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Comprehensive social media strategy by john bell

by Social Media Marketer at Ogilvy on Oct 11, 2010

  • 3,299 views

We spend millions defining and communicating the brand via marketing and communications channels. We need to take a fresh look at how the brand can behave in ...

We spend millions defining and communicating the brand via marketing and communications channels. We need to take a fresh look at how the brand can behave in

social media. A crisp definition of our social brand will guide us from mere tactics to more impactful strategy. It will focus the efforts around best

practices from ethics to results and help our brands reap the benefits of social media faster and with a more enduring effect.

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Comprehensive social media strategy by john bell Comprehensive social media strategy by john bell Document Transcript