0
SURVIVING & THRIVING WITH SOCIAL MEDIA John Blossom, Author of “Content Nation” 9 September 2009
9 September 2009 Copyright © 2009 Shore Communications Inc. - All Rights Reserved
28 January 2009 Copyright © 1999-2009 Shore Communications Inc. ALL RIGHTS RESERVED
28 January 2009 Copyright © 1999-2009 Shore Communications Inc. ALL RIGHTS RESERVED
Social Media <ul><li>What it Means Today </li></ul><ul><ul><li>Media </li></ul></ul><ul><ul><li>Business </li></ul></ul><u...
The World is a Nation of Publishers 13 March 2009 Copyright © 2009 Shore Communications Inc. - All Rights Reserved 16 Janu...
A Global Nation of Citizen Publishers  9 September 2009 Copyright © 2009 Shore Communications Inc. - All Rights Reserved
From the Book… <ul><li>What is Social Media? </li></ul><ul><li>Content Nation’s Seven Secrets of Social Media </li></ul><u...
What is Social Media? <ul><li>The ability for anyone to influence others easily using highly scalable and accessible publi...
<ul><li>What do you need to make the “secret sauce?” </li></ul>Seven Secrets of Social Media 9 September 2009 Copyright © ...
Social Media Secret #1 <ul><li>It’s all about the ability of people to scale their influence independently </li></ul>9 Sep...
Global Influence 9 September 2009 Copyright © 2009 Shore Communications Inc. - All Rights Reserved
Local Influence 9 September 2009
Real-Time Influence 9 September 2009 Copyright © 2009 Shore Communications Inc. - All Rights Reserved
Real-Time Influence 9 September 2009 Copyright © 2009 Shore Communications Inc. - All Rights Reserved
Brand Influence 9 September 2009 Copyright © 2009 Shore Communications Inc. - All Rights Reserved
Product Influence 9 September 2009 Copyright © 2009 Shore Communications Inc. - All Rights Reserved
Political Influence 9 September 2009
Social Media Secret #2 <ul><li>Technology matters in social media, but not as much as understanding what people are seekin...
Where is the “Hot Spot” Tonight? 13 March 2009 Copyright © 2009 Shore Communications Inc. - All Rights Reserved
What Are My Customers Saying? 9 September 2009 Copyright © 2009 Shore Communications Inc. - All Rights Reserved
Personal and Professional Goals 9 September 2009 Copyright © 2009 Shore Communications Inc. - All Rights Reserved
Social Media Secret #3 <ul><li>Social media is not about the law of the jungle but the law of the campfire: values matter ...
13 March 2009 Copyright © 2009 Shore Communications Inc. - All Rights Reserved
Social Media Secret #4 <ul><li>Social media creates millions of influential and highly scalable and valuable contexts for ...
16 January 2009 Copyright © 1999-2009 Shore Communications Inc. ALL RIGHTS RESERVED
Mashups: Contexts Out of Thin Air 9 September 2009 Copyright © 2009 Shore Communications Inc. - All Rights Reserved
Contexts for People & Organisations 6 April 2009
Social Media Secret #5 <ul><li>Social media trumps mass production’s productivity with mass contextualisation for millions...
Publications for/by Any Community 13 March 2009
The “Big Sombrero” Social Economy <ul><li>“ The Long Tail”: the lifecycle of short-lived mass-market “hits” </li></ul><ul>...
Social Media Secret #6 <ul><li>Social media’s personally contextual content establishes more influential direct relationsh...
Altruism Yields Personal Influence 13 March 2009
Global/Local Economic Influence 13 March 2009 Copyright © 2009 Shore Communications Inc. - All Rights Reserved
Social Media Secret #7 <ul><li>Social media’s influence may be broad or narrow, long or short, but its value almost always...
Ask and You Shall Receive 13 March 2009 Copyright © 2009 Shore Communications Inc. - All Rights Reserved
Leaving Room for Dissent & Dialog 9 September 2009 Copyright © 2009 Shore Communications Inc. - All Rights Reserved
<ul><li>Where is social media taking us? </li></ul>Surviving and Thriving in  Content Nation 9 September 2009 Copyright © ...
Where Does Social Media Bring Us? <ul><li>Realigning the bonds of society </li></ul><ul><li>Returning to more flexible hum...
To Publish is to be Human 9 September 2009
Reclaiming Humankind’s Heritage 9 September 2009
13 March 2009 Copyright © 2009 Shore Communications Inc. - All Rights Reserved
The Other 5 Billion 6 April 2009
Publishing: Civilization’s DNA <ul><li>Publishing defines the organism of society </li></ul><ul><li>Change publishing and ...
