WITH THE THREE MAJOR COMPANIES FOCUSING ON TV ADS, THEY HAVESTARTED TO SLEEP ON E-MARKETING. OUT OF THE $134 MILLION DOLLARSBUDWEISER SPENDS ON MARKETING, ONLY $3.9 MILLION WAS SPENT ONLINE.
WHY SOCIAL MEDIA IS THE BEST MARKETING TECHNIQUE FOR CRAFT BREWERIES:• Cheap• Lack of presence by the big three• More personal connection• Better and faster feedback• More interaction• Creative ideas and customer contribution• Younger target market
CRAFT BREWERIES FOCUS MORE TIME AND EFFORT TOWARDS SOCIAL MEDIA.THEY UNDERSTAND THE EFFECT IT HAS ON BUILDING BRAND AWARENESS.SOME OF THE THINGS THEY ARE DOING THAT SETS THEM APART ARE:
FACEBOOK AND TWITTER • Constant updates • Interactive • Get back to customers • Ask for opinions/ ideas • Create a community for like people • Give target market news, reviews, promotions, and events.
FACEBOOK AND TWITTER ARE GREAT MARKETING TECHNIQUES FOR CRAFTBREWERIES BECAUSE IT IS CHEAP, CAN REACH A BIG MARKET AND TARGETMARKET, AND CREATES A MORE PERSONAL CONNECTION WITH CUSTOMERS
REINVENTING YOU TUBEThey have used You Tube to createideas about each beer they make andtell the customers about the beer. This allows customers to see what it looks like, learn about the story behind the beer, what ingredients were used, what you are supposed to taste, and a review of the beer. This is a great way for people to find out a little about a beer before they buy one.
THE BIG THREE CANT REALLY COMPETE AT THIS PERSONAL LEVELTHAT THE CRAFT BREWERIES ARE ESTABLISHING WITH YOU TUBE. You Tube has created a way for craft breweries to really connect with people and show them that they want you to enjoy the beer that they put so much time and effort into.
NEW USES OF SOCIAL MEDIA FOR CRAFT BREWERIESQR CODESWhen scanned the You Tube videos of the beer will play on customers phone
UNTAPPEDNew location based socialmedia site for beer drinkers.Allows users to check in at barsand share what they are drinking.Allows other users to find placesthat serve special beers that theyare looking for.
CRAFT BREWERIES ARE BECOME MORE POPULAR IN THE AMERICAN CULTURE.People arestarting to get sickof tasteless beers Craft breweries areand corporations. utilizing social media to connect with customers. This is allowing them to differentiate themselves and show that they care about the customers as much as they care about the beer they make.
WITH SOCIAL MEDIA CRAFTBREWERIES ARE ABLE TO COMPETEWITH THE BIG THREE. THEY ARE ABLETO CONNECT WITH PEOPLE INUNUSUAL AND NEW WAYS THAT THETRADITIONALIST DON’T WANT TO USE. These new techniques targets the exact people they want to reach. People who are bored of old ways and want to try something new and exciting. Social media is the perfect platform for craft brews and it will be changing just like the beers.