While rapid release cycles provide numerous benefits for end-users and developers, it puts additional pressure on DevOps to make sure that a good application is provisioned with no mistakes. In this session, we will look at the release process from the binaries point of view. We will explain what are the processes and the methodologies for moving your build binaries between different phases until declared production-ready. In the second part of the session, we will show how business requirements can affect release procedures. We will discuss what it takes to customize the logic of the process in the context of CI servers and binary artifacts. We will demonstrate several common release methodologies and compare the pros and cons of each one.