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Marketing in the Connected Economy
Marketing in the Connected Economy
Marketing in the Connected Economy
Marketing in the Connected Economy
Marketing in the Connected Economy
Marketing in the Connected Economy
Marketing in the Connected Economy
Marketing in the Connected Economy
Marketing in the Connected Economy
Marketing in the Connected Economy
Marketing in the Connected Economy
Marketing in the Connected Economy
Marketing in the Connected Economy
Marketing in the Connected Economy
Marketing in the Connected Economy
Marketing in the Connected Economy
Marketing in the Connected Economy
Marketing in the Connected Economy
Marketing in the Connected Economy
Marketing in the Connected Economy
Marketing in the Connected Economy
Marketing in the Connected Economy
Marketing in the Connected Economy
Marketing in the Connected Economy
Marketing in the Connected Economy
Marketing in the Connected Economy
Marketing in the Connected Economy
Marketing in the Connected Economy
Marketing in the Connected Economy
Marketing in the Connected Economy
Marketing in the Connected Economy
Marketing in the Connected Economy
Marketing in the Connected Economy
Marketing in the Connected Economy
Marketing in the Connected Economy
Marketing in the Connected Economy
Marketing in the Connected Economy
Marketing in the Connected Economy
Marketing in the Connected Economy
Marketing in the Connected Economy
Marketing in the Connected Economy
Marketing in the Connected Economy
Marketing in the Connected Economy
Marketing in the Connected Economy
Marketing in the Connected Economy
Marketing in the Connected Economy
Marketing in the Connected Economy
Marketing in the Connected Economy
Marketing in the Connected Economy
Marketing in the Connected Economy
Marketing in the Connected Economy
Marketing in the Connected Economy
Marketing in the Connected Economy
Marketing in the Connected Economy
Marketing in the Connected Economy
Marketing in the Connected Economy
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Marketing in the Connected Economy

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Marketing in the Connected Economy

