Bblive2pp

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Bblive2pp

  1. 1. COMING TO A SCREEN NEAR YOU <ul><li>How visuals are changing artist marketing and artist development </li></ul>Jeremy Welt SVP New Media Warner Bros Records
  2. 2. FROM ACOUSTIC TO ELECTRIC TO ELECTRIC > <
  3. 3. FROM ANALOG TO DIGITAL TO DIGITAL > <
  4. 4. FROM AUDIO TO VIDEO TO VIDEO = >
  5. 5. just listen!
  6. 6. there is something to see!
  7. 7. music video
  8. 8. music video
  9. 9. portability
  10. 10. visuals go portable
  11. 12. screens everywhere
  12. 13. creators
  13. 14. stats:
  14. 15. stats Streaming Music
  15. 16. YOUTUBE STATS 2 billion views a day! 24 hours of video uploaded every 15 minutes 15 minutes spent on youtube per person per day SOURCE: website-monitoring.com
  16. 17. OVER 4 billion vids streamed per month Source:  http://beerpla.net/2008/08/14/how-to-find-out-the-number-of-videos-on-youtube/
  17. 18. youtube is the #2 search engine in the world
  18. 19. MUSIC VIDEOS
  19. 20. MTV <ul><li>In its prime played 30-40 videos in rotation </li></ul><ul><li>Top vids got played 30-40 times a week </li></ul>
  20. 21. explosion of screens
  21. 22. IPHONE SALES SOURCE: APPLE INC. Fiscal Year Q1 Q2 Q3 Q4 Total sold 2007 270,000 1,119,000 1,389,000 2008 2,315,000 1,703,000 717,000 6,890,000 11,625,000 2009 4,363,000 3,793,000 5,208,000 7,367,000 20,731,000 2010 8,737,000 8,752,000 17,489,000 Fiscal Year Q1 Q2 Q3 Q4 51,234,000
  22. 23. LAPTOP & CELL PHONE SALES
  23. 24. PHOTOS Need stat 2.5 BILLION PHOTOS UPLOADED TO FACEBOOK MONTHLY 30 BILLION PHOTOS UPLOADED TO FACEBOOK PER YEAR
  24. 25. APPS OVER 3 BILLION APPS!

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