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Communication in the Millennium

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To be delivered at the Communication in the Millennium symposium in San Diego on May 23, 2011.

To be delivered at the Communication in the Millennium symposium in San Diego on May 23, 2011.

Published in: Technology

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  • 1. Sniffing Out Shovelware:Millennial Students Analyze News AppsDuring the iPad’s First Year
    Communication in the Millennium
    San Diego, California – May 23, 2011
    Jake Batsell, assistant professor
    Division of Journalism
    Southern Methodist University (Dallas)
    @jbatsell
  • 2. Methodology
    The ground rules
    • iPad pilot program
    • 3. Two semesters
    • 4. Three classes
    • 5. 4-to-10-day checkouts
    • 6. Assigned ratings
    √ Immediacy
    √ Non-linear presentation
    √ Multimedia
    √ Interactivity
  • 7. Methodology
    Sample overview
    • 40 female, 3 male
    • 8. 42 in 20s, 1 in 40s
    • 9. 41 U.S., 1 Bulgarian, 1 Nicaraguan
    • 10. 4 Hispanic
    • 11. 1 Asian-American
    • 12. 3 African-Americans
    • 13. Typical participant was white, female American millennial college student
    Caveats
    • Small sample (43)
    • 14. Millennials aren’t the news industry’s target consumer for iPad apps – yet
  • Spring 2011 Semester:
    • Two apps reviewed in-depth: The Dallas Morning News and The Daily
    • 15. 10-day checkout
    Fall 2010 Semester:
    • 27 apps reviewed
    • 16. 4-day checkout
    Image credits: American Journalism Review, The Daily
  • 17. Findings
    Immediacy
    • Fall ‘10 avg= 3.1/5
    • 18. DMN avg = 2.8/5
    • 19. Daily avg = 2.5/5
    • 20. Surprisingly stale
    • 21. “Old news”
    Standouts
    • ESPN ScoreCenter
    • 22. Glamour
    Laggards
    Image credit: The Dallas Morning News
  • 25. Findings
    Non-linear presentation
    Standouts
    • The Daily
    • 32. ESPN ScoreCenter
    Laggards
    • Fox4 News (Dallas)
    • 33. Washington Post
    Image credit: Sports Illustrated
  • 34. Findings
    Multimedia
    • Fall ‘10 avg = 3.7/5
    • 35. DMN avg = 3.4/5
    • 36. Daily avg = 4.2/5
    • 37. Occasionally
    dazzling
    qualities
    Standouts
    Laggards
    Image credit: American Journalism Review
    • Dallas Morning News: “The images and video clips are perfectly edited, the color is beautiful, and there aren’t many issues with buffering or mismatching of sounds to images.”
    • 43. The Daily’s videos “did not just repeat what the article said, but added a different twist.”
    • 44. New York Post: “Interactivity and multimedia content were very minimal (huge bummer).”
  • Findings
    Interactivity
    • Fall ‘10 avg
    = 3.3/5
    • DMN
    = 2.4/5
    • The Daily
    = 3.6/5
    • Largely disappointing
    Standouts
    Laggards
    Image credit: American Journalism Review
    • DMN: “The app does a dreadful job at engaging the readers with stories and other users of the app.”
    • 48. MTV News: “Don’t bother, MTV. Just stick to your website.”
  • Image credit:
    American Journalism Review
    Conclusions
    • First-year versions of iPad news apps weren’t immediate or interactive enough for this sample of millennial students
    • 49. Students said premium apps aren’t worth the extra money yet
    • 50. Too many news apps resemble shovelware
    • 51. Students generally prefer websites to apps
  • Closing Thoughts
    • Millennials’ iPad news experience differs from the GenX & Baby Boomers in Reynolds iPad study
    • 52. Why important? 50 million millennials age 18-29 forming lifelong habits
    • 53. Future research: 2nd wave of tablet apps (Xoom, Galaxy, Playbook, iPad 2)
    Image credit: Texas Monthly
  • 54. Thanks!jbatsell@smu.eduTwitter: @jbatsell