The Six Minute Strategist                              Business Strategy, Work Smarter                     Introduction to...
Contents           Part 1 - Introduction           Part 2 - A Social Media Manifesto           Part 3 - Landscape         ...
Part 1                     INTRODUCTION                                http://jbdcolley.com© John colley 2012
4 Questions                                   http://jbdcolley.com© John colley 2012
Who are your Audience?                                        http://jbdcolley.com© John colley 2012
Where are they                     on Social Media?                                        http://jbdcolley.com© John coll...
Part 2                     A SOCIAL MEDIA                       MANIFESTO                                  http://jbdcolle...
What is social Media?                            Social                           Inbound                            Onlin...
How does              Social            Media work?                          http://jbdcolley.com© John colley 2012
Find Me          Know Me                     Evangelise         Socialisation         Like Me                        Me   ...
But...You need to map this process          to your network....                     How good are your                     ...
Absentee           Spectator                                            Quality of                     Evangelist         ...
6 PS                     THE OLD LANGUAGE OF                          MARKETING                                      http:...
PRODUCT                          PRICE                                    G H                           O U               ...
THE NEW LANGUAGE                       OF                    MARKETING                             http://jbdcolley.com© J...
CONNECT                        ENGAGE                      ADD VALUE                         SHARE                     ENC...
This is all                      Content                       Driven                                   http://jbdcolley.c...
CONTENT                       TEXT                       AUDIO                       VIDEO                      IMAGES    ...
CONTENT                         OWNED                         EARNED                          PAID                     Sha...
COMMUNITY                        WHO?                       WHAT?                       WHERE?                        HOW?...
ACCESS ANYWHERE                          desktop                           laptop                          tablets        ...
150?                            http://jbdcolley.com© John colley 2012
“THE COGNITIVE LIMIT                     TO THE NUMBER PEOPLE                      WITH WHOM ONE CAN                     M...
http://jbdcolley.com© John colley 2012
COMMUNITY                         FANS                         LIKES                      FOLLOWERS                     CO...
Who is in                       Your                      Tribe?                                 http://jbdcolley.com© Joh...
SOCIAL MEDIA                      MANIFESTO                                http://jbdcolley.com© John colley 2012
DON’T SELL                       SHARE                     ADD VALUE                             http://jbdcolley.com© Joh...
Part 3                     LANDSCAPE                                 http://jbdcolley.com© John colley 2012
The Marketing Ecosystem                                                                                                   ...
Experiential                           Print                                                                       Audio/V...
The Online Ecosystem consists of...                                        eCommerce                                 Searc...
Lets look at this                      another way...                                    http://jbdcolley.com© John colley...
Lets look at these in more detail...                     Expressing               Networking                              ...
Publication           Discussion                              Expressing                                                  ...
Expression                     Content Creation                        Discussion                     WordPress Blog      ...
Networking                            B2B                           Mobile                          Linkedin              ...
Sharing                       Content                      YouTube                        iTunes                     Slide...
Social Platforms                         Facebook                         Google+                                        h...
What?                          Why?                          Who?                     Characteristics?                    ...
Lets Reorganise this to make                    it more useful...                                     http://jbdcolley.com...
FACEBOOK                                                                 LINKEDIN                      GOOGLE+     PLATFOR...
HUB AND                      SPOKE                               http://jbdcolley.com© John colley 2012
Part 4                     STRATEGY                                http://jbdcolley.com© John colley 2012
Website                         Control                          Blog                        Email List                   ...
Website                     Funnel Strategy                        Comments                     Calls to Action           ...
Content Creation                          Repurpose                          EverGreen                            Stories ...
Text Strategy           1.Blog Post           2.Share on Linkedin, Facebook, Twitter,           Google+           3.Embed ...
Audio Strategy             1.Record a Podcast, publish on iTunes             2.Share on Linkedin, Facebook, Twitter,      ...
Video Strategy             1.Record a Video, publish on YouTube             2.Take the Audio track, publish on iTunes     ...
Image Strategy             1.Have a photo Gallery on your Website             2.Publish images in blog posts             3...
Search Engine Optimisation                   Authority & Relevence                         Keywords                      O...
Part 5                     RCS Case Study                                  http://jbdcolley.com© John colley 2012
RCS Message?                         Unique?                      Interesting?                        Engaging?           ...
Buyer Persona                     Identify your Customer                            Celebrity                        Busin...
problems?                      High staff turnover                         Key defections                        Low staff...
