Presentation for AEJMC "Engaging the Audience" panel in Montreal, Quebec, Aug. 7, 2014. //
How are today’s journalists finding new ways to engage the audience they once took for granted? Jake Batsell has spent the past two years visiting innovative news organizations that are experimenting with new methods to connect with – and, yes, monetize – their readers, viewers and digital users. Batsell, an assistant professor of journalism at Southern Methodist University and a visiting research fellow at The Texas Tribune, conducted interviews with more than 100 journalists across the United States and United Kingdom for his forthcoming book, Engaged Journalism: Connecting With Digitally Empowered News Audiences (Columbia University Press, February 2015, ISBN # 978-0-231-16835-9). The goal is to demonstrate that, at a time when news organizations are losing agenda-setting power, journalists still can thrive by earning their audience's attention through a combination of online technology and personal interaction.