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Hss Trends May2009c
Hss Trends May2009c
Hss Trends May2009c
Hss Trends May2009c
Hss Trends May2009c
Hss Trends May2009c
Hss Trends May2009c
Hss Trends May2009c
Hss Trends May2009c
Hss Trends May2009c
Hss Trends May2009c
Hss Trends May2009c
Hss Trends May2009c
Hss Trends May2009c
Hss Trends May2009c
Hss Trends May2009c
Hss Trends May2009c
Hss Trends May2009c
Hss Trends May2009c
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Hss Trends May2009c

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Presentation I just gave today at the Henry Stewart Symposium on Digital Asset Management in NYC. The topic was trends in the DAM market. I covered areas where I see vendors making progress and where …

Presentation I just gave today at the Henry Stewart Symposium on Digital Asset Management in NYC. The topic was trends in the DAM market. I covered areas where I see vendors making progress and where they are falling short but need more work.

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    • 1. Latest Thinking in The DAM Space Presented by Joe Bachana, DPCI June 1, 2009 Trends in Digital Asset Management © 2007 DPCI. All Rights Reserved.
    • 2. DAM Trends <ul><li>Leveraging XMP </li></ul><ul><li>Rich User Interfaces (FLEX/AIR) </li></ul><ul><li>Adobe Creative Suite Integration </li></ul><ul><li>Video Management </li></ul><ul><li>Web-to-Print </li></ul>© 2007 DPCI. All Rights Reserved.
    • 3. DAM Trends (Continued) <ul><li>The Content Repository </li></ul><ul><li>Integration with Web Content Management Systems </li></ul><ul><li>Integration with XML Servers and Text Mining Engines </li></ul><ul><li>General Enterprise Application Integration </li></ul><ul><li>Editorial Workflow and DAM </li></ul>© 2007 DPCI. All Rights Reserved.
    • 4. XMP <ul><ul><li>Leveraging unlimited namespaces that XMP allows </li></ul></ul><ul><ul><li>Full read/write access of XMP for all file types </li></ul></ul><ul><ul><li>Selective Encryption and locking of XMP fields </li></ul></ul><ul><ul><li>Executables, trigger scripted functions </li></ul></ul><ul><ul><li>Use XMP leveraging Native file system </li></ul></ul><ul><ul><li>Use of Custom Schemas </li></ul></ul><ul><ul><li>Products that Focus on XMP Support </li></ul></ul><ul><ul><ul><li>*MediaBeacon </li></ul></ul></ul><ul><ul><ul><li>North Plains Telescope </li></ul></ul></ul><ul><ul><ul><li>ADAM Software </li></ul></ul></ul><ul><ul><ul><li>Day CQ DAM </li></ul></ul></ul>© 2007 DPCI. All Rights Reserved.
    • 5. Rich User Interfaces <ul><li>Improving the end user’s experience </li></ul><ul><li>Online/offline work </li></ul><ul><li>Thick client-like applications without redundant development costs </li></ul><ul><li>AIR, Flex, SilverLight, JavaFX </li></ul><ul><ul><li>Products With RIA components </li></ul></ul><ul><ul><ul><li>EMC: Documentum (“Media Workspace” – FLEX) </li></ul></ul></ul><ul><ul><ul><li>NetXPosure (AIR) </li></ul></ul></ul><ul><ul><ul><li>Vignette Rich Media Services (AIR) </li></ul></ul></ul><ul><ul><ul><li>Autonomy MediaBin (New SilverLight interface) </li></ul></ul></ul>© 2007 DPCI. All Rights Reserved.
