Bblive6pd
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Bblive6pd Presentation Transcript

  • 1. COMING TO A SCREEN NEAR YOU How visuals are changing artist marketing and artist development Jeremy Welt SVP New Media Warner Bros Records Friday, August 27, 2010
  • 2. > < Friday, August 27, 2010
  • 3. FROM ACOUSTIC TO ELECTRIC > < Friday, August 27, 2010
  • 4. < > Friday, August 27, 2010
  • 5. FROM ANALOG TO DIGITAL < > Friday, August 27, 2010
  • 6. = > Friday, August 27, 2010
  • 7. FROM AUDIO TO VIDEO = > Friday, August 27, 2010
  • 8. just listen! Friday, August 27, 2010
  • 9. there is something to see! Friday, August 27, 2010
  • 10. music video Friday, August 27, 2010
  • 11. music video Friday, August 27, 2010
  • 12. portability Friday, August 27, 2010
  • 13. visuals go portable Friday, August 27, 2010
  • 14. Friday, August 27, 2010
  • 15. screens everywhere Friday, August 27, 2010
  • 16. creators Friday, August 27, 2010
  • 17. stats: Friday, August 27, 2010
  • 18. Streaming Music A YOUTUBE (& FACEBOOK) WORLD ISON CO MPAR Tuesday, July 27, 2010 stats Friday, August 27, 2010
  • 19. YOUTUBE STATS 2 billion views a day! 24 hours of video uploaded every 15 minutes 15 minutes spent on youtube per person per day SOURCE: website-monitoring.com Friday, August 27, 2010
  • 20. OVER 4 billion vids streamed per month Source: http://beerpla.net/2008/08/14/how-to-find-out-the-number-of-videos-on-youtube/ Friday, August 27, 2010
  • 21. youtube is the #2 search engine in the world Friday, August 27, 2010
  • 22. MUSIC VIDEOS Friday, August 27, 2010
  • 23. • In its prime played 30-40 videos in rotation • Top vids got played 30-40 times a week Friday, August 27, 2010
  • 24. explosion of screens Friday, August 27, 2010
  • 25. IPHONE SALES SOURCE: APPLE INC. Friday, August 27, 2010
  • 26. LAPTOP & CELL PHONE SALES ! Friday, August 27, 2010
  • 27. PHOTOS 2.5 BILLION PHOTOS UPLOADED TO FACEBOOK MONTHLY 30 BILLION PHOTOS UPLOADED TO FACEBOOK PER YEAR Need stat Friday, August 27, 2010
  • 28. APPS OVER 3 BILLION APPS! Friday, August 27, 2010