The document discusses an online game-based sales training system called Momentium. It notes that traditional sales training methods have low retention rates, are costly, and do not allow for practical application. Momentium addresses these issues by providing an interactive virtual environment where salespeople can practice their skills through simulated sales calls and meetings. Research shows game-based learning has retention rates up to 95% compared to only 20% for traditional lectures. The document outlines Momentium's benefits, including lower costs, flexibility, and improved sales performance for clients.

1. BUILDING, NURTURING & CREATING
THE SALES LEADERS OF TODAY AND
TOMORROW

2. MESSAGE FROM JENNIFER
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3. THE CHALLENGE MANY ORGANIZATIONS FACE
• All reps have to be in one place at
one time
• High costs for venue
• Learning materials are low in
motivation and not contextual
• There are no assessments to
monitor what sales person needs
• Low retention of learning because
little practice or no follow up
• Fear of having sales persons
practice new skills with real clients
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4. WHAT WOULD YOU RATHER DO?
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5. LEARNING RETENTION RATES
Why Momentium is so Effective
Activity Retention Rate
Simulate a real experience – 95%
game based learning
Practice by doing 75%
Hear and see –
50%
discussion groups
See
30%
demonstration
Hear
20%
lecture
Read
10%
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6. A FUN WAY TO LEARN
• Players log on (a suggested) 30
minutes a week around office
hours
• Players choose an Avatar and
learns learning points and tests
his knowledge through a
simulated sales call/meeting
• The player gains points when
choosing the correct moves
• All players in the office are
playing against one another
• A coaching email is sent to the
manager once a month to review
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7. WHY MOMENTIUM STANDS OUT
• Momentium has a 80-90% retention rate compared
with a traditional 1-2 day seminar training, which
has a 20% retention rate
• It is fun - eliminates the boredom associated with
learning
• Momentium offers “doing” not “viewing” -
• Cost reduction – no costs associated with classroom
training
• Affordable fee per learner
• Improved sales performance – increased revenues
and higher conversion rates
• The intangible - offers a simulation of real sales
calls, so there is no loss of opportunity due to sales
being practiced on prospects

8. THE MEDIA PICK UP
Story 2
Spreads Across the GCC
E=MZ ’S STORY
BAX Consulting launches an online game
based sales training system
BAX Consulting FZ LLE has been named as the Middle East’s reseller of the online
game based sales training system - Momentium™ , by E=mz2. E=mz2 Inc. is
based in Burlington, Ontario, Canada.
Momentium™ is as interactive game-based system that mirrors what sales
representatives and business development managers bump into everyday.
Different from seminar like sales training, Momentium™ delivers virtual
practise that allows reps to practice selling in a safe environment.
“In the Middle East, we ask our clients to pull their sales representatives off the
field for long trainings. We decided to work with E=mz2 and bring
Momentium™ to the Middle East to offer an alternative. That alternative is
asking your sales force to spend ½-1 hour a week habitually to learn,
develop and practise selling skills available online, anytime. Learning
becomes fun, cost effective and increases the sales teams’ closing ratio,”
says Jennifer Baxavanis, Managing Partner of BAX Consulting. BAX
Consulting is a sales and training consultancy that helps individuals and
organizations increase their revenue through their sales force. We create
diagnostics and simple sales tools for business to business (b-b)
organizations to bring in more business gains and top line growth. Our
clients in the Middle East are Securitas, propertyfinder.ae, IMPACT BBDO,
amongst others.
Momentium™ has a proven track record of 10:1 ROI. Some of the returns on
Momentium™ include increased face-to-face sales call activity, increased
top-line revenue by top performers, sales process knowledge, and sales.
Siemens, McDonald’s and HayGroup use Momentium™.
BAX Consulting FZ LLE has begun to distribute and facilitate Momentium™ across
the Middle East since January 2012 from Dubai, UAE.
“Virtual training: For many small businesses traditional training models are
ineffective and expensive. Video games could be the answer”
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9. Some Closing Comments
• As we started using Momentium, I was at
just about 20% below last year (YTD
bookings). By using Momentium techniques
with every single sales meeting and
opportunity, I now have a booking showing
20% over last year. From less 20% to plus
20% is 40% differential. All due to
Momentium!
• When we sat down to discuss our goals with
you a year ago, you made it very clear that
your goal would be to produce measurable
results. Sounded good… but I could never
have imagined that one of our sales
professionals who was struggling at that
time would increase her sales over the past 6
months by 275% over the previous 6 months.
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10. QUESTIONS OR COMMENTS
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