Social media and your organization. January 21, 2010  Jan Bernstein Chargin  Going Social
What is social media? <ul><li>Web 2.0 </li></ul><ul><li>Wikis </li></ul><ul><li>Social Networks </li></ul><ul><li>Blogs </...
How is it different from traditional media? <ul><li>User generated content </li></ul><ul><li>Two-way communication </li></...
Popular Social Media apps <ul><li>Text - SMS </li></ul><ul><li>Networks: MySpace,  Facebook </li></ul><ul><li>Microblog: T...
Who is using it? <ul><li>Within 25 mi of Santa Cruz: </li></ul><ul><li>Facebook MySpace </li></ul><ul><li>13-18…… 6,800 6,...
Who is using it? <ul><li>Organizations:   http://www.myspace.com/ppmarmonte </li></ul><ul><li>Businesses:   http://www. my...
Setting it up <ul><li>Facebook Page:  http://www. facebook .com/search/? q=government &init=quick#/notes/facebook-pages/bu...
Linking the apps <ul><li>Facebook page </li></ul><ul><li>(http://www. facebook .com/twitter/) </li></ul><ul><li>Twitter </...
Uses for Social Media <ul><li>Events- MySpace, Facebook, Yelp </li></ul><ul><li>Alerts - Twitter </li></ul><ul><li>Photos ...
Gathering information <ul><li>Questions </li></ul><ul><li>Feedback </li></ul><ul><li>Opinions -  Surveymonkey.com </li></u...
The online community mirrors the physical community……. <ul><li>Gangs : Youtube,   MySpace </li></ul><ul><li>Drugs:  MySpac...
Is it dangerous? <ul><li>Predators </li></ul><ul><li>Identity theft </li></ul><ul><li>Hackers </li></ul><ul><li>Bullying a...
Safety Tips for Teens  (and others) <ul><li>Don’t give out passwords </li></ul><ul><li>Don’t post or send nude pictures of...
Safety Resources <ul><li>MTV’s A Thin Line:  http:// www. AThinLine .org </li></ul><ul><li>MySpace: tips for Parents and E...
Resources for Nonprofits <ul><li>MySpace Best Practices for Nonprofits:  http://creative. myspace . com/design/myspace/pay...
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Social Media

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  1. 1. Social media and your organization. January 21, 2010 Jan Bernstein Chargin Going Social
  2. 2. What is social media? <ul><li>Web 2.0 </li></ul><ul><li>Wikis </li></ul><ul><li>Social Networks </li></ul><ul><li>Blogs </li></ul><ul><li>Microblogs </li></ul><ul><li>Texting, IM </li></ul><ul><li>File-sharing </li></ul>
  3. 3. How is it different from traditional media? <ul><li>User generated content </li></ul><ul><li>Two-way communication </li></ul><ul><li>Casual in tone </li></ul><ul><li>Surrender control </li></ul><ul><li>Frequent engagement </li></ul><ul><li>Viral distribution </li></ul><ul><li>Anonymity </li></ul><ul><li>No gatekeeper </li></ul>
  4. 4. Popular Social Media apps <ul><li>Text - SMS </li></ul><ul><li>Networks: MySpace, Facebook </li></ul><ul><li>Microblog: Twitter </li></ul><ul><li>Video: Youtube </li></ul><ul><li>Photos: Flickr, Picasa,Photobucket </li></ul><ul><li>Marketplace: Craigslist </li></ul><ul><li>Information: Wikipedia </li></ul>
  5. 5. Who is using it? <ul><li>Within 25 mi of Santa Cruz: </li></ul><ul><li>Facebook MySpace </li></ul><ul><li>13-18…… 6,800 6,793 (14+) </li></ul><ul><li>19-25……. 18,120 9,524 </li></ul><ul><li>26-39…….. 12,380 7,695 </li></ul><ul><li>40-64…….. 12,900 2,565 65+……….. 2,731 </li></ul>
  6. 6. Who is using it? <ul><li>Organizations: http://www.myspace.com/ppmarmonte </li></ul><ul><li>Businesses: http://www. myspace .com/1025kdon </li></ul><ul><li>Schools: http://www.facebook.com/ucsantacruz?ref=search&sid=589488225.1654957800..1 </li></ul><ul><li>Government: http://www.myspace.com/usnavy </li></ul>
  7. 7. Setting it up <ul><li>Facebook Page: http://www. facebook .com/search/? q=government &init=quick#/notes/facebook-pages/building-your-presence-on-facebook-with-public-profiles-/54590719821 </li></ul><ul><li>MySpace: http://www. myspace .com/index. cfm ? fuseaction=userTour .home </li></ul><ul><li>Twitter: http://business.twitter.com/twitter101 </li></ul><ul><li>Youtube: http://www.youtube.com/t/yt_handbook_home </li></ul>
  8. 8. Linking the apps <ul><li>Facebook page </li></ul><ul><li>(http://www. facebook .com/twitter/) </li></ul><ul><li>Twitter </li></ul><ul><li>http://twitter.com/goodies/widgets </li></ul><ul><li>Myspace </li></ul><ul><li>http: //profileedit . myspace .com/index. cfm ? fuseaction=accountSettings . externalservices </li></ul><ul><li>Blog Website Email </li></ul>Only type it in ONCE!
