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Mul$channel	  Publishing	  Strategies	  for	  Mul$na$onal	         Organiza$ons	  !   Presenter: Joseph Bachana,       Pre...
About The Speaker!      Content Technology Professional since 1983      !   First jobs at Ad Agencies      !   Next @ The ...
Goals of this Session!     Understanding the differences in      multi-channel strategies!     Technology options that mee...
Current StateØ  Publishers   create and manage editorial/    production content with a desktop application    such as InD...
Dependencies for Cross Media!     How structured the content is!     Whether the publisher will allow for templated      ”...
Impediments to Cross Media!     Content not Centralized!     Content not semantically enriched or tagged!     Workflow Cha...
Qualifying Cross Media Channels!     Print!     Web!     Mobile/Tablet!     EReader / EBook!     Email/PURL versioning!   ...
Business Cases for Cross Media!     Consumer/Enthusiast Magazine!     B2B Publishing!     K-12 Book Publishing!     Higher...
Popular Technology Options!     Print:      !   Adobe InDesign Server          !  Digital Flywheel          !  XMPie      ...
“Low Hanging Fruit” Options!     Apple iBooks Author      !   Pros/cons!     Adobe Digital Publishing Suite, Quark      Ap...
Case Study: Daily Racing Form              www.databasepublish.com    © 2012 DPCI. All Rights Reserved.
Case Study: Comcast          www.databasepublish.com© 2012 DPCI. All Rights Reserved.
Case Study: Comcast          www.databasepublish.com© 2012 DPCI. All Rights Reserved.
Case Study: Comcast          www.databasepublish.com© 2012 DPCI. All Rights Reserved.
Case Study: Comcast          www.databasepublish.com© 2012 DPCI. All Rights Reserved.
Case Study: Primedia          www.databasepublish.com© 2012 DPCI. All Rights Reserved.
Case Study: Primedia          www.databasepublish.com© 2012 DPCI. All Rights Reserved.
Case Study: Primedia          www.databasepublish.com© 2012 DPCI. All Rights Reserved.
Case Study: Primedia          www.databasepublish.com© 2012 DPCI. All Rights Reserved.
TREND: Composite Content Apps!     “Content-enabled Vertical Applications” (CEVA)!     Manifold content contribution inter...
CCA Framework!     For Composite Content Applications you need an      application platform (way to deliver applications) ...
Leveraging Existing Apps for CCA!     Adobe products (InDesign, InCopy, FrameMaker,      Illustrator, Photoshop, AIR apps)...
Case Study: The United Nations!     The Future:      !   Editorial production integrated with an open source          repo...
Emerging Innovations at DPCI!     InDesign, Word, and Drupal!     InDesign Server and Drupal                       www.dat...
InDesign Integration w/ Drupal             www.databasepublish.com   © 2012 DPCI. All Rights Reserved.
MS Word Integration w/ Drupal                                 D2WORD - DRUPAL                                             ...
InDesign Server Integration w/ Drupal                                                                  DIGITAL FLYWHEEL SO...
Emerging Innovations at DPCI!     InDesign, Word, and Drupal (Demos)!     InDesign Server and Drupal (Demo, if time)      ...
Its Still About The Workflow!   Innovations    will continue to emerge      where media-independent workflow      engines ...
Question/Response TimeJoseph.bachana@databasepublish.comBlog: www.databasepublish.com/blog/jbachanaTwitter: joebachanaOffi...
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Presentation by Joe Bachana of DPCI at Lavacon 2012

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Presentation on how multinational corporations are implementing multichannel publishing solutions. Presented by Joe Bachana of DPCI (http://www.databasepublish.com)

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Transcript of "Presentation by Joe Bachana of DPCI at Lavacon 2012"

  1. 1. Mul$channel  Publishing  Strategies  for  Mul$na$onal   Organiza$ons  ! Presenter: Joseph Bachana, President and Founder, DPCI ©2012 DPCI. All Rights Reserved.
  2. 2. About The Speaker!   Content Technology Professional since 1983 !   First jobs at Ad Agencies !   Next @ The New York Times, then the AP !   Went into IT consulting in 1997 !   President/Founder of DPCI (www.databasepublish.com) !   Just completed the MPA’s new www.magazine.org platform !   Just completed Latina Media Ventures www.thelatinkitchen.com !   Completed new hyperlocal media platform www.dnainfo.com !   Recently completed Scholastic Trade eBook strategy !   Working with the UN on its global content strategy !   Dozens of other integration and development projects going on at DPCI!   Oh, the war stories!
