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Transcript

  • 1. COMING TO A SCREEN NEAR YOU
    • How visuals are changing artist marketing and artist development
    Jeremy Welt SVP New Media Warner Bros Records
  • 2. FROM ACOUSTIC TO ELECTRIC TO ELECTRIC > <
  • 3. FROM ANALOG TO DIGITAL TO DIGITAL > <
  • 4. FROM AUDIO TO VIDEO = >
  • 5. just listen!
  • 6. there is something to see!
  • 7. music video
  • 8. music video
  • 9. portability
  • 10. visuals go portable
  • 11.  
  • 12. screens everywhere
  • 13. creators
  • 14. stats:
  • 15. stats Streaming Music
  • 16. YOUTUBE STATS 2 billion views a day! 24 hours of video uploaded every 15 minutes 15 minutes spent on youtube per person per day SOURCE: website-monitoring.com
  • 17. OVER 4 billion vids streamed per month Source:  http://beerpla.net/2008/08/14/how-to-find-out-the-number-of-videos-on-youtube/
  • 18. youtube is the #2 search engine in the world
  • 19. MUSIC VIDEOS
  • 20.
    • In its prime played 30-40 videos in rotation
    • Top vids got played 30-40 times a week
  • 21. explosion of screens
  • 22. IPHONE SALES SOURCE: APPLE INC.
  • 23. LAPTOP & CELL PHONE SALES
  • 24. PHOTOS Need stat 2.5 BILLION PHOTOS UPLOADED TO FACEBOOK MONTHLY 30 BILLION PHOTOS UPLOADED TO FACEBOOK PER YEAR
  • 25. APPS OVER 3 BILLION APPS!

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