009 Shore Communications Inc. - All Rights Reserved
  • 13 March 2009 Copyright © 2009 Shore Communications Inc. - All Rights Reserved
  • Social Media Secret #4
    • Social media creates millions of influential and highly scalable and valuable contexts for content, far more than provided by conventional media.
    9 September 2009 Copyright © 2009 Shore Communications Inc. - All Rights Reserved
  • 16 January 2009 Copyright © 1999-2009 Shore Communications Inc. ALL RIGHTS RESERVED
  • Mashups: Contexts Out of Thin Air 9 September 2009 Copyright © 2009 Shore Communications Inc. - All Rights Reserved
  • Contexts for People & Organisations 6 April 2009
  • Social Media Secret #5
    • Social media trumps mass production’s productivity with mass contextualisation for millions of highly focused peer communities and markets.
    13 March 2009 Copyright © 2009 Shore Communications Inc. - All Rights Reserved
  • Publications for/by Any Community 13 March 2009
  • The “Big Sombrero” Social Economy
    • “ The Long Tail”: the lifecycle of short-lived mass-market “hits”
    • “ The Big Sombrero”: the lifecycle of long-lived social economies
    • Building global and local social economies for any size enterprise
    24 February 2009 Copyright © 2009 Shore Communications Inc. - All Rights Reserved
  • Social Media Secret #6
    • Social media’s personally contextual content establishes more influential direct relationships between people who can help one another to survive and thrive.
    13 March 2009 Copyright © 2009 Shore Communications Inc. - All Rights Reserved
  • Altruism Yields Personal Influence 13 March 2009
  • Global/Local Economic Influence 13 March 2009 Copyright © 2009 Shore Communications Inc. - All Rights Reserved
  • Social Media Secret #7
    • Social media’s influence may be broad or narrow, long or short, but its value almost always benefits people who know how to have - and to listen to - conversations.
    9 September 2009 Copyright © 2009 Shore Communications Inc. - All Rights Reserved
  • Ask and You Shall Receive 13 March 2009 Copyright © 2009 Shore Communications Inc. - All Rights Reserved
  • Leaving Room for Dissent & Dialog 9 September 2009 Copyright © 2009 Shore Communications Inc. - All Rights Reserved
    • Where is social media taking us?
    Surviving and Thriving in Content Nation 9 September 2009 Copyright © 2009 Shore Communications Inc. - All Rights Reserved
  • Where Does Social Media Bring Us?
    • Realigning the bonds of society
    • Returning to more flexible human organization
    • Extending our ability to evolve civilizations
    9 September 2009 Copyright © 2009 Shore Communications Inc. - All Rights Reserved
  • To Publish is to be Human 9 September 2009
  • Reclaiming Humankind’s Heritage 9 September 2009
  • 13 March 2009 Copyright © 2009 Shore Communications Inc. - All Rights Reserved
  • The Other 5 Billion 6 April 2009
  • Publishing: Civilization’s DNA
    • Publishing defines the organism of society
    • Change publishing and you change how society can adapt and evolve
    • Models of altruism are the key
    9 September 2009 Copyright © 2009 Shore Communications Inc. - All Rights Reserved
  • Animal Altruism: Based on Genetics
    • Organizes small animal/human groups
      • “ You might be related to me so I’ll cooperate”
      • Encoded in natural genes
      • Focused on flexible, collaborative social adaptation – “own the moment”
    9 September 2009 Copyright © 2009 Shore Communications Inc. - All Rights Reserved
  • Human Altruism: Based on Publishing
    • Organizes large human groups
      • “ We have a social/business contract so I’ll cooperate”
      • Encoded in publishing
      • Focused on inflexible, centralized ownership
      • Creates social organisms that adapt slowly to change
    9 September 2009 Copyright © 2009 Shore Communications Inc. - All Rights Reserved
  • Central Publishing Speeds Extinction 24 February 2009 Source: Gerrit Schoups et al., PNAS
  • Nature’s DNA Does Better 9 September 2009
  • Social Media Rewrites Society’s DNA
    • Decentralized control
    • Peer bonds
    • Collaborative
    • Real-Time
    • Contextual
    • Transactional
    • Leveraging technology and humanness to create rapidly adapting and highly scalable civilizations
    9 September 2009 Copyright © 2009 Shore Communications Inc. - All Rights Reserved
  • From Machine to Global Organism 9 September 2009 Copyright © 2009 Shore Communications Inc. - All Rights Reserved
  • The Sensor Society 9 September 2009
  • The Sensor Society 9 September 2009 Copyright © 2009 Shore Communications Inc. - All Rights Reserved
  • The Sensor Society 9 September 2009 Copyright © 2009 Shore Communications Inc. - All Rights Reserved
  • Social Media: Civilization’s new DNA?