Message to Partners                     Benefits of Service                         Personnel                     New Team...
“Fanatical about Talent”                          Short Message                         Own the Words                     ...
Build the Network                        who do you Know                      Partner Testimonials                        ...
Social Proof                     Lists of Partners                         Blog Roll                        Banner Ads    ...
Content Creation                           eBook                        Objectives                         Benefits       ...
Influencer Strategy                            Identify                             Engage                            Recr...
Part 6                     Tools                              http://jbdcolley.com© John colley 2012
Email List                     aweber/mailchimp                         analytics                          control        ...
Google Analytics                         Google Alerts                            A/B Test                     Google Webm...
Syndication                      Automation                       Hootsuite                         iPadio                ...
Mobile Application                          Bespoke                           Costs                           Design      ...
Blog = Wordpress                    Images = iPhone                 Video = iPhone, iMovie                Podcast = Samson...
Learn More                  Listen to Podcasts                 6MS 2013 Calendar            http://jbdcolley.com/calendar ...
If in Doubt                          Google it                     Search on YouTube                                     h...
Part 7                     Tips and Tricks                                   http://jbdcolley.com© John colley 2012
Website/Blog                      Repurpose Content                      Blog Post Schedule                        Free Gi...
Twitter                 Auto DM for New Follower                     Auto RT for Sites                  Schedule Old Blog ...
LinkedIn                     Select your Groups                      Groups Messaging                       Group Sharing ...
YouTube                            Tagging                           Transcript                     Lead Brite Embed Tool ...
Policies and                      Guidelines                  Take Legal Advice            Speak to other Organisations   ...
Thank You...                     Questions?                               http://jbdcolley.com© John colley 2012
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Introduction to social media course

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This is the slide deck to my Six Part Social Media Course which you can find in full - with audio - at http://jbdcolley.com/social media. Claim your Free Six Minute Strategist Six Minute Audit at http://jbdcolley.com

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Introduction to social media course

  1. 1. The Six Minute Strategist Business Strategy, Work Smarter Introduction to Social Media Presentation to The Recovery Career Service http://jbdcolley.com© John colley 2012
  2. 2. Contents Part 1 - Introduction Part 2 - A Social Media Manifesto Part 3 - Landscape Part 4 - Strategy Part 5 - RCS’s Objectives Part 6 - Tools Part 7 - Tips and Tricks http://jbdcolley.com© John colley 2012
  3. 3. Part 1 INTRODUCTION http://jbdcolley.com© John colley 2012
  4. 4. 4 Questions http://jbdcolley.com© John colley 2012
  5. 5. Who are your Audience? http://jbdcolley.com© John colley 2012
  6. 6. Where are they on Social Media? http://jbdcolley.com© John colley 2012
  7. 7. Part 2 A SOCIAL MEDIA MANIFESTO http://jbdcolley.com© John colley 2012
  8. 8. What is social Media? Social Inbound Online Connected http://jbdcolley.com© John colley 2012
  9. 9. How does Social Media work? http://jbdcolley.com© John colley 2012
  10. 10. Find Me Know Me Evangelise Socialisation Like Me Me Pay Me Trust Me http://jbdcolley.com© John colley 2012
  11. 11. But...You need to map this process to your network.... How good are your relationships? http://jbdcolley.com© John colley 2012