  3. 3. Goals of this Session!   Understanding the differences in multi-channel strategies!   Technology options that meet the needs of the different multi channel delivery strategies!   Low hanging fruit: Quick steps your organization can take to deliver content to different channels!   Modern Case Studies/Examples www.databasepublish.com © 2012 DPCI. All Rights Reserved.
  4. 4. Current StateØ  Publishers create and manage editorial/ production content with a desktop application such as InDesign, QuarkXPress or the likeØ  Manuscripts in MS Word or Open/NeoOfficeØ  Book, periodic literature publishers leverage workflow platforms like WoodWing, K4Ø  Much copy/pasting done to get content from one channel to anotherØ  Issue: Content parked in legacy file formats www.databasepublish.com © 2012 DPCI. All Rights Reserved.
  5. 5. Dependencies for Cross Media!   How structured the content is!   Whether the publisher will allow for templated ”mail merge” of content and presentation vs. requiring lovingly handcrafted design layouts!   Whether the publication is very short or long form, requiring rules-based imposition and pagination www.databasepublish.com © 2012 DPCI. All Rights Reserved.
  6. 6. Impediments to Cross Media!   Content not Centralized!   Content not semantically enriched or tagged!   Workflow Challenges!   Automation vs. Design Imperative www.databasepublish.com © 2012 DPCI. All Rights Reserved.
  7. 7. Qualifying Cross Media Channels!   Print!   Web!   Mobile/Tablet!   EReader / EBook!   Email/PURL versioning!   TV (Spot versioning)!   Interactive Object Versioning www.databasepublish.com © 2012 DPCI. All Rights Reserved.
  8. 8. Business Cases for Cross Media!   Consumer/Enthusiast Magazine!   B2B Publishing!   K-12 Book Publishing!   Higher Ed Publishing!   STM Journal!   Marketing Communications !   Direct Mail (Brochures, buckslips, letter, etc) !   Catalog !   Fact/Sell sheets !   ROP Advertising !   FSI/Circulars www.databasepublish.com © 2012 DPCI. All Rights Reserved.
  9. 9. Popular Technology Options!   Print: !   Adobe InDesign Server !  Digital Flywheel !  XMPie !  Typefi !   QuarkServer!   Tablet: !   Custom Android App development !   Custom iOS App development!   eBook Publishing: !   Calibre !   InDesign CS5.5-to-ePub www.databasepublish.com © 2012 DPCI. All Rights Reserved.
  10. 10. “Low Hanging Fruit” Options!   Apple iBooks Author !   Pros/cons!   Adobe Digital Publishing Suite, Quark AppStudio (Aquafadas) !   Pros/Cons!   HTML5 development !   Pros/Cons ! Quick Demonstration www.databasepublish.com © 2012 DPCI. All Rights Reserved.
  11. 11. Case Study: Daily Racing Form www.databasepublish.com © 2012 DPCI. All Rights Reserved.
  12. 12. Case Study: Comcast www.databasepublish.com© 2012 DPCI. All Rights Reserved.
  13. 13. Case Study: Comcast www.databasepublish.com© 2012 DPCI. All Rights Reserved.
  14. 14. Case Study: Comcast www.databasepublish.com© 2012 DPCI. All Rights Reserved.
  15. 15. Case Study: Comcast www.databasepublish.com© 2012 DPCI. All Rights Reserved.
  16. 16. Case Study: Primedia www.databasepublish.com© 2012 DPCI. All Rights Reserved.
  17. 17. Case Study: Primedia www.databasepublish.com© 2012 DPCI. All Rights Reserved.
  18. 18. Case Study: Primedia www.databasepublish.com© 2012 DPCI. All Rights Reserved.
  19. 19. Case Study: Primedia www.databasepublish.com© 2012 DPCI. All Rights Reserved.
  20. 20. TREND: Composite Content Apps!   “Content-enabled Vertical Applications” (CEVA)!   Manifold content contribution interfaces/experiences!   Manifold content consumption interfaces/experiences!   Fungible/dynamic workflows!   ECM did not address these challenges well, only storing and allowing users to interact with DATA, not rich content!   ECM addressed discoverability, not process and ‘processing’ (editing) of content!   CCAs support content processing www.databasepublish.com © 2012 DPCI. All Rights Reserved.
