Transcript of "How effective is the combination of your main product and ancillary texts? "
Question 2 – How effective is the combination of your main product and ancillary texts?
The title of our documentary is called ‘Take Out’. This title was used to connote takeaways, and how the general public ‘take out’ instead of home cooking, this emphasises the theme. The title is the most important aspect of all 3 products, due to it being the main link between them. It allows our viewers to know exactly what the documentary is, may they see it through the print or the radio advert.
The same slogan was used in both promotional texts - ‘Food for Thought’, it resembles our main product because our documentary is based on convenient food. This slogan was only used for our ancillary texts, as it represents the main product ‘Take Out’.
We thought of the idea by relating it to the theme of the documentary; due to it being based on food and takeaways.
In the radio advert, a group of mixed gendered students are shouting ‘food for though’ aiming it to our target audience.
The same voiceover was used in our main product and in our radio advert. This was important as it resembles the two products together. This allows the viewers to understand the concept of the documentary as they are already aware of some issues and topics which will be discussed. The voice we had recorded was of a young male teacher, which had a strong British accent which would allow a wider population to gain interest within the documentary as it would appeal to more than one set of viewers. He had a consistent tone of speech, until he’d raise an awareness of a specific fact about takeaways.
This person was our voiceover. We conducted this in our College Radio room. During the time of doing our voiceover, the audio was captured for both our Documentary and Radio Advertisement.
We have used the same song for both our main product and radio advert. We have the song ‘Take me out’ adjusted to be the music beds of both products. Once again, it is consistently playing throughout the radio advertisement, however it is scarcely heard.
We have used voxpops and interviews within the radio advert. This allows the viewers to get an insight of the documentary. Our documentary does not give every information out, which is discussed within the product. However, this is a good point as it keeps the audience keen and wanting to know more. With the use of the voxpops and general people’s views on the topic, it makes the viewers more interested due to the voice of the general public and allows them to relate towards the interviewee’s opinions.
All 3 products have a comparable link between them; The newspaper advert consists of a pizza have eaten; The radio advert tells people’s views on takeaways; The documentary itself is based on takeaways. Meaning, they are all relevant and linked together.
It indicates in both promotional texts, that Takeout is going to be broadcasted on Channel4. In the print logo it has the number 4 logo representing were it is going to be broadcasted. We chosen this channel from audience’s feedback, when asking them what their favourite channel is our of the 5 terrestrial channels? Majority chosen Channel4. The audience also preferred the watching television between 8-9pm. Therefore to please our target audience, we broadcasted Takeout at 8pm.
The image is relevant in both our main documentary and our print advert. The use of a pizza half eaten is used for the print advert. This represents one of the most popular takeaway food products. The opening title of our main documentary shows a group of people eating a pizza, this is how the two are linked. The graphics used are very simple; red font is used for the print advert, this includes the logo, title, day and time of schedule and the slogan. Alternatively, the opening title uses green for the documentary name Take Out.
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