  9. 9. Uses for Social Media <ul><li>Events- MySpace, Facebook, Yelp </li></ul><ul><li>Alerts - Twitter </li></ul><ul><li>Photos - Flickr, Picasa </li></ul><ul><li>Fundraising: </li></ul><ul><ul><li>MySpace Impact: http://www. myspace . com/aplaceforimpact </li></ul></ul><ul><ul><li>Facebook Causes: http://www. facebook .com/search/? q=causes &init=quick#/causes? v=info &ref=search </li></ul></ul>
  10. 10. Gathering information <ul><li>Questions </li></ul><ul><li>Feedback </li></ul><ul><li>Opinions - Surveymonkey.com </li></ul><ul><li>Observing your audience </li></ul>
  11. 11. The online community mirrors the physical community……. <ul><li>Gangs : Youtube, MySpace </li></ul><ul><li>Drugs: MySpace </li></ul><ul><li>Alcohol: Youtube </li></ul><ul><li>“ Sexting” </li></ul>
  12. 12. Is it dangerous? <ul><li>Predators </li></ul><ul><li>Identity theft </li></ul><ul><li>Hackers </li></ul><ul><li>Bullying and harassment </li></ul><ul><li>Reputation damage </li></ul>
  13. 13. Safety Tips for Teens (and others) <ul><li>Don’t give out passwords </li></ul><ul><li>Don’t post or send nude pictures of yourself (even to friends!) </li></ul><ul><li>UNFRIEND and REPORT cyberbullies </li></ul><ul><li>Keep phone numbers and addresses private </li></ul><ul><li>Set profiles to PRIVATE </li></ul><ul><li>Harrassment online is still harrassment </li></ul><ul><li>Don’t post anything you wouldn’t want an employer, your teacher, your parents, or the police to see. </li></ul>
  14. 14. Safety Resources <ul><li>MTV’s A Thin Line: http:// www. AThinLine .org </li></ul><ul><li>MySpace: tips for Parents and Educators: http://www. myspace .com/index. cfm ? fuseaction=cms . viewpage &placement=safety_pageparents </li></ul><ul><li>Wired Safety: http://www. WiredSafety .org </li></ul><ul><li>Youtube: http://www. google . com/support/youtube/bin/request . py ? contact_type=abuse &hl=en-US </li></ul><ul><li>ConnectSafely .org </li></ul>
  15. 15. Resources for Nonprofits <ul><li>MySpace Best Practices for Nonprofits: http://creative. myspace . com/design/myspace/paypal/MySpace %20Impact%20Best%20Practices.pdf </li></ul><ul><li>NonProfits on Facebook: http://www. facebook .com/nonprofits?ref=search& sid=589488225 .15464496..1 </li></ul><ul><li>Social Media for Nonprofits: http://www. slideshare .net/group/be-the-media-nonprofit-empowerment-guide </li></ul><ul><li>Social Media Tutorials for Nonprofits: http://www. casefoundation .org/social-media-tutorials </li></ul>

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