  21. 21. CCA Framework!   For Composite Content Applications you need an application platform (way to deliver applications) that can communicate via Internet and with your repository!   CCA must be able to leverage workflow capabilities of your repository!   Know what your content application options/ requirements are before you start!   ECM/CMS isn’t about just rich text editing or form-based content entry any longer www.databasepublish.com © 2012 DPCI. All Rights Reserved.
  22. 22. Leveraging Existing Apps for CCA!   Adobe products (InDesign, InCopy, FrameMaker, Illustrator, Photoshop, AIR apps)!   MS Office (Word, Excel), MS OfficeLIVE?!   OpenOffice/neoOffice!   oXygen XML Editor, Altova XMLSpy, Liquid XMLEditor!   Zoho Writer!   GoogleDocs?!   Balsamiq? Axure? (wireframing)!   Other? www.databasepublish.com © 2012 DPCI. All Rights Reserved.
  23. 23. Case Study: The United Nations!   The Future: !   Editorial production integrated with an open source repository !   Real-time indexing against UN taxonomy !   Presentation of content through an open-source website built using Responsive Design technologies !   Traditional channels to deliver print files to UN image setting devices in print shop !   Old school ‘download’ of PDF files on demand www.databasepublish.com © 2012 DPCI. All Rights Reserved.
  24. 24. Emerging Innovations at DPCI!   InDesign, Word, and Drupal!   InDesign Server and Drupal www.databasepublish.com © 2012 DPCI. All Rights Reserved.
  25. 25. InDesign Integration w/ Drupal www.databasepublish.com © 2012 DPCI. All Rights Reserved.
  26. 26. MS Word Integration w/ Drupal D2WORD - DRUPAL MICROSOFT WORD D2WORD ADDIN D2WORD ADDIN MICROSOFT WORD DRUPAL SERVICES MODULE D2WORD ADDIN D2WORD ADDINMICROSOFT WORD MICROSOFT WORD Drupal 7 & services module with endpoint defined with JSON formatter Desktop running Microsoft Word 2007 or 2010 & D2Word AddIn Installed www.databasepublish.com Word AddIn created in .NET using C# as a language of implementation. JSON (JavaScript Object Notation) © 2012 DPCI. All Rights Reserved.
  27. 27. InDesign Server Integration w/ Drupal DIGITAL FLYWHEEL SOLUTION OPS WEB APPLICATION DRUPAL DIGITAL FLYWHEEL .NET CLASS LIBRARY INDESIGN SERVER IDSM DIGIFLY – VB.NET EXECUTABLE FILE SYSTEM MS SQL SERVER 2008 DATABASE ENTERMEDIA SERVER INDESIGN LIBRARY IMAGE MAGICK LIBRARY ENTERMEDIA SERVER FILE SYSTEM COMCAST STORE OPS WEB SERVICES XMPIE SERVER .NET CLASS LIBRARY ASP.NET 4.0 Web Application on IIS 7 for Marking Up Template, Creating Business Rules, Configuring Dynamic MS SQL 2008 Database Server to Store Mark Up, Data Schema, Business Rules Disclaimer, Creating Data Schema, Document Listing and Dynamic Disclaimer ASP.NET 4.0 SOAP Web Services on IIS 7 for Checking in Template and Creating and Updating a Document Entermedia Server – External to Digital Flywheel Java Web Application on Apache for Load Balancing, HTTP Interface to IDS, Scaling Of Images. Drupal Digital Flywheel - External to Digital Flywheel VB.NET executable reads xml File and flows content into InDesignDocument using InDesign Library OPS Web Application Users - External to Digital Flywheel www.databasepublish.com Multiple Instances of InDesign Server Running as Windows Service Comcast Store - External to Digital Flywheel Files in File System. This includes XML, InDesign, JPEG etc XMPIE Server © 2012 DPCI. All Rights Reserved.
  28. 28. Emerging Innovations at DPCI!   InDesign, Word, and Drupal (Demos)!   InDesign Server and Drupal (Demo, if time) www.databasepublish.com © 2012 DPCI. All Rights Reserved.
  29. 29. Its Still About The Workflow!   Innovations will continue to emerge where media-independent workflow engines will be used to manage flexible data/file types in situ!   Cross-Media delivery proceeds to be more about channel connectors/converters www.databasepublish.com © 2012 DPCI. All Rights Reserved.
  30. 30. Question/Response TimeJoseph.bachana@databasepublish.comBlog: www.databasepublish.com/blog/jbachanaTwitter: joebachanaOffice: 212.575.5609 www.databasepublish.com © 2012 DPCI. All Rights Reserved.

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