Animal Altruism: Based on Genetics <ul><li>Organizes small  animal/human  groups </li></ul><ul><ul><li>“ You might be   re...
Human Altruism: Based on Publishing <ul><li>Organizes large human groups </li></ul><ul><ul><li>“ We have a social/business...
Central Publishing Speeds Extinction 24 February 2009 Source:  Gerrit Schoups et al., PNAS
Nature’s DNA Does Better 9 September 2009
Social Media Rewrites Society’s DNA <ul><li>Decentralized control </li></ul><ul><li>Peer bonds </li></ul><ul><li>Collabora...
From Machine to Global Organism 9 September 2009 Copyright © 2009 Shore Communications Inc. - All Rights Reserved
The Sensor Society 9 September 2009
The Sensor Society 9 September 2009 Copyright © 2009 Shore Communications Inc. - All Rights Reserved
The Sensor Society 9 September 2009 Copyright © 2009 Shore Communications Inc. - All Rights Reserved
Social Media: Civilization’s new DNA? <ul><li>Spore: Share evolving  user-designed creatures </li></ul><ul><li>Over 3 mill...
Our Next Great Civilization? <ul><li>Re-adapting to   ice ages ? </li></ul><ul><li>Organic networks </li></ul><ul><li>Orga...
Chasing the Mammoth: Context is All 9 September 2009 Source: Dr. Silvia Helena Cardoso
The Mammoth Code for Social Media <ul><li>Let your content “graze” where it needs to </li></ul><ul><li>Study its behavior ...
Key Lessons for ALPSP Members <ul><li>Institutions need more value from publishing </li></ul><ul><ul><li>Look at people an...
Supporting Open Innovation 9 September 2009 Copyright © 2009 Shore Communications Inc. - All Rights Reserved
Open-Ended Thought Development 9 September 2009 Copyright © 2009 Shore Communications Inc. - All Rights Reserved
The World is a Nation of Publishers <ul><li>… be a Citizen! </li></ul>9 September 2009 Copyright © 2009 Shore Communicatio...
ABOUT SHORE <ul><li>Content Marketing Strategists </li></ul><ul><ul><li>Enhance your strategies for publishing and content...
FOR FOLLOW-UP… <ul><li>PHONE </li></ul><ul><ul><li>203.293.8511 </li></ul></ul><ul><li>EMAIL </li></ul><ul><ul><li>[email_...
SOCIAL MEDIA: BENEFITS FOR PEOPLE IN NEW CONTEXTS <ul><li>Content is  information and experiences that benefit an audience...
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Content Nation - Surviviing and Thriving as Social Media Changes Our Work, Our Lives and Our Future

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The author of "Content Nation: Surviving and Thriving as Social Media Changes Our Work, Our Lives and Our Future" (Wiley, 2009) reveals key secret to success in social media for marketers, enterprises, politics and social functions, taking a dive into how major trends that will launch social media into a tool that will change the DNA of society itself.

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  • 13 January 2000
  • 13 January 2000
  • Transcript of "Content Nation - Surviviing and Thriving as Social Media Changes Our Work, Our Lives and Our Future"

    1. 1. SURVIVING & THRIVING WITH SOCIAL MEDIA John Blossom, Author of “Content Nation” 9 September 2009
    2. 2. 9 September 2009 Copyright © 2009 Shore Communications Inc. - All Rights Reserved
    3. 3. 28 January 2009 Copyright © 1999-2009 Shore Communications Inc. ALL RIGHTS RESERVED
    4. 4. 28 January 2009 Copyright © 1999-2009 Shore Communications Inc. ALL RIGHTS RESERVED
    5. 5. Social Media <ul><li>What it Means Today </li></ul><ul><ul><li>Media </li></ul></ul><ul><ul><li>Business </li></ul></ul><ul><ul><li>Education </li></ul></ul><ul><ul><li>Government </li></ul></ul><ul><ul><li>Politics </li></ul></ul><ul><ul><li>Society </li></ul></ul><ul><li>What it Really Changes </li></ul><ul><li>What it Means for Our Future </li></ul>9 September 2009 Copyright © 2009 Shore Communications Inc. - All Rights Reserved
    6. 6. The World is a Nation of Publishers 13 March 2009 Copyright © 2009 Shore Communications Inc. - All Rights Reserved 16 January 2009 <ul><li>Content Nation is born! </li></ul><ul><li>Influencing bloggers: 59 million people </li></ul><ul><ul><li>24 th largest nation </li></ul></ul><ul><li>Influencing social networkers: 74 million people </li></ul><ul><ul><li>16 th largest nation </li></ul></ul>
