Public Transit Data, APIs and City Governments<br />Julie Blitzer | SXSW Interactive 2011<br />
Who am I and why do I care about this stuff? <br />Life-long New Yorker & subway rider<br />Design geek<br />UX Designer t...
Service Design<br />Designing an entire service or experience, not individual components. <br />What do we think of as suc...
What is part of the transit experience?<br />-otto_yamamoto on Flickr<br />-benyankee on Flickr<br />
What is the actual transit experience? How does it make us feel?<br />
Rewind 10 – 15 years…<br />--yourdon on Flickr<br />
How did we use transit  before smartphones and mobile connectivity? <br />Pick up the phone, make plans in advance.<br />P...
And now?<br />--yourdon on Flickr<br />
Should we design to improve the efficiency in current interactions with the transit system or to change behaviors of inter...
Sometimes trying to change behavior doesn’t work…<br />Read the full poem at:<br />http://cityroom.blogs.nytimes.com/2010/...
Sylvia Harris: Design Activism & Participatory Design<br />"There's a relationship between graphic design, activism and ge...
Sylvia Harris: Design Activism & Participatory Design<br />
Sylvia Harris: Models of Design Engagement<br />Crowd sourcing: Government asks citizens for ideas<br />Virtual pitching: ...
Thanks!<br />http://advomatic.com/julie<br />blitzer@advomatic.com<br />Twitter: @zhuli<br />--mwicharyon Flickr<br />
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Public Transit Data, APIs and City Governments

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  • Common example: apple, but let’s think bigger. What about a conference? There are so many parts of the conference experience from signing up, to arrival, to organization, etc.
  • Maps, websites, signs on platforms, signs in cars….
  • What can we do with smartphones?Maps- music-wayfindingAnd soon: connectivity in the subwayBonus points if you recognize what station this is!
  • February to March 2010. New product is so outside of normal behavior, nobody adopts it! Such a failure that the NYT actually wrote a poem in response…Weeels – Alex Pasternak, NYC Big Apps 2.0
  • Public art – Greene St. between prince &amp; spring, Francoise Schein
  • Public Transit Data, APIs and City Governments

    1. 1. Public Transit Data, APIs and City Governments<br />Julie Blitzer | SXSW Interactive 2011<br />
    2. 2. Who am I and why do I care about this stuff? <br />Life-long New Yorker & subway rider<br />Design geek<br />UX Designer to Non-profits, government & good cause projects by day<br />Former political staffer, still a policy wonk<br />
    3. 3. Service Design<br />Designing an entire service or experience, not individual components. <br />What do we think of as successful service design?<br />
    4. 4. What is part of the transit experience?<br />-otto_yamamoto on Flickr<br />-benyankee on Flickr<br />
    5. 5. What is the actual transit experience? How does it make us feel?<br />
    6. 6. Rewind 10 – 15 years…<br />--yourdon on Flickr<br />
    7. 7. How did we use transit before smartphones and mobile connectivity? <br />Pick up the phone, make plans in advance.<br />Pull out a paper map to figure out the closest subway stop and plan your trip.<br />Check the local news on TV for delays.<br />Making new plans or changing your plans means revisiting the paper map.<br />Running late? Can’t let your friends know!<br />
    8. 8. And now?<br />--yourdon on Flickr<br />
    9. 9. Should we design to improve the efficiency in current interactions with the transit system or to change behaviors of interaction entirely? <br />
    10. 10. Sometimes trying to change behavior doesn’t work…<br />Read the full poem at:<br />http://cityroom.blogs.nytimes.com/2010/03/03/cab-share-rollout-lacks-cabs-and-sharers/<br />
    11. 11. Sylvia Harris: Design Activism & Participatory Design<br />"There's a relationship between graphic design, activism and getting things done in the community”<br />-- Sylvia Harris at NYC UPA’s World Usability Day Event, November 2010<br />
    12. 12. Sylvia Harris: Design Activism & Participatory Design<br />
    13. 13. Sylvia Harris: Models of Design Engagement<br />Crowd sourcing: Government asks citizens for ideas<br />Virtual pitching: Citizen publishes ides, hope someone inGovernment sees it<br />Crowd sourced virtual pitching: organization solicits ideas, shows best ideas to government agency<br />
    14. 14. Thanks!<br />http://advomatic.com/julie<br />blitzer@advomatic.com<br />Twitter: @zhuli<br />--mwicharyon Flickr<br />
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