Common example: apple, but let’s think bigger. What about a conference? There are so many parts of the conference experience from signing up, to arrival, to organization, etc.
Maps, websites, signs on platforms, signs in cars….
What can we do with smartphones?Maps- music-wayfindingAnd soon: connectivity in the subwayBonus points if you recognize what station this is!
February to March 2010. New product is so outside of normal behavior, nobody adopts it! Such a failure that the NYT actually wrote a poem in response…Weeels – Alex Pasternak, NYC Big Apps 2.0
Public art – Greene St. between prince & spring, Francoise Schein
Public Transit Data, APIs and City Governments<br />Julie Blitzer | SXSW Interactive 2011<br />
Who am I and why do I care about this stuff? <br />Life-long New Yorker & subway rider<br />Design geek<br />UX Designer to Non-profits, government & good cause projects by day<br />Former political staffer, still a policy wonk<br />
Service Design<br />Designing an entire service or experience, not individual components. <br />What do we think of as successful service design?<br />
What is part of the transit experience?<br />-otto_yamamoto on Flickr<br />-benyankee on Flickr<br />
What is the actual transit experience? How does it make us feel?<br />
Rewind 10 – 15 years…<br />--yourdon on Flickr<br />
How did we use transit before smartphones and mobile connectivity? <br />Pick up the phone, make plans in advance.<br />Pull out a paper map to figure out the closest subway stop and plan your trip.<br />Check the local news on TV for delays.<br />Making new plans or changing your plans means revisiting the paper map.<br />Running late? Can’t let your friends know!<br />
And now?<br />--yourdon on Flickr<br />
Should we design to improve the efficiency in current interactions with the transit system or to change behaviors of interaction entirely? <br />
Sometimes trying to change behavior doesn’t work…<br />Read the full poem at:<br />http://cityroom.blogs.nytimes.com/2010/03/03/cab-share-rollout-lacks-cabs-and-sharers/<br />
Sylvia Harris: Design Activism & Participatory Design<br />"There's a relationship between graphic design, activism and getting things done in the community”<br />-- Sylvia Harris at NYC UPA’s World Usability Day Event, November 2010<br />