Marketing in the Connected Economy

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  • 1. http://jbdcolley.com© John colley 2013
  • 2. http://jbdcolley.comI Want to Tell You aStory...“Why Do We Have AWebsite?”© John colley 2013
  • 3. http://jbdcolley.comCommunicatingwithYourCustomers© John colley 2013
  • 4. The Six Minute StrategistBusiness Strategy, Frameworks for Growth© John colley 2013http://jbdcolley.comHow NOT To Be TheNext Comet:Marketing In TheConnected EconomyApril 2013
  • 5. http://jbdcolley.comJohn ColleyThe Six Minute StrategistOne TopicSix PointsSix Minutes© John colley 2013
  • 6. One Topic246531© John colley 2012http://jbdcolley.comLess ThanSix Minutes
  • 7. http://jbdcolley.com4 Questions?Buy Online?Search OnlineVisit Comet?Searched at Comet,Bought Online?© John colley 2013
  • 8. http://jbdcolley.comToday every business is inthe publishing business© John colley 2013
  • 9. http://jbdcolley.comToday the Question isNo Longer:“Do We Do OnlineMarketing?”© John colley 2013
  • 10. http://jbdcolley.comToday the Question is:“How Do We Do OnlineMarketing?”© John colley 2013
  • 11. http://jbdcolley.comOutbound MarketingvsInbound Marketing© John colley 2013
  • 12. http://jbdcolley.comWhere do you Start?© John colley 2013
  • 13. ConnectedMarketingFunnelContentIntegrationOfferingsLandscapeCustomers© John colley 2012http://jbdcolley.com
  • 14. http://jbdcolley.comCustomers© John colley 2013
  • 15. http://jbdcolley.comKnow Your Customer© John colley 2013
  • 16. CustomerInteractionHow do theyFindYou?How can youConnectHow can youTransact?How can youEngage?What do theyWant?Who arethey?© John colley 2012http://jbdcolley.com
  • 17. http://jbdcolley.comFunnel© John colley 2013
  • 18. http://jbdcolley.comUnderstandYourFunnel© John colley 2013
  • 19. The SocialMediaFunnelKnow MeTrust MeEvangeliseMePay MeLike MeFind Me© John colley 2012http://jbdcolley.com
  • 20. http://jbdcolley.comSo,Where DO you Start?© John colley 2013
  • 21. http://jbdcolley.comLandscape© John colley 2013
  • 22. http://jbdcolley.comFind Me?Understand theSocial MediaLandscape© John colley 2013
  • 23. Social MediaLandscapeTwitterYouTubePinterestLinkedinGoogle +Facebook© John colley 2012http://jbdcolley.com
  • 24. http://jbdcolley.comNeed to Know Your CustomersNeed to be Where yourCustomers areNeed know Wants/Needs© John colley 2013
  • 25. http://jbdcolley.comContent© John colley 2013
  • 26. http://jbdcolley.com5 Ps of MarketingProductPricePlacePromotionPackaging© John colley 2013
  • 27. http://jbdcolley.com5 Cs of InBound MarketingContentCreationCurationConsumptionCommunity© John colley 2013
  • 28. http://jbdcolley.comKnow MeLike MeTrust MeIts All about Content!© John colley 2013
  • 29. http://jbdcolley.comCreate content with twoobjectives:1.build trust2.educate© John colley 2013
  • 30. ContentAudioImagesFAQsEmailVideoWritten© John colley 2012http://jbdcolley.com
  • 31. http://jbdcolley.comTake a topic,Structure your commentsWrite a blogRecord a PodcastCreate a slide deckRecord a screencastCreate videos© John colley 2013
  • 32. http://jbdcolley.comGroup blog posts together,Create an ebookGroup videos together,Create a courseSend a newsletterVideos create a YouTube channelAudio on iTunes create a programmeIntegrate Contenton your own Website© John colley 2013
  • 33. http://jbdcolley.comOfferings© John colley 2013
  • 34. http://jbdcolley.comKey Topics?What is important to yourCustomerswhat do they want to know?Six Points of Contact = Sale© John colley 2013
  • 35. OfferingsFree Trial Offering= Like MeCore Offerings= Pay MeAdd-Ons= UpSell Pay MeMembers OnlyOfferings = ExtendPay MeSign Up Offering= Trust MeStarter Offering= Know me© John colley 2012http://jbdcolley.com
  • 36. http://jbdcolley.comSo, Where DO you Start?© John colley 2013
  • 37. http://jbdcolley.comIntegration© John colley 2013
  • 38. http://jbdcolley.comImplementing an IntegratedSocial Media StrategyBringing it all together...© John colley 2013
  • 39. http://jbdcolley.comCustomersFunnelLandscapeContentOfferingsIntegration© John colley 2013
  • 40. http://jbdcolley.comHub and SpokeHub = your websiteFirst objectivecapture email addressWho?Permission marketingEmail = Outbound marketing toolSocial Media = in bound marketing© John colley 2013
  • 41. FunnelLevel 1Find MeInteractionStrategyVisitYourWebsiteSign UpConsumeContentInviteContactsSocial MediaPresence© John colley 2012http://jbdcolley.com
  • 42. FunnelLevel 2Know MeVideoSign UpStart HerePageCall to ActionNextStepFree GiveawayLandingPage© John colley 2012http://jbdcolley.com
  • 43. FunnelLevel 3Like MeCategoriesand TagsFind MoreContentClear CTAMove thruFunnelSign UpNavigateBlog Posts© John colley 2012http://jbdcolley.com
  • 44. FunnelLevel 4Trust MeCommentsEducateRepurposeContentInformTestimonialsContentBuildsTrust© John colley 2012http://jbdcolley.com
  • 45. FunnelLevel 5Pay MePassiveIncomeMultiple IncomeSourcesCustomerNeedsWantsProductsServicesInformationScalabilityBusinessModel© John colley 2012http://jbdcolley.com
  • 46. http://jbdcolley.comCoursesTutorialsProductsInformationServicesSolutionsOnline & Offline© John colley 2013
  • 47. FunnelLevel 6Evangelise MeRecommendationsSocial ProofReinforceOtherLevelsCredibilityEndorsementsComments© John colley 2012http://jbdcolley.com
  • 48. B2BorB2CWho areyourCustomers?ConnectTransactEngageWhat do theyWant/Need?Find Me?Where?© John colley 2012http://jbdcolley.com
  • 49. http://jbdcolley.comTwo Last Thoughts...© John colley 2013
  • 50. http://jbdcolley.comListenMonitor© John colley 2013
  • 51. ToolsHootsuiteGistTwitterSearchGoogleKeywordToolFacebookGraph(new)GoogleAlerts© John colley 2012http://jbdcolley.com
  • 52. Follow/monitor/listen?YourOwnNameKey BrandsKeywordsCompetitorsYourCompanyThoughtLeaders© John colley 2012http://jbdcolley.com
  • 53. http://jbdcolley.comAnalytics© John colley 2013
  • 54. http://jbdcolley.comKey MetricsGoogle Analyticsunique visitorsPage ViewsBounce rateTime on site© John colley 2013
  • 55. http://jbdcolley.comLearn More?http://jbdcolley.com© John colley 2013
  • 56. http://jbdcolley.comThank You...Any Questions?© John colley 2013

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