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  • 1. Research Results
    Joshua Bartolo-Smyth
  • 2. Background Research
    I have undertaken different types of research into my target audience and what a Indie Rock music video should look like. I created questionnaires and interviews that have researched into what my target audience want to gain from a music video.
    I have questioned a range of people to find out which would best suit my target audience each with different preference and backgrounds.
    Music video questionnaire.
  • 3. Audience
    I questioned a sample of 10 people in questionnaire form. I asked 5 males and 5 females the age for both genders ranged from 16-28 (age) therefore giving me a 12 year age range, all participants had different levels media knowledge and had different preference to music genres. I purposely chose people that enjoyed different genres so that I could challenge stereotypes and look at ideas from another point of view rather than the typical rock genre point of view.
    16-28 (age) males and females.
    5 male 5 females.
    Genre preferences.
  • 4. 1. What do you prefer to see in a Indie Rock music video narrative and/or Performance? Why?
    Key Comments:
    • Elements of both to emphasize the lyrics.
    • 5. I usually see a performance but I prefer to see a performance and a narrative.
    • 6. I like watching the band play the instruments.
    • 7. Narrative helps me to relate the lyrics to the video.
  • 2.What two of the following are more important for representing a band?(Put a ring around the two most important)
    This clearly shows that a Website and CD/Album cover are the most important to represent a band therefore I shall use these results to complete my ancillary task.
  • 8. 3. Should the Lyrics and Images be left open to interpretation or follow a narrative? Why?
    From this I can see that my music video should follow a narrative as the majority of the audience would prefer this.
  • 9. 4. Does the concept of the song offend or portray a negative image? If so why and how could I overcome it?
    Key Comments:
    • As long as there is no violence shown in the video then it will not be offensive.
    • 10. This is a Typical concept of this genre.
    • 11. Because the song is about suicide if shown in a narrative way it could be offensive.
  • 5. Should the song challenge stereotypes and if so how?
    Key Comments:
    • I think that the music video should be Stereotypical to play it safe and keep the audience happy.
    • 12. I feel that you should try to challenge stereotypes so that more audience can relate to it and enjoy it.
    • 13. You should use original ideas that mix’s stereotypes and challenge usual codes and conventions.
  • 6. What codes and conventions would you expect to see in a typical Indie Rock music video?
    Key Comments:
    • Performance and Narrative mix with a key focus on one of them depending on what you want to keep emphasis on.
    • 14. I’d expect to see indie Fashion.
    • 15. Usual Indie Themes.
    • 16. Retro concepts/backgrounds with a modern twist.
    • 17. Original ideas.
    • 18. Instruments being played.
    • 19. Dark Atmosphere.
    • 20. Iconography.
    • 21. Voyeurism.
  • 7.What Music channel(s) would you expect to see my music video on? Why would it be on these channel(s)? E.g. Karrang, MTV, AKA.
    These channels are the most commonly mention and said to be relevant to my music genre. Karrang was the most popular picked channel for hosting my music video because it is a rock based channel and sometimes shows unsigned or newly rising bands.
  • 22. 8. What is likely to Holt or hinder my production? What could I do to overcome this?
    Key Comments:
    • Always have a back up plan.
    • 23. Plan and organize Actors dates.
    • 24. check equipment before shooting the scenes.
    • 25. Have all the Props and Costumes in advance.
    • 26. Carefully edit the Lip Syncing.
    • 27. Capture more footage than you need.
  • 9. Who do you think the targeted Audience is? Why?
    From this I can see that the target audience is Teenagers that are male and female.
  • 28. 10. Could you relate to this song if so why?
    Key Comments:
    • This song does not relate to my life but I like the story behind it.
    • 29. I know people from School and work that are like the character from the song.
    • 30. There are times in my life I have felt like this so I can relate to the song and would like to see how this can be portrayed as a music video.
    • 31. This song has some lyrics that I feel apply to me and would like to see them shown in the music video.