  12. 12. Absentee Spectator Quality of Evangelist Network Pedestrian Patron Activist http://jbdcolley.com© John colley 2012
  13. 13. 6 PS THE OLD LANGUAGE OF MARKETING http://jbdcolley.com© John colley 2012
  14. 14. PRODUCT PRICE G H O U PLACE EN PROMOTION OT PACKAGING N PUBLICITY http://jbdcolley.com© John colley 2012
  15. 15. THE NEW LANGUAGE OF MARKETING http://jbdcolley.com© John colley 2012
  16. 16. CONNECT ENGAGE ADD VALUE SHARE ENCOURAGE REFER http://jbdcolley.com© John colley 2012
  17. 17. This is all Content Driven http://jbdcolley.com© John colley 2012
  18. 18. CONTENT TEXT AUDIO VIDEO IMAGES http://jbdcolley.com© John colley 2012
  19. 19. CONTENT OWNED EARNED PAID Shared = Social http://jbdcolley.com© John colley 2012
  20. 20. COMMUNITY WHO? WHAT? WHERE? HOW? WHEN? http://jbdcolley.com© John colley 2012
  21. 21. ACCESS ANYWHERE desktop laptop tablets smart phones TV http://jbdcolley.com© John colley 2012
  22. 22. 150? http://jbdcolley.com© John colley 2012
  23. 23. “THE COGNITIVE LIMIT TO THE NUMBER PEOPLE WITH WHOM ONE CAN MAINTAIN STABLE SOCIAL RELATIONSHIPS” http://jbdcolley.com© John colley 2012
  24. 24. http://jbdcolley.com© John colley 2012
  25. 25. COMMUNITY FANS LIKES FOLLOWERS CONNECTIONS FRIENDS http://jbdcolley.com© John colley 2012
  26. 26. Who is in Your Tribe? http://jbdcolley.com© John colley 2012
  27. 27. SOCIAL MEDIA MANIFESTO http://jbdcolley.com© John colley 2012
  28. 28. DON’T SELL SHARE ADD VALUE http://jbdcolley.com© John colley 2012
  29. 29. Part 3 LANDSCAPE http://jbdcolley.com© John colley 2012
  30. 30. The Marketing Ecosystem http://jbdcolley.com© John colley 2012 http://www.mullen.com/wp-content/uploads/2009/06/Mullen_Marketing_Ecosystem.pdf
  31. 31. Experiential Print Audio/Visual In summary...this means... Public Relations Out of Home ONLINE Direct Location Marketing Mobile Based http://jbdcolley.com© John colley 2012 http://www.mullen.com/wp-content/uploads/2009/06/Mullen_Marketing_Ecosystem.pdf
  32. 32. The Online Ecosystem consists of... eCommerce Search Gaming Podcasts OnLine Advertising Video Blogs Casting Email Websites Social Networking http://jbdcolley.com© John colley 2012
  33. 33. Lets look at this another way... http://jbdcolley.com© John colley 2012
  34. 34. Lets look at these in more detail... Expressing Networking Social Platforms Sharing Gaming http://jbdcolley.com© John colley 2012
  35. 35. Publication Discussion Expressing Search Niche Networking B2B Mobile Tools Aggregation Social SOCIAL PLATFORMS Platforms Social Casual Content Games Games Sharing Gaming Casual Product Place MOG MMORPG MMO http://jbdcolley.com© John colley 2012
  36. 36. Expression Content Creation Discussion WordPress Blog Twitter http://jbdcolley.com© John colley 2012
  37. 37. Networking B2B Mobile Linkedin Mobile Application http://jbdcolley.com© John colley 2012
  38. 38. Sharing Content YouTube iTunes Slideshare Pinterest http://jbdcolley.com© John colley 2012
  39. 39. Social Platforms Facebook Google+ http://jbdcolley.com© John colley 2012
  40. 40. What? Why? Who? Characteristics? How? Action? http://jbdcolley.com© John colley 2012
  41. 41. Lets Reorganise this to make it more useful... http://jbdcolley.com© John colley 2012
  42. 42. FACEBOOK LINKEDIN GOOGLE+ PLATFORMS NETWORKING TWITTER PINTEREST IMAGES WEBSITE VIDEO YOUTUBE SLIDESHARE AUDIO BLOG ITUNES http://jbdcolley.com© John colley 2012
  43. 43. HUB AND SPOKE http://jbdcolley.com© John colley 2012
  44. 44. Part 4 STRATEGY http://jbdcolley.com© John colley 2012
  45. 45. Website Control Blog Email List Video and Audio http://jbdcolley.com© John colley 2012
  46. 46. Website Funnel Strategy Comments Calls to Action Free Give Away Links http://jbdcolley.com© John colley 2012
  47. 47. Content Creation Repurpose EverGreen Stories Personal Publishing Strategy http://jbdcolley.com© John colley 2012
  48. 48. Text Strategy 1.Blog Post 2.Share on Linkedin, Facebook, Twitter, Google+ 3.Embed an Image - share on Pinterest 4.Record it in audio - publish on iTunes 5.Make a short Intro Video - publish on YouTube - link back to Blog post 6.Create a slidedeck, publish on Slideshare, share on Linkedin, Facebook, Twitter, Google+, other platforms http://jbdcolley.com© John colley 2012