    • Spore: Share evolving user-designed creatures
    • Over 3 million created in a few weeks
      • Twice the number of known species!
    • Social media can offer civilization new scalability & diversity to survive and to thrive
    13 March 2009 Copyright © 2009 Shore Communications Inc. - All Rights Reserved
  • Our Next Great Civilization?
    • Re-adapting to ice ages ?
    • Organic networks
    • Organic social media
    • Our tribes will be anywhere and everywhere
    • Our relationships will extend through the ages
    9 September 2009 Copyright © 2009 Shore Communications Inc. - All Rights Reserved Source: Doc Searls
  • Chasing the Mammoth: Context is All 9 September 2009 Source: Dr. Silvia Helena Cardoso
  • The Mammoth Code for Social Media
    • Let your content “graze” where it needs to
    • Study its behavior carefully
    • Be prepared to chase it
    • Bring friends & family
    • Build collective wisdom
    • Share in the hunt
    • Use everything
    • Be ready to switch to alternatives
    9 September 2009 Copyright © 2009 Shore Communications Inc. - All Rights Reserved
  • Key Lessons for ALPSP Members
    • Institutions need more value from publishing
      • Look at people and processes
      • Locating right expertise and ways of working together
    • Help conversations mature into new products
      • Wikipedia moves from “wild west” to juried content
      • O’Reilly Rough Cuts enables new models for learning
    • Focus on the context of your content
      • Copyright valuable, but not as important as valued uses
      • Owning relationships more valuable than owning IP
    9 September 2009 Copyright © 2009 Shore Communications Inc. - All Rights Reserved
  • Supporting Open Innovation 9 September 2009 Copyright © 2009 Shore Communications Inc. - All Rights Reserved
  • Open-Ended Thought Development 9 September 2009 Copyright © 2009 Shore Communications Inc. - All Rights Reserved
  • The World is a Nation of Publishers
    • … be a Citizen!
    9 September 2009 Copyright © 2009 Shore Communications Inc. - All Rights Reserved
  • ABOUT SHORE
    • Content Marketing Strategists
      • Enhance your strategies for publishing and content technology products and services in enterprise and media markets
    • We provide:
      • Private Consulting, Advice and Research
      • Daily and Weekly News Analysis
      • Newsletters
      • Published Research
    • Recognized:
      • 2004, 2005 EContent Magazine “100 Companies that Matter Most”
      • 2007 CODiE – Best Media Blog
    9 September 2009 Copyright © 1999-2009 Shore Communications Inc. ALL RIGHTS RESERVED Web: shore.com
  • FOR FOLLOW-UP…
    • PHONE
      • 203.293.8511
    • EMAIL
      • [email_address]
    • WEB
      • shore.com
      • contentblogger.com
      • contentnation.com
    • TWITTER/SKYPE
      • jblossom
    • POST
      • John Blossom President Shore Communications Inc. 4 Merritt Lane Westport, CT 06880
    19 March 2009 Copyright © 1999-2009 Shore Communications Inc. ALL RIGHTS RESERVED
  • SOCIAL MEDIA: BENEFITS FOR PEOPLE IN NEW CONTEXTS
    • Content is information and experiences that benefit an audience in specific contexts .
    • If people don’t benefit, it’s not content!
    13 November 2008 Copyright © 1999-2008 Shore Communications Inc. ALL RIGHTS RESERVED Source: Isabelle Trocheris/David Giovannoni