    7. 7. A Global Nation of Citizen Publishers 9 September 2009 Copyright © 2009 Shore Communications Inc. - All Rights Reserved
    8. 8. From the Book… <ul><li>What is Social Media? </li></ul><ul><li>Content Nation’s Seven Secrets of Social Media </li></ul><ul><li>Where Content Nation Is Leading Us </li></ul>9 September 2009 Copyright © 2009 Shore Communications Inc. - All Rights Reserved
    9. 9. What is Social Media? <ul><li>The ability for anyone to influence others easily using highly scalable and accessible publishing tools. </li></ul><ul><ul><li>Weblogs </li></ul></ul><ul><ul><li>Wikis </li></ul></ul><ul><ul><li>Social Networking </li></ul></ul><ul><ul><li>Share Videos, Photos, Podcasts, Bookmarks, Mashups </li></ul></ul><ul><ul><li>Messaging/Microblogging </li></ul></ul><ul><ul><li>Forums, Chats, Collaboration </li></ul></ul><ul><ul><li>Ratings, Reviews, Comments </li></ul></ul>9 September 2009 Copyright © 2009 Shore Communications Inc. - All Rights Reserved
    10. 10. <ul><li>What do you need to make the “secret sauce?” </li></ul>Seven Secrets of Social Media 9 September 2009 Copyright © 2009 Shore Communications Inc. - All Rights Reserved
    11. 11. Social Media Secret #1 <ul><li>It’s all about the ability of people to scale their influence independently </li></ul>9 September 2009 Copyright © 2009 Shore Communications Inc. - All Rights Reserved
    12. 12. Global Influence 9 September 2009 Copyright © 2009 Shore Communications Inc. - All Rights Reserved
    13. 13. Local Influence 9 September 2009
    14. 14. Real-Time Influence 9 September 2009 Copyright © 2009 Shore Communications Inc. - All Rights Reserved
    15. 15. Real-Time Influence 9 September 2009 Copyright © 2009 Shore Communications Inc. - All Rights Reserved
    16. 16. Brand Influence 9 September 2009 Copyright © 2009 Shore Communications Inc. - All Rights Reserved
    17. 17. Product Influence 9 September 2009 Copyright © 2009 Shore Communications Inc. - All Rights Reserved
    18. 18. Political Influence 9 September 2009
    19. 19. Social Media Secret #2 <ul><li>Technology matters in social media, but not as much as understanding what people are seeking to gain from influential publishing </li></ul>9 September 2009 Copyright © 2009 Shore Communications Inc. - All Rights Reserved
    20. 20. Where is the “Hot Spot” Tonight? 13 March 2009 Copyright © 2009 Shore Communications Inc. - All Rights Reserved
    21. 21. What Are My Customers Saying? 9 September 2009 Copyright © 2009 Shore Communications Inc. - All Rights Reserved
    22. 22. Personal and Professional Goals 9 September 2009 Copyright © 2009 Shore Communications Inc. - All Rights Reserved
    23. 23. Social Media Secret #3 <ul><li>Social media is not about the law of the jungle but the law of the campfire: values matter and having people who are willing to enforce values matters. </li></ul>9 September 2009 Copyright © 2009 Shore Communications Inc. - All Rights Reserved
    24. 24. 13 March 2009 Copyright © 2009 Shore Communications Inc. - All Rights Reserved
    25. 25. Social Media Secret #4 <ul><li>Social media creates millions of influential and highly scalable and valuable contexts for content, far more than provided by conventional media. </li></ul>9 September 2009 Copyright © 2009 Shore Communications Inc. - All Rights Reserved
    26. 26. 16 January 2009 Copyright © 1999-2009 Shore Communications Inc. ALL RIGHTS RESERVED
    27. 27. Mashups: Contexts Out of Thin Air 9 September 2009 Copyright © 2009 Shore Communications Inc. - All Rights Reserved
    28. 28. Contexts for People & Organisations 6 April 2009
    29. 29. Social Media Secret #5 <ul><li>Social media trumps mass production’s productivity with mass contextualisation for millions of highly focused peer communities and markets. </li></ul>13 March 2009 Copyright © 2009 Shore Communications Inc. - All Rights Reserved
    30. 30. Publications for/by Any Community 13 March 2009
    31. 31. The “Big Sombrero” Social Economy <ul><li>“ The Long Tail”: the lifecycle of short-lived mass-market “hits” </li></ul><ul><li>“ The Big Sombrero”: the lifecycle of long-lived social economies </li></ul><ul><li>Building global and local social economies for any size enterprise </li></ul>24 February 2009 Copyright © 2009 Shore Communications Inc. - All Rights Reserved
