#INNDay14 - IowaWatch

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Executive director Lyle Muller describes IowaWatch's recent foray into commercial radio partnerships. Lightning Round presentation at INN@IRE Day 2014, Investigative Reporters & Editors conference, San Francisco, June 26.

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#INNDay14 - IowaWatch

  1. 1. THE IOWAWATCH CONNECTION CONTENT PURPOSE • Involve a wider audience in IowaWatch news stories via a statewide radio program and connected public forums on topics covered by IowaWatch. RADIO SHOWS • 13 original shows to be aired weekly; and re-aired on stations that want 26 weeks of programming. • First show: Saturday, July 5, 2014. COMMUNITY FORUMS • We want to be a catalyst for community discussion about topics, issues, trends and policies that affect Iowans’ lives. • We want to uncover problems and seek solutions.
  2. 2. ESTIMATED EXPENSES Administrative salaries/wages $ 3,700 Consultant/Contract services $ 25,000 Employee benefits $ 430 Travel $ 1,400 Rent $ 900 Printing and publications $ 600 Postage and shipping $ 10 Overhead/indirect $ 7,400 Other $ 16,705 Total Expenses $ 56,145
  3. 3. ESTIMATED REVENUE Individual contributions $ 500 Corporate contributions $ 1,000 Foundation grants a) INNovation Funds $ 25,000 b) Other $ 2,000 In-kind contributions $ 31,175 Total Revenue $ 59,675
  4. 4. Ames KASI-AM 1430 Sundays, 8:30 a.m. Cedar Rapids WMT-AM 600 Saturdays, 5:00 a.m. (tent) Sunday evenings (possible) Clinton KROS-AM 1320 Saturdays, 12:30 p.m. Sundays, 12:30 p.m. Creston KSIB- FM 101.3 Weekends, Time TBD Decorah KDEC-AM 1240 Mondays, 8:20 a.m. Fort Dodge KVFD-AM 140 Fridays, 10:00 a.m. Sioux City KSCJ-AM 1360 Weekends, Time TBD COMMITTED STATIONS: APRIL 15, 2014
  5. 5. COMMITTED STATIONS: JUNE 20, 2014 Ames KASI-AM 1430 Sundays, 8:30 a.m. Atlantic KSOM-FM 96.5 Sundays, 6:00 a.m. Boone KWBG-AM 1590 Saturdays, 11:00 a.m. Cedar Falls KCNZ-AM 1650 Saturdays, 6:30 a.m. Sundays, 9:00 a.m. Cedar Rapids WMT-AM 600 Saturdays, 5:00 a.m. Sunday evenings, TBD Charles City KCHA- FM 95.9 Sundays, 8:30 a.m. Clinton KROS-AM 1320 Saturdays, 12:30 p.m. Creston KSIB-FM 101.3 Saturdays, 6:00 a.m. Decorah KDEC-AM 1240 Mondays, 8:30 a.m. Fort Dodge KVFD-AM 1400 Fridays, 10:10 a.m. Marshalltown KFJB-AM 1230 Sundays, 8:06 a.m. Muscatine KWPC-AM 860 TBD New Hampton KCZE-FM 95.1 Sundays, 6:30 a.m. Iowa City KXIC-AM 800 Sundays, 8:30 a.m. Sioux City KSCJ-AM 1360 Sundays, 6:30 a.m. Waverly KWAY-AM 1470 TBD
  6. 6. TAKE-AWAYS • Have someone who can deliver the goods. • Stay true to your mission. • Network with your new partners. • Understand that potential funders will pay for value, but not just your enthusiasm for all that is good in what you do. • Set dates for hitting financial and content goals. • Have “kill” as the option if benchmarks are not met.

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