  49. 49. Audio Strategy 1.Record a Podcast, publish on iTunes 2.Share on Linkedin, Facebook, Twitter, Google+, other platforms 3.Create a blog post about it 4.Embed an Image - share on Pinterest 5.Make a short Intro Video - publish on YouTube - link back to Blog post and iTunes 6.Create a slidedeck, publish on Slideshare, share on Linkedin, Facebook, Twitter, Google+, other platforms http://jbdcolley.com© John colley 2012
  50. 50. Video Strategy 1.Record a Video, publish on YouTube 2.Take the Audio track, publish on iTunes 3.Share on Linkedin, Facebook, Twitter, Google+, other platforms 4.Create a blog post about it 5.Embed an Image - share on Pinterest 6.Make a short Intro Video - publish on YouTube - link back to Blog post and iTunes 7.Create a video page on your website http://jbdcolley.com© John colley 2012
  51. 51. Image Strategy 1.Have a photo Gallery on your Website 2.Publish images in blog posts 3.Share images on Google+, Linkedin, Facebook 4.Invite community to create images 5.Share on Pinterest and Flickr and other platforms http://jbdcolley.com© John colley 2012
  52. 52. Search Engine Optimisation Authority & Relevence Keywords Organic or Paid Page 1 of Google YouTube Content & Links http://jbdcolley.com© John colley 2012
  53. 53. Part 5 RCS Case Study http://jbdcolley.com© John colley 2012
  54. 54. RCS Message? Unique? Interesting? Engaging? Support Inspiration Confidence http://jbdcolley.com© John colley 2012
  55. 55. Buyer Persona Identify your Customer Celebrity Business Owner C suite executive Consultants http://jbdcolley.com© John colley 2012
  56. 56. problems? High staff turnover Key defections Low staff morale High recruitment costs Lack of references for candidates http://jbdcolley.com© John colley 2012
  57. 57. Message to Partners Benefits of Service Personnel New Team Members Training Quality Talent http://jbdcolley.com© John colley 2012
  58. 58. “Fanatical about Talent” Short Message Own the Words http://jbdcolley.com© John colley 2012
  59. 59. Build the Network who do you Know Partner Testimonials Webinars Events Hangouts Email List http://jbdcolley.com© John colley 2012
  60. 60. Social Proof Lists of Partners Blog Roll Banner Ads Likes Shares Comments http://jbdcolley.com© John colley 2012
  61. 61. Content Creation eBook Objectives Benefits Stories Commitment Community http://jbdcolley.com© John colley 2012
  62. 62. Influencer Strategy Identify Engage Recruit Klout/Peer Index http://jbdcolley.com© John colley 2012
  63. 63. Part 6 Tools http://jbdcolley.com© John colley 2012
  64. 64. Email List aweber/mailchimp analytics control auto-responders email addresses http://jbdcolley.com© John colley 2012
  65. 65. Google Analytics Google Alerts A/B Test Google Webmaster Tools http://jbdcolley.com© John colley 2012
  66. 66. Syndication Automation Hootsuite iPadio Social Oomph Tweetdeck http://jbdcolley.com© John colley 2012
  67. 67. Mobile Application Bespoke Costs Design Functionality Apple Touch Icon http://jbdcolley.com© John colley 2012
  68. 68. Blog = Wordpress Images = iPhone Video = iPhone, iMovie Podcast = Samson GoMic, Garage Band, iPadio Presentation = Screenflow, iMovie http://jbdcolley.com© John colley 2012
  69. 69. Learn More Listen to Podcasts 6MS 2013 Calendar http://jbdcolley.com/calendar (its Free, No Sign Ups) http://jbdcolley.com© John colley 2012
  70. 70. If in Doubt Google it Search on YouTube http://jbdcolley.com© John colley 2012
  71. 71. Part 7 Tips and Tricks http://jbdcolley.com© John colley 2012
  72. 72. Website/Blog Repurpose Content Blog Post Schedule Free Give Away Work to build the List PopUps http://jbdcolley.com© John colley 2012
  73. 73. Twitter Auto DM for New Follower Auto RT for Sites Schedule Old Blog Posts Key Influencers - Mobile http://jbdcolley.com© John colley 2012
  74. 74. LinkedIn Select your Groups Groups Messaging Group Sharing Watch Limits Slideshare http://jbdcolley.com© John colley 2012
  75. 75. YouTube Tagging Transcript Lead Brite Embed Tool Keep Short <3 minutes Annotations Calls to Action http://jbdcolley.com© John colley 2012
  76. 76. Policies and Guidelines Take Legal Advice Speak to other Organisations and Companies http://jbdcolley.com© John colley 2012
  77. 77. Thank You... Questions? http://jbdcolley.com© John colley 2012
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