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Presentation for United Way

Presentation for United Way

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Social Media Presentation Transcript

  • 1. Social media and your organization. January 21, 2010 Jan Bernstein Chargin Going Social
  • 2. What is social media?
    • Web 2.0
    • Wikis
    • Social Networks
    • Blogs
    • Microblogs
    • Texting, IM
    • File-sharing
  • 3. How is it different from traditional media?
    • User generated content
    • Two-way communication
    • Casual in tone
    • Surrender control
    • Frequent engagement
    • Viral distribution
    • Anonymity
    • No gatekeeper
  • 4. Popular Social Media apps
    • Text - SMS
    • Networks: MySpace, Facebook
    • Microblog: Twitter
    • Video: Youtube
    • Photos: Flickr, Picasa,Photobucket
    • Marketplace: Craigslist
    • Information: Wikipedia
  • 5. Who is using it?
    • Within 25 mi of Santa Cruz:
    • Facebook MySpace
    • 13-18…… 6,800 6,793 (14+)
    • 19-25……. 18,120 9,524
    • 26-39…….. 12,380 7,695
    • 40-64…….. 12,900 2,565 65+……….. 2,731
  • 6. Who is using it?
    • Organizations: http://www.myspace.com/ppmarmonte
    • Businesses: http://www. myspace .com/1025kdon
    • Schools: http://www.facebook.com/ucsantacruz?ref=search&sid=589488225.1654957800..1
    • Government: http://www.myspace.com/usnavy
  • 7. Setting it up
    • Facebook Page: http://www. facebook .com/search/? q=government &init=quick#/notes/facebook-pages/building-your-presence-on-facebook-with-public-profiles-/54590719821
    • MySpace: http://www. myspace .com/index. cfm ? fuseaction=userTour .home
    • Twitter: http://business.twitter.com/twitter101
    • Youtube: http://www.youtube.com/t/yt_handbook_home
  • 8. Linking the apps
    • Facebook page
    • (http://www. facebook .com/twitter/)
    • Twitter
    • http://twitter.com/goodies/widgets
    • Myspace
    • http: //profileedit . myspace .com/index. cfm ? fuseaction=accountSettings . externalservices
    • Blog Website Email
    Only type it in ONCE!
  • 9. Uses for Social Media
    • Events- MySpace, Facebook, Yelp
    • Alerts - Twitter
    • Photos - Flickr, Picasa
    • Fundraising:
      • MySpace Impact: http://www. myspace . com/aplaceforimpact
      • Facebook Causes: http://www. facebook .com/search/? q=causes &init=quick#/causes? v=info &ref=search
  • 10. Gathering information
    • Questions
    • Feedback
    • Opinions - Surveymonkey.com
    • Observing your audience
  • 11. The online community mirrors the physical community…….
    • Gangs : Youtube, MySpace
    • Drugs: MySpace
    • Alcohol: Youtube
    • “ Sexting”
  • 12. Is it dangerous?
    • Predators
    • Identity theft
    • Hackers
    • Bullying and harassment
    • Reputation damage
  • 13. Safety Tips for Teens (and others)
    • Don’t give out passwords
    • Don’t post or send nude pictures of yourself (even to friends!)
    • UNFRIEND and REPORT cyberbullies
    • Keep phone numbers and addresses private
    • Set profiles to PRIVATE
    • Harrassment online is still harrassment
    • Don’t post anything you wouldn’t want an employer, your teacher, your parents, or the police to see.
  • 14. Safety Resources
    • MTV’s A Thin Line: http:// www. AThinLine .org
    • MySpace: tips for Parents and Educators: http://www. myspace .com/index. cfm ? fuseaction=cms . viewpage &placement=safety_pageparents
    • Wired Safety: http://www. WiredSafety .org
    • Youtube: http://www. google . com/support/youtube/bin/request . py ? contact_type=abuse &hl=en-US
    • ConnectSafely .org
  • 15. Resources for Nonprofits
    • MySpace Best Practices for Nonprofits: http://creative. myspace . com/design/myspace/paypal/MySpace %20Impact%20Best%20Practices.pdf
    • NonProfits on Facebook: http://www. facebook .com/nonprofits?ref=search& sid=589488225 .15464496..1
    • Social Media for Nonprofits: http://www. slideshare .net/group/be-the-media-nonprofit-empowerment-guide
    • Social Media Tutorials for Nonprofits: http://www. casefoundation .org/social-media-tutorials