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Presentation for United Way

Presentation for United Way

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    Social Media Social Media Presentation Transcript

    • Social media and your organization. January 21, 2010 Jan Bernstein Chargin Going Social
    • What is social media?
      • Web 2.0
      • Wikis
      • Social Networks
      • Blogs
      • Microblogs
      • Texting, IM
      • File-sharing
    • How is it different from traditional media?
      • User generated content
      • Two-way communication
      • Casual in tone
      • Surrender control
      • Frequent engagement
      • Viral distribution
      • Anonymity
      • No gatekeeper
    • Popular Social Media apps
      • Text - SMS
      • Networks: MySpace, Facebook
      • Microblog: Twitter
      • Video: Youtube
      • Photos: Flickr, Picasa,Photobucket
      • Marketplace: Craigslist
      • Information: Wikipedia
    • Who is using it?
      • Within 25 mi of Santa Cruz:
      • Facebook MySpace
      • 13-18…… 6,800 6,793 (14+)
      • 19-25……. 18,120 9,524
      • 26-39…….. 12,380 7,695
      • 40-64…….. 12,900 2,565 65+……….. 2,731
    • Who is using it?
      • Organizations: http://www.myspace.com/ppmarmonte
      • Businesses: http://www. myspace .com/1025kdon
      • Schools: http://www.facebook.com/ucsantacruz?ref=search&sid=589488225.1654957800..1
      • Government: http://www.myspace.com/usnavy
    • Setting it up
      • Facebook Page: http://www. facebook .com/search/? q=government &init=quick#/notes/facebook-pages/building-your-presence-on-facebook-with-public-profiles-/54590719821
      • MySpace: http://www. myspace .com/index. cfm ? fuseaction=userTour .home
      • Twitter: http://business.twitter.com/twitter101
      • Youtube: http://www.youtube.com/t/yt_handbook_home
    • Linking the apps
      • Facebook page
      • (http://www. facebook .com/twitter/)
      • Twitter
      • http://twitter.com/goodies/widgets
      • Myspace
      • http: //profileedit . myspace .com/index. cfm ? fuseaction=accountSettings . externalservices
      • Blog Website Email
      Only type it in ONCE!
    • Uses for Social Media
      • Events- MySpace, Facebook, Yelp
      • Alerts - Twitter
      • Photos - Flickr, Picasa
      • Fundraising:
        • MySpace Impact: http://www. myspace . com/aplaceforimpact
        • Facebook Causes: http://www. facebook .com/search/? q=causes &init=quick#/causes? v=info &ref=search
    • Gathering information
      • Questions
      • Feedback
      • Opinions - Surveymonkey.com
      • Observing your audience
    • The online community mirrors the physical community…….
      • Gangs : Youtube, MySpace
      • Drugs: MySpace
      • Alcohol: Youtube
      • “ Sexting”
    • Is it dangerous?
      • Predators
      • Identity theft
      • Hackers
      • Bullying and harassment
      • Reputation damage
    • Safety Tips for Teens (and others)
      • Don’t give out passwords
      • Don’t post or send nude pictures of yourself (even to friends!)
      • UNFRIEND and REPORT cyberbullies
      • Keep phone numbers and addresses private
      • Set profiles to PRIVATE
      • Harrassment online is still harrassment
      • Don’t post anything you wouldn’t want an employer, your teacher, your parents, or the police to see.
    • Safety Resources
      • MTV’s A Thin Line: http:// www. AThinLine .org
      • MySpace: tips for Parents and Educators: http://www. myspace .com/index. cfm ? fuseaction=cms . viewpage &placement=safety_pageparents
      • Wired Safety: http://www. WiredSafety .org
      • Youtube: http://www. google . com/support/youtube/bin/request . py ? contact_type=abuse &hl=en-US
      • ConnectSafely .org
    • Resources for Nonprofits
      • MySpace Best Practices for Nonprofits: http://creative. myspace . com/design/myspace/paypal/MySpace %20Impact%20Best%20Practices.pdf
      • NonProfits on Facebook: http://www. facebook .com/nonprofits?ref=search& sid=589488225 .15464496..1
      • Social Media for Nonprofits: http://www. slideshare .net/group/be-the-media-nonprofit-empowerment-guide
      • Social Media Tutorials for Nonprofits: http://www. casefoundation .org/social-media-tutorials