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Triangle Bike Share - Pitch Presentation

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15 minute pitch slide deck

15 minute pitch slide deck

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  • 1. The Triangle, NC’s premier bike share system operator. We consult, design, install andoperate fourth-generation bike share systems. Presented by Josh Bielick (954)552 4965 jBielick@gmail.com © 2012 Triangle Bike Share
  • 2. PROBLEM Overburdened   infrastructure   Detriment  to   Rising  cost  of  environment  by   gasoline  exis7ng  op7ons   Growing  urban   popula7on  –   growing  transit   use   © 2012 Triangle Bike Share
  • 3. SOLUTIONPublic Bike Share Transporta)on   Health   Environmental   Social  &   Educa)onal   Benefits:   Economic   © 2012 Triangle Bike Share
  • 4. MORE SYSTEMS WORLDWIDECITY   D.C.  /   Denver  B-­‐ Boston   NY  City   Chicago   Arlington   Cycle   Hubway  Year  installed   2008   2009   2010   2012   2012  Size   150/1,300   60/600   60/600   600/10,000   300/3000  Operator   Alta  Bicycle   Denver  Bike   Alta  Bicycle   Alta  Bicycle   Alta  Bicycle   Share   Share   Share   Share   Share/  B-­‐ cycle   © 2012 Triangle Bike Share
  • 5. PRODUCT: PUBLIC BIKE SHARE SYSTEM © 2012 Triangle Bike Share
  • 6. GPS   Central  Call  Center  /   Opera7ons  Center  RFID   Wireless   GPRS/HSPA   © 2012 Triangle Bike Share
  • 7. HOW IT WORKS © 2012 Triangle Bike Share
  • 8. MARKET • Raleigh’s  demographics  reflect  favorably   Urban  Popula7on  Density   • Triangle  urban  residen7al  pop  growing  Non-­‐ins7tu7onalized  Group   • 7  universi7es  in  or  near  downtown   Quarter  Pop.  Density   • NCSU  Bicycle  Plan     • RTP,  Hospitals,  Universi7es  all  nearby   Job  Density   • Vibrant  downtowns  in  Triangle   Tourist/Trip  Abractors   • Sports,  events,  fes7vals,  arts   Regional  Transit  system   • Increasing  number  of  bike  facili7es,  maps,  routes,  connec7ons   plans  Healthy  corporate  and  non-­‐ • Many  poten7al  program  partners  and  sponsors   profit  community   • BCBS,  YMCA,  hospitals,  Universi7es   © 2012 Triangle Bike Share
  • 9. PROVISIONAL MODEL Source  of  Funds:  •  Membership and usage fees•  Sponsorships (system naming, station naming)•  Capital contributions•  Street furniture/advertising? © 2012 Triangle Bike Share
  • 10. TEAM Management   Director   Josh  Bielick   Opera7ons  Director   Seeking   Genera7on  manager   Seeking  Urban/City  Planner  —  GIS  Wizard   Seeking   © 2012 Triangle Bike Share
  • 11. MILESTONES•  Initial research and data collection for feasibility study•  Business plan written•  BCBS NC entrant•  entrant © 2012 Triangle Bike Share
  • 12. FINANCES•  Membership sales projections – FY01 : 13,066 memberships sold •  $352,000 membership and usage revenue•  Expenses – ~$2,239 per bike per year •  FY01 –  Operations exp: $569,000 – G&A : $326,568•  FY 01 NET Loss: $543,696 © 2012 Triangle Bike Share
  • 13. CORPORATE SPONSORSHIP OPPORTUNITY•  System Naming Rights•  Reaching objectives in the interest of both parties•  Furthering mission and impact of both organizations•  Innovative, social & economic impact•  High exposure SYSTEM SPONSORSHIP STARTUP NEED :: $500,000 ANNUAL SPONSORSHIP OPERATIONAL NEED :: $287,000 © 2012 Triangle Bike Share
  • 14. REVOLUTIONIZING URBAN MOBILITY•  Charlotte is now beginning a pilot program and feasibility study.•  Bike share is coming to the triangle and we can make a lasting, significant impact on urban communities, transportation in the US, and fostering healthy lifestyles © 2012 Triangle Bike Share
  • 15. This slide intentionally left blank © 2012 Triangle Bike Share
  • 16. CITY PROFILES Popula)on  Densi)es    30,000.00      25,000.00    Pop  /  mi^2    20,000.00      15,000.00      10,000.00      5,000.00      -­‐         %  Popula)on  enrolled  as  students  40.00%  35.00%  30.00%  25.00%  20.00%  15.00%  10.00%   5.00%   0.00%   © 2012 Triangle Bike Share
  • 17. CITY PROFILES, CONT. Employed:  Cycling  Commu)ng  Rate   6.00%   5.00%   4.00%   3.00%   2.00%   1.00%   0.00%   Employed:  Public  Transit  Ridership  60.00%  50.00%  40.00%  30.00%  20.00%  10.00%   0.00%   © 2012 Triangle Bike Share
  • 18. STARTUP SYSTEM COSTS•  40 Stations, 400 bicycles•  $38-50,000 per station•  $4,500 station installation•  Total: ~$1.48M © 2012 Triangle Bike Share
  • 19. TARGET MARKET © 2012 Triangle Bike Share
  • 20. MEMBERSHIP TYPES AND SALES PROJECTIONSMembership  Type   Price   FY01  Projected  Volume   FY02  Projected  Volume   Point  24-­‐hour  Temporary   $6   11,266   18,958  7-­‐day   $20   40   275  30-­‐day   $30   75   155  Annual   $80   1685   1,800   © 2012 Triangle Bike Share
  • 21. © 2012 Triangle Bike Share
  • 22. SOURCES•  American Community Survey Data 2010•  Bike Share – History, Impact and Prosivions –Paul DeMaio•  http://plancharlotte.org/story/charlotte-bike-sharing-dnc-uptown-downtown•  Denver Bike Share 2010 Annual Report•  CommuterPageBlog.com, Paul DeMaio•  http://www.commuterpageblog.com/2012/02/capital-bikeshare-striving-to-become-financially-self- sufficient.html•  IBISWorld.com Public Transportation Industry Report, June 2011•  Transportation Research Part A – Bicycling renaissance in North America?•  US Census Bureau•  Capital Area Bus Transit Development Plan, Technical Memorandum #2, (2011)•  http://www.apta.com/mediacenter/pressreleases/2012/Pages/120312_2011Ridership.aspx•  Seattle Feasibility Study•  Department of Urban Design and Planning, University of Washington•  CityData.com•  SimplyMap.com•  Raleigh Bicycle Transportation Plan 2009•  Minneapolis NiceRide Subscriber Survey 2010•  Bike Sharing for the Triangle Region March 2, 2012 – Alta Planning and Design (Alta Bicycle Share)•  SmartBike DC Survey Results•  Case for Bike Share: Opportunities in NYC•  http://technicallyphilly.com/2011/02/21/cityrydes-bike-sharing-software-close-to-being-awarded-carbon- credit-certification•  Philadelphia Bikeshare Concept Feasibility study (2010)•  http://dcist.com/2012/03/national_mall_capital_bikeshare_sta.php•  Capital Bike Share “How Jurisdictions Can Join Capital Bikeshare” © 2012 Triangle Bike Share