Does Anyone Need It? #newsrev keynote by Michael Maness, Knight Foundation

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Keynote presentation by Michael Maness, Vice President for Journalism & Media Innovation, Knight Foundation, at the Digital News Revenue Summit hosted by The Texas Tribune and Knight Center for …

Keynote presentation by Michael Maness, Vice President for Journalism & Media Innovation, Knight Foundation, at the Digital News Revenue Summit hosted by The Texas Tribune and Knight Center for Journalism in the Americas, April 3, 2014.

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  • 1. JOURNALISM AND MEDIA INNOVATION ! KNIGHT FOUNDATION ! @MICHAELMANESS 1
  • 2. WE ARE TRYING TO ADVANCE THE HISTORICAL IMPACT OF JOURNALISM IN A DEMOCRACY 2
  • 3. DOES ANYONE NEED IT?
  • 4. Source: Silicon Alley Insider
  • 5. MOVING INTO AN ERA OF CONTINUOUS DISRUPTION 7
  • 6. THE BIGGEST PROBLEM IN THE FIELD: A LACK OF TRANSFORMATIONAL LEADERSHIP 8
  • 7. UNDERSTAND NEED UNCOVER SOLUTIONS TAKE RISKS ITERATE QUICKLY RATIONAL ECONOMIC ACTORS EMBRACE DISRUPTIVE TECHNOLOGY 9
  • 8. 10
  • 9. 11
  • 10. PEOPLE HIRE BRANDS TO DO JOBS 12
  • 11. TO SURVIVE BRANDS MUST AT THE VERY LEAST PROVIDE ONE OF TWO THINGS 13
  • 12. DELIGHT / UTILITY 14
  • 13. THE RISE OF DESIGN AND DESIGN THINKING 15
  • 14. A STRIKING SHIFT FROM TECHNOLOGY TO UNDERSTANDING THE CONSUMER NEED 16
  • 15. DESIGN THINKING: ANTHROPOLOGY + EMPATHY+ INSIGHTS+ ITERATIVE+ AGILITY+ USER EXPERIENCE ! 17
  • 16. 18
  • 17. 18 $22.00
  • 18. 19
  • 19. 19 $249.00
  • 20. 20
  • 21. 20 $6.98
  • 22. 21
  • 23. 21 $129.00
  • 24. 22 EQUITY: …..
  • 25. 22 FOUNDED : 1885 EMPLOYEES: 130,000 EQUITY: 12.9 B EQUITY: …..
  • 26. 22 FOUNDED : 1885 EMPLOYEES: 130,000 EQUITY: 12.9 B FOUNDED : 2012 EMPLOYEES: 137 EQUITY: …..
  • 27. DESIGN IMPORTANCE ! IBM HIRING 150-200 DESIGNERS PER YEAR ! GOOGLE VENTURES ADDED DESIGN ADVISORY BOARD ! MAEDA LEAVES R.I.S.D FOR VC ! ! 24
  • 28. HOW MIGHT WE UNDERSTAND AND IMPROVE THE IMPACT OF LOCAL NEWS COVERAGE? 25
  • 29. ! 3 YEARS OF RESEARCH 14 CITIES 445 OBSERVATIONS ! !
  • 30. BIG MEDIA FAVORS HIGH IMPACT, LOW PROBABILITY EVENTS
  • 31. Gannett Design and Innovation High Focus Short Window Long Window Low Focus Status Check Topic Love Refuge Story Chase Time Filler Problem Solve CONSUMER MEDIA MODES
  • 32. Gannett Design and Innovation High Focus Short Window Long Window Low Focus Status Check Topic Love Refuge Story Chase Time Filler Problem Solve Source Agnostic (Brand is irrelevant) Source Matters (Brand inspires loyalty) CONSUMER MEDIA MODES
  • 33. CHANGING MY COMMUNITY PERCEPTION
  • 34. CHANGING MY COMMUNITY PERCEPTION ACT OF GOD
  • 35. CHANGING MY COMMUNITY PERCEPTION ACT OF GOD UNEXPECTED EVENT TO STRONG TIES
  • 36. CHANGING MY COMMUNITY PERCEPTION ACT OF GOD UNEXPECTED EVENT TO STRONG TIES PERSONAL DISRUPTION
  • 37. CHANGING MY COMMUNITY PERCEPTION ACT OF GOD UNEXPECTED EVENT TO STRONG TIES PERSONAL DISRUPTION
  • 38. CHANGING MY COMMUNITY PERCEPTION ACT OF GOD UNEXPECTED EVENT TO STRONG TIES PERSONAL DISRUPTION
  • 39. LOCAL MEDIA OFTEN CREATES COGNITIVE DISSONANCE WITH
  • 40. LOCAL MEDIA OFTEN CREATES COGNITIVE DISSONANCE WITH MY PERCEIVED COMMUNITY
  • 41. CITIZENS HAVE TWO CHOICES ! 1. RECONCILIATION : THIS IS JUST THE WAY IT IS 2. RESOLUTION: THERE ARE THINGS WE CAN DO ! MEDIA RARELY SUPPORTS RESOLUTION
  • 42. CITIZEN QUOTE: “I’m tired of turning on my TV to find out about murders in places I couldn’t find on a map.”
  • 43. CITIZEN QUOTE: “You sit outside of our community and tell us the worst things about ourselves.”
  • 44. “CREDIBLE” MEDIA NOW HAS THESE TRAITS: AUTHENTIC SUBJECTIVE TRANSPARENT SELF-AWARE SINGLE SUBJECT EXPERTISE !
  • 45. "Michigan held off Iowa for a 7-5 win on Saturday. The Hawkeyes (16-21) were unable to overcome a four-run sixth inning deficit. The Hawkeyes clawed back in the eighth inning, putting up one run." "The University of Michigan baseball team used a four-run fifth inning to salvage the final game in its three-game weekend series with Iowa, winning 7-5 on Saturday afternoon (April 24) at the Wilpon Baseball Complex, home of historic Ray Fisher Stadium." "The Iowa baseball team dropped the finale of a three-game series, 7-5, to Michigan Saturday afternoon. Despite the loss, Iowa won the series having picked up two wins in the twinbill at Ray Fisher Stadium Friday."
  • 46. THE NEW NEWS ECOSYSTEM:
  • 47. THE NEW NEWS ECOSYSTEM: SOCIAL MEDIA ALLOWS PEOPLE TO TELL THEIR OWN STORIES
  • 48. THE NEW NEWS ECOSYSTEM: SOCIAL MEDIA ALLOWS PEOPLE TO TELL THEIR OWN STORIES THE PLATFORM ENABLES DISTRIBUTION OR “UNCOVERING”
  • 49. THE NEW NEWS ECOSYSTEM: SOCIAL MEDIA ALLOWS PEOPLE TO TELL THEIR OWN STORIES THE PLATFORM ENABLES DISTRIBUTION OR “UNCOVERING” BIG LEGACY MEDIA FINDS IT OR GETS PUSHED
  • 50. THE NEW NEWS ECOSYSTEM: SOCIAL MEDIA ALLOWS PEOPLE TO TELL THEIR OWN STORIES THE PLATFORM ENABLES DISTRIBUTION OR “UNCOVERING” BIG LEGACY MEDIA FINDS IT OR GETS PUSHED
  • 51. IN AN ERA OF CONTINUOUS DISRUPTION, YOU WILL HAVE TO STOP DOING SOME THINGS TO CREATE TIME AND SPACE FOR EXPERIMENTATION.