    32. 32. Social Media Secret #6 <ul><li>Social media’s personally contextual content establishes more influential direct relationships between people who can help one another to survive and thrive. </li></ul>13 March 2009 Copyright © 2009 Shore Communications Inc. - All Rights Reserved
    33. 33. Altruism Yields Personal Influence 13 March 2009
    34. 34. Global/Local Economic Influence 13 March 2009 Copyright © 2009 Shore Communications Inc. - All Rights Reserved
    35. 35. Social Media Secret #7 <ul><li>Social media’s influence may be broad or narrow, long or short, but its value almost always benefits people who know how to have - and to listen to - conversations. </li></ul>9 September 2009 Copyright © 2009 Shore Communications Inc. - All Rights Reserved
    36. 36. Ask and You Shall Receive 13 March 2009 Copyright © 2009 Shore Communications Inc. - All Rights Reserved
    37. 37. Leaving Room for Dissent & Dialog 9 September 2009 Copyright © 2009 Shore Communications Inc. - All Rights Reserved
    38. 38. <ul><li>Where is social media taking us? </li></ul>Surviving and Thriving in Content Nation 9 September 2009 Copyright © 2009 Shore Communications Inc. - All Rights Reserved
    39. 39. Where Does Social Media Bring Us? <ul><li>Realigning the bonds of society </li></ul><ul><li>Returning to more flexible human organization </li></ul><ul><li>Extending our ability to evolve civilizations </li></ul>9 September 2009 Copyright © 2009 Shore Communications Inc. - All Rights Reserved
    40. 40. To Publish is to be Human 9 September 2009
    41. 41. Reclaiming Humankind’s Heritage 9 September 2009
    42. 42. 13 March 2009 Copyright © 2009 Shore Communications Inc. - All Rights Reserved
    43. 43. The Other 5 Billion 6 April 2009
    44. 44. Publishing: Civilization’s DNA <ul><li>Publishing defines the organism of society </li></ul><ul><li>Change publishing and you change how society can adapt and evolve </li></ul><ul><li>Models of altruism are the key </li></ul>9 September 2009 Copyright © 2009 Shore Communications Inc. - All Rights Reserved
    45. 45. Animal Altruism: Based on Genetics <ul><li>Organizes small animal/human groups </li></ul><ul><ul><li>“ You might be related to me so I’ll cooperate” </li></ul></ul><ul><ul><li>Encoded in natural genes </li></ul></ul><ul><ul><li>Focused on flexible, collaborative social adaptation – “own the moment” </li></ul></ul>9 September 2009 Copyright © 2009 Shore Communications Inc. - All Rights Reserved
    46. 46. Human Altruism: Based on Publishing <ul><li>Organizes large human groups </li></ul><ul><ul><li>“ We have a social/business contract so I’ll cooperate” </li></ul></ul><ul><ul><li>Encoded in publishing </li></ul></ul><ul><ul><li>Focused on inflexible, centralized ownership </li></ul></ul><ul><ul><li>Creates social organisms that adapt slowly to change </li></ul></ul>9 September 2009 Copyright © 2009 Shore Communications Inc. - All Rights Reserved
    47. 47. Central Publishing Speeds Extinction 24 February 2009 Source: Gerrit Schoups et al., PNAS
    48. 48. Nature’s DNA Does Better 9 September 2009
    49. 49. Social Media Rewrites Society’s DNA <ul><li>Decentralized control </li></ul><ul><li>Peer bonds </li></ul><ul><li>Collaborative </li></ul><ul><li>Real-Time </li></ul><ul><li>Contextual </li></ul><ul><li>Transactional </li></ul><ul><li>Leveraging technology and humanness to create rapidly adapting and highly scalable civilizations </li></ul>9 September 2009 Copyright © 2009 Shore Communications Inc. - All Rights Reserved
    50. 50. From Machine to Global Organism 9 September 2009 Copyright © 2009 Shore Communications Inc. - All Rights Reserved
    51. 51. The Sensor Society 9 September 2009
    52. 52. The Sensor Society 9 September 2009 Copyright © 2009 Shore Communications Inc. - All Rights Reserved
    53. 53. The Sensor Society 9 September 2009 Copyright © 2009 Shore Communications Inc. - All Rights Reserved
