Hss Trends May2009c

DAM Trends
Leveraging XMP
Rich User Interfaces (FLEX/AIR)
Adobe Creative Suite Integration
Video Management
Web-to-Print
© 2007 DPCI. All Rights Reserved.

DAM Trends (Continued)
The Content Repository
Integration with Web Content Management Systems
Integration with XML Servers and Text Mining Engines
General Enterprise Application Integration
Editorial Workflow and DAM

XMP
Leveraging unlimited namespaces that XMP allows
Full read/write access of XMP for all file types
Selective Encryption and locking of XMP fields
Executables, trigger scripted functions
Use XMP leveraging Native file system
Use of Custom Schemas
Products that Focus on XMP Support
*MediaBeacon
North Plains Telescope
ADAM Software
Day CQ DAM

Rich User Interfaces
Improving the end user’s experience
Online/offline work
Thick client-like applications without redundant development costs
AIR, Flex, SilverLight, JavaFX
Products With RIA components
EMC: Documentum (“Media Workspace” – FLEX)
NetXPosure (AIR)
Vignette Rich Media Services (AIR)
Autonomy MediaBin (New SilverLight interface)

Adobe Creative Suite Integration
Multi-page previews (InDesign)
Index InDesign files (what assets associated w/ file)
Auto-Ingest associated assets, disallowing dupes
Full Text Search
Drag-and-drop from DAM to InDesign
Automated ‘used on’ n layouts (many-to-many)
Deeper integration w/ Adobe Bridge/Version Cue
Asset Packaging (“Collect For Output”)
Products With CS Integration
Adam Software (“ComfortZone”)
MediaBeacon (MD5)
WAVE MediaBank

Video Management
Keyframe display and thumbnail selection
Integrated (built-in) Transcoding
Auto-Transcription and indexing (hmm… )
Annotation Tools
Drag-and-Drop assets to timelines
Integration with nonlinear editing software, video servers and other file-based workflow systems
Broadcast media File Type support
Products With Video Management Capabilities
OpenText Artesia DAM
New: Virage + MediaBin (Meaning-Based Computing)
… but success stories?

Multi-Channel Publishing
Integration with InDesign Server, Quark Server, PageFlex, XMPie, etc…
Automated PDF Generation using Job settings
Dynamic creation of e-book formats
Online Job Assembly
Pagination Tools
Other formats than print (Web, e-book, audio book, video versioning)
Products With Multichannel capabilities
OpenText Artesia (InDesign/Quark Server
MediaBeacon (InDesign Server)
MediaBank (PageFlex integration)
Adam (PageFlex)
Telescope (book publishing)

The Content Repository
Single repository DAM and other business systems
Or…
DAM Integrated out-of-box (OOB) with other systems

Special Case: Integration w/ WCMS
No Start up costs to connect the DAM with a WCMS
Asset usage on Web is tracked within DAM
Web (print) renditions managed within DAM
Products Built atop Content Repository
EMC Documentum
Products with integrated DAM/WCMS
Autonomy TeamSite and MediaBin
Day Communique and CQ DAM
Nstein WCMS and DAM
Fedora + Drupal (Open source)
ADAM + SDL Tridion (Partnered vendors)
*Industry needs more OOB connectors!

XML Servers and Text Mining
Improved handling of XML Content
More rapid content repackaging/reuse
Swifter ‘chunking’ of IP
Schema Independence
XQuery Support
Re: TME, integrated annotation
Products integrated with XML (+ TME)
EMC Documentum (With XDB acquisition)
NStein (TME, IxiaSoft, WCMS/DAM)
Alternate Approaches
MediaBin with Virage’s Meaning-based content analysis
MarkLogic (+ Temis): XML Server/TME without a DAM

EAI and DAM
Integration With SharePoint and Other Portal Products
Integration with CRM Solutions
Integration with ERP + Financial Systems
Integration with Job Ticket Management
Integration with Project Management Systems
Easier Integration with Custom Applications
Products Attending to EAI
MediaBeacon “Widgets”
ADAM Software: SharePoint
Equilibrium MediaRich: SharePoint
… Industry needs more OOB DAM/EAI

Editorial Workflow and DAM
Integration With K4 or SmartConnection, or
Its own editorial workflow management system
Products integrated with Editorial Workflow
Documentum and SmartConnection (But defunct?)
Quasar Tech’s Nuqleo Publishing System
New: Telescope Publishing Platform (Book publishers)

The dwindling DAM Microvendor
Continued consolidations…
- OpenText (Artesia, Artesia OnDemand, Vignette?)
Autonomy (Virage, MediaBin)
Can lone DAM vendors serve the marketplace’s needs?
Horizontal offering
Development resources
Support services
Implementation services
Governance?
But, entrepreneurial spirit reigns

SaaS Rising
Rapid growth of hosted DAM category
Leaders include:
OpenText Artesia OnDemand
Widen
GlobalEdit
Lingering issues around usability by internal creative workers
Perfect for lightweight asset presentation to 3 rd parties and distributed asset consumers
Taking market share from traditional installation base (hence OT/Emotion acquisition + vendors offering SaaS solutions now)

Inexorably, Open Source
Remember WCMS Market 5 years ago, when the vendors scoffed at the open-source solutions?
Open source is clobbering the WCMS vendors
We are two years into open-source DAM cycle
Within the next 2-3 years, open-source DAM products will begin to encroach on the proprietary solutions
Products To Watch (May not be the winners… )
Fedora
EnterMedia (OpenEdit)
Razuna
Resource Space
D-Space

Summary
DAM Vendors, with a few notable exceptions, still go too horizontal
Generally short on resources (development, implementation, support)
Out-of-Box functionality is missing around plug-and-play with WCMS and other critical business systems
Too broad functionality, difficult to maintain ‘bloat’
Upgrades to more modern platforms are costly and time-consuming
Too many one-offs since vendors insist on doing implementations
Recently acquired vendors may be getting overloaded in parent company protocols

Summary (continued)
Given all this, the spirit of innovation is generally alive and the products are moving forward
Rarely do I speak with a DAM vendor who isn’t utterly convinced they have the best product in the market – great enthusiasm and excitement for the future of their product
The vendors that focus on key value propositions will succeed, the others will continue to lose market share

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Hss Trends May2009c

by Joe Bachana

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