Making Sense of QR Codes


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QR Codes are two-dimensional barcodes that can be read by smartphones. These codes are easy to create and can be a great way to market your business if you know how to use them properly.

This presentation addresses:

• What a QR code is
• Creating a QR code for your business
• How to use a QR code for marketing

Creative examples of how businesses use QR Codes are included.

Published in: Technology, Design
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Making Sense of QR Codes

  1. 1. Making Sense of QR Codes Southern Midcoast Maine Chamber: Tuesday, October 22, 2013 presented by Jennifer Barbour
  2. 2. About me ¤  Writer, Blogger, New Media Coach, Author! ¤  Chief Engagement Officer (CEO) for Another Jennifer Writing Lab ¤  Author of another jennifer blog ( blog), creator of Simple Giving Lab ( and curator of ¤  Contributing author of The Mother of All Meltdowns
  3. 3. What is a QR Code? ¤  Abbreviated from Quick Response Code ¤  Two-dimensional barcode that can be read by smartphones ¤  First designed for the automotive industry in Japan in 1994 ¤  Can encode virtually any type of data ¤  Became popular outside the automotive industry due to its fast readability and greater storage capacity compared to standard UPC barcodes source:
  4. 4. Structure of a QR Code source:
  5. 5. What You can Embed ¤  Website URL Download ¤  Email Message ¤  YouTube Video ¤  iTunes Link ¤  Contact Details ¤  Google Maps Location ¤  Dropbox ¤  Digital Business Card ¤  Twitter ¤  Plain Text ¤  Facebook ¤  Telephone Number ¤  LinkedIn ¤  Skype Call ¤  FourSquare ¤  SMS Message ¤  App Store ¤  Email Address ¤  Event (VCALENDAR) ¤  Wifi Login (Android Only) ¤  Paypal Buy Now Link source:
  6. 6. How to Create a QR Code 1.  Go to a free QR code generator website (e.g., 2.  Choose the data you would like to embed (e.g., website) 3.  Input the content to embed (e.g. url to website) 4.  Choose a color for you QR code (default is black) 5.  Download, print or email your file
  7. 7. What it looks like: the process
  8. 8. What it looks like: the code
  9. 9. Why Use a QR Code ¤ Most people have a smart phone (56% of US adults) ¤ Allows customers/clients to act / interact immediately ¤ Drives people to a specific web page ¤ Saves space on printed marketing materials ¤ Makes anything digital (even buildings!) source:
  10. 10. Specific Uses for QR Codes ¤  Drive people to your website, blog or online store ¤  Grow your social media followers ¤  Give people more info on a product ¤  Get people to sign up for your newsletter ¤  Share your contact information ¤  Run a promotion, giveaway or special discount source:
  11. 11. Where to Put QR Codes ¤  Brochures, flyers, posters and other printed materials ¤  Stickers and magnets ¤  Product labels ¤  Business cards ¤  Books ¤  Invitations ¤  In-store displays and other advertising ¤  T-shirts (and anything else that’s scannable!) source:
  12. 12. Creative Examples: Art Museum
  13. 13. Creative Examples: Wine
  14. 14. Creative Examples: Gift Tag
  15. 15. Creative Examples: Job Ad
  16. 16. Creative Examples: Real Estate
  17. 17. Creative Examples: Food
  18. 18. Creative Examples: Restaurant
  19. 19. Stay Connected Jennifer Barbour email: phone: 207.653.4542 website & blog: facebook: twitter: @anotherjenb linkedin: stumbleupon: google+: youtube: