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Real Time Marketing for Schools

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Presentation was put together for Montessori Schools of Massachusetts 09/2010

Presentation was put together for Montessori Schools of Massachusetts 09/2010

Published in: Education

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  • \n
  • Montessori Schools provide a unique education based on hands on learning, leadership skills, individual attention, and group dynamics. The Montessori classroom is a special place with interaction going on all around. This is hard to express in a viewbook or website. Social Media is the ideal way to capture such an environment. \n
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  • Before jumping into a marketing campaign it is important to know what is out there and the right way to use it. Social Media is all about giving instant information and connection.\n
  • Before jumping into a marketing campaign it is important to know what is out there and the right way to use it. Social Media is all about giving instant information and connection.\n
  • Before jumping into a marketing campaign it is important to know what is out there and the right way to use it. Social Media is all about giving instant information and connection.\n
  • Before jumping into a marketing campaign it is important to know what is out there and the right way to use it. Social Media is all about giving instant information and connection.\n
  • Before jumping into a marketing campaign it is important to know what is out there and the right way to use it. Social Media is all about giving instant information and connection.\n
  • Get your school into global conversations. Twitter enables your 140 characters to instantly go out to the world and get your school noticed. \n
  • Get your school into global conversations. Twitter enables your 140 characters to instantly go out to the world and get your school noticed. \n
  • Facebook is the aggregator for all your media. Put all of your pictures, blog posts, movies, and events on Facebook for 500 million people to see and enjoy. This is where you feed all your info to get eyes on it. \n
  • Facebook is the aggregator for all your media. Put all of your pictures, blog posts, movies, and events on Facebook for 500 million people to see and enjoy. This is where you feed all your info to get eyes on it. \n
  • Pictures tell 1000 words. With Flickr, your words go farther then ever before, if you want them too. Flickr has great privacy settings and easy functionality so you can share with your parents or share with the world. \n
  • Pictures tell 1000 words. With Flickr, your words go farther then ever before, if you want them too. Flickr has great privacy settings and easy functionality so you can share with your parents or share with the world. \n
  • Youtube is second to google in searches. A video on average gets the most responses on facebook. Youtube allows you to give a glimpse of your world in a candid way. You have just opened your classroom to all your prospective families. \n
  • The blog is can act as an aggregator for all of the great material that you put together. You can have blogs for your different classes, for your different programs, whatever you want to highlight. This can be done by teachers and students and can be private or public. \n
  • The blog is can act as an aggregator for all of the great material that you put together. You can have blogs for your different classes, for your different programs, whatever you want to highlight. This can be done by teachers and students and can be private or public. \n
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  • As a school people are following your social media because they are connected to you some how- parents, students, prospectives, alumni. If you have a great Art program, do not just say that kids are out painting, show it through photos or a video. Highlight their work on a regular basis.\n
  • As a school people are following your social media because they are connected to you some how- parents, students, prospectives, alumni. If you have a great Art program, do not just say that kids are out painting, show it through photos or a video. Highlight their work on a regular basis.\n
  • As a school people are following your social media because they are connected to you some how- parents, students, prospectives, alumni. If you have a great Art program, do not just say that kids are out painting, show it through photos or a video. Highlight their work on a regular basis.\n
  • Facebook is an excellent way to get people excited about your school. As fans of a page, people want to cheer for you. Use facebook to add to your stories and show off the hands on nature of your school. \n
  • Youtube, Facebook, Twitter, these are all platforms that get the word out beyond your school world. Through engaging content, you will grab hold of viewers you never thought you would see. This is a great example from the irish studies class. This world interaction also sparks your students to continue to do better and better work. \n
  • Youtube, Facebook, Twitter, these are all platforms that get the word out beyond your school world. Through engaging content, you will grab hold of viewers you never thought you would see. This is a great example from the irish studies class. This world interaction also sparks your students to continue to do better and better work. \n
  • If you have events coming up that happen each year, go back to your library and use photos from previous years to set up the event. This will engage your audience and get them buzzing about your traditions. Once your new photos are up, your students, parents, and alumni will be eager to comment and see what is happening!\n
  • If you have events coming up that happen each year, go back to your library and use photos from previous years to set up the event. This will engage your audience and get them buzzing about your traditions. Once your new photos are up, your students, parents, and alumni will be eager to comment and see what is happening!\n
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  • Proctor Academy knows what works for them. They have moved their website to reflect the pace of their school and the libraries that express who they are. \n
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  • Transcript

    • 1. Real Time Marketing For Montessori Schools Jesse Bardo
    • 2. Montessori Education
    • 3. Montessori Education
    • 4. Why Social Media?
    • 5. Why Social Media?
    • 6. THE TOOLS
    • 7. THE TOOLS
    • 8. THE TOOLS
    • 9. THE TOOLS
    • 10. THE TOOLS
    • 11. THE TOOLS
    • 12. Content is King
    • 13. Content is King
    • 14. Content is KingEngage your audience
    • 15. Content is King Engage your audienceDevelop a Library
    • 16. Content is King Engage your audienceDevelop a LibraryPlay to your strengths
    • 17. Content is King Engage your audienceDevelop a LibraryPlay to your strengthsFocus your efforts
    • 18. Engage your audience
    • 19. Engage your audience
    • 20. Engage your audienceIt is not about quantity, it is about quality
    • 21. Engage your audienceIt is not about quantity, it is about quality Show, don’t tell!
    • 22. Engage your audienceInvite the stories and the comments
    • 23. Engage your audienceInvite the stories and the comments
    • 24. Engage your audience
    • 25. Engage your audienceMove beyond your fans- join globalconversations
    • 26. Engage your audienceMove beyond your fans- join globalconversations
    • 27. Develop a library
    • 28. Develop a library
    • 29. Develop a libraryYour content does not have to be new all thetime. Use your Flickr Galleries and Youtubevideos at different times across differentchannels
    • 30. Play to your strengthsIf video is not your thing, take photos andmake a podcast.you don’t need to do this on your own, useyour student newspaper, alumni magazine,whoever is creating content around theschool to helpPut your best foot forward, you dont needto sprint
    • 31. Focus your efforts
    • 32. Focus your effortsOnce you have played with social media andhave started to create content, you can focusyour message and your marketing.
    • 33. Jesse Bardo Directorjesse.bardo@edsocialmedia.com (617)855-5106 Twitter @jessebardo @edsocialmedia