    54. 54. Social Media: Civilization’s new DNA? <ul><li>Spore: Share evolving user-designed creatures </li></ul><ul><li>Over 3 million created in a few weeks </li></ul><ul><ul><li>Twice the number of known species! </li></ul></ul><ul><li>Social media can offer civilization new scalability & diversity to survive and to thrive </li></ul>13 March 2009 Copyright © 2009 Shore Communications Inc. - All Rights Reserved
    55. 55. Our Next Great Civilization? <ul><li>Re-adapting to ice ages ? </li></ul><ul><li>Organic networks </li></ul><ul><li>Organic social media </li></ul><ul><li>Our tribes will be anywhere and everywhere </li></ul><ul><li>Our relationships will extend through the ages </li></ul>9 September 2009 Copyright © 2009 Shore Communications Inc. - All Rights Reserved Source: Doc Searls
    56. 56. Chasing the Mammoth: Context is All 9 September 2009 Source: Dr. Silvia Helena Cardoso
    57. 57. The Mammoth Code for Social Media <ul><li>Let your content “graze” where it needs to </li></ul><ul><li>Study its behavior carefully </li></ul><ul><li>Be prepared to chase it </li></ul><ul><li>Bring friends & family </li></ul><ul><li>Build collective wisdom </li></ul><ul><li>Share in the hunt </li></ul><ul><li>Use everything </li></ul><ul><li>Be ready to switch to alternatives </li></ul>9 September 2009 Copyright © 2009 Shore Communications Inc. - All Rights Reserved
    58. 58. Key Lessons for ALPSP Members <ul><li>Institutions need more value from publishing </li></ul><ul><ul><li>Look at people and processes </li></ul></ul><ul><ul><li>Locating right expertise and ways of working together </li></ul></ul><ul><li>Help conversations mature into new products </li></ul><ul><ul><li>Wikipedia moves from “wild west” to juried content </li></ul></ul><ul><ul><li>O’Reilly Rough Cuts enables new models for learning </li></ul></ul><ul><li>Focus on the context of your content </li></ul><ul><ul><li>Copyright valuable, but not as important as valued uses </li></ul></ul><ul><ul><li>Owning relationships more valuable than owning IP </li></ul></ul>9 September 2009 Copyright © 2009 Shore Communications Inc. - All Rights Reserved
    59. 59. Supporting Open Innovation 9 September 2009 Copyright © 2009 Shore Communications Inc. - All Rights Reserved
    60. 60. Open-Ended Thought Development 9 September 2009 Copyright © 2009 Shore Communications Inc. - All Rights Reserved
    61. 61. The World is a Nation of Publishers <ul><li>… be a Citizen! </li></ul>9 September 2009 Copyright © 2009 Shore Communications Inc. - All Rights Reserved
    62. 62. ABOUT SHORE <ul><li>Content Marketing Strategists </li></ul><ul><ul><li>Enhance your strategies for publishing and content technology products and services in enterprise and media markets </li></ul></ul><ul><li>We provide: </li></ul><ul><ul><li>Private Consulting, Advice and Research </li></ul></ul><ul><ul><li>Daily and Weekly News Analysis </li></ul></ul><ul><ul><li>Newsletters </li></ul></ul><ul><ul><li>Published Research </li></ul></ul><ul><li>Recognized: </li></ul><ul><ul><li>2004, 2005 EContent Magazine “100 Companies that Matter Most” </li></ul></ul><ul><ul><li>2007 CODiE – Best Media Blog </li></ul></ul>9 September 2009 Copyright © 1999-2009 Shore Communications Inc. ALL RIGHTS RESERVED Web: shore.com
    63. 63. FOR FOLLOW-UP… <ul><li>PHONE </li></ul><ul><ul><li>203.293.8511 </li></ul></ul><ul><li>EMAIL </li></ul><ul><ul><li>[email_address] </li></ul></ul><ul><li>WEB </li></ul><ul><ul><li>shore.com </li></ul></ul><ul><ul><li>contentblogger.com </li></ul></ul><ul><ul><li>contentnation.com </li></ul></ul><ul><li>TWITTER/SKYPE </li></ul><ul><ul><li>jblossom </li></ul></ul><ul><li>POST </li></ul><ul><ul><li>John Blossom President Shore Communications Inc. 4 Merritt Lane Westport, CT 06880 </li></ul></ul>19 March 2009 Copyright © 1999-2009 Shore Communications Inc. ALL RIGHTS RESERVED
    64. 64. SOCIAL MEDIA: BENEFITS FOR PEOPLE IN NEW CONTEXTS <ul><li>Content is information and experiences that benefit an audience in specific contexts . </li></ul><ul><li>If people don’t benefit, it’s not content! </li></ul>13 November 2008 Copyright © 1999-2008 Shore Communications Inc. ALL RIGHTS RESERVED Source: Isabelle Trocheris/David Giovannoni
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