    • 6. Adobe Creative Suite Integration <ul><li>Multi-page previews (InDesign) </li></ul><ul><li>Index InDesign files (what assets associated w/ file) </li></ul><ul><li>Auto-Ingest associated assets, disallowing dupes </li></ul><ul><li>Full Text Search </li></ul><ul><li>Drag-and-drop from DAM to InDesign </li></ul><ul><li>Automated ‘used on’ n layouts (many-to-many) </li></ul><ul><li>Deeper integration w/ Adobe Bridge/Version Cue </li></ul><ul><li>Asset Packaging (“Collect For Output”) </li></ul><ul><ul><li>Products With CS Integration </li></ul></ul><ul><ul><ul><li>Adam Software (“ComfortZone”) </li></ul></ul></ul><ul><ul><ul><li>MediaBeacon (MD5) </li></ul></ul></ul><ul><ul><ul><li>WAVE MediaBank </li></ul></ul></ul><ul><ul><ul><li>North Plains Telescope </li></ul></ul></ul>© 2007 DPCI. All Rights Reserved.
    • 7. Video Management <ul><li>Keyframe display and thumbnail selection </li></ul><ul><li>Integrated (built-in) Transcoding </li></ul><ul><li>Auto-Transcription and indexing (hmm… ) </li></ul><ul><li>Annotation Tools </li></ul><ul><li>Drag-and-Drop assets to timelines </li></ul><ul><li>Integration with nonlinear editing software, video servers and other file-based workflow systems </li></ul><ul><li>Broadcast media File Type support </li></ul><ul><ul><li>Products With Video Management Capabilities </li></ul></ul><ul><ul><ul><li>OpenText Artesia DAM </li></ul></ul></ul><ul><ul><ul><li>North Plains Telescope </li></ul></ul></ul><ul><ul><ul><li>New: Virage + MediaBin (Meaning-Based Computing) </li></ul></ul></ul><ul><ul><ul><li>… but success stories? </li></ul></ul></ul>© 2007 DPCI. All Rights Reserved.
    • 8. Multi-Channel Publishing <ul><li>Integration with InDesign Server, Quark Server, PageFlex, XMPie, etc… </li></ul><ul><li>Automated PDF Generation using Job settings </li></ul><ul><li>Dynamic creation of e-book formats </li></ul><ul><li>Online Job Assembly </li></ul><ul><li>Pagination Tools </li></ul><ul><li>Other formats than print (Web, e-book, audio book, video versioning) </li></ul><ul><ul><li>Products With Multichannel capabilities </li></ul></ul><ul><ul><ul><li>OpenText Artesia (InDesign/Quark Server </li></ul></ul></ul><ul><ul><ul><li>MediaBeacon (InDesign Server) </li></ul></ul></ul><ul><ul><ul><li>MediaBank (PageFlex integration) </li></ul></ul></ul><ul><ul><ul><li>Adam (PageFlex) </li></ul></ul></ul><ul><ul><ul><li>Telescope (book publishing) </li></ul></ul></ul>© 2007 DPCI. All Rights Reserved.
    • 9. The Content Repository <ul><li>Single repository DAM and other business systems </li></ul><ul><li>Or… </li></ul><ul><li>DAM Integrated out-of-box (OOB) with other systems </li></ul>© 2007 DPCI. All Rights Reserved.
    • 10. Special Case: Integration w/ WCMS <ul><li>No Start up costs to connect the DAM with a WCMS </li></ul><ul><li>Asset usage on Web is tracked within DAM </li></ul><ul><li>Web (print) renditions managed within DAM </li></ul><ul><ul><li>Products Built atop Content Repository </li></ul></ul><ul><ul><ul><li>EMC Documentum </li></ul></ul></ul><ul><ul><li>Products with integrated DAM/WCMS </li></ul></ul><ul><ul><ul><li>Autonomy TeamSite and MediaBin </li></ul></ul></ul><ul><ul><ul><li>Day Communique and CQ DAM </li></ul></ul></ul><ul><ul><ul><li>Nstein WCMS and DAM </li></ul></ul></ul><ul><ul><ul><li>Fedora + Drupal (Open source) </li></ul></ul></ul><ul><ul><ul><li>ADAM + SDL Tridion (Partnered vendors) </li></ul></ul></ul><ul><ul><ul><li>*Industry needs more OOB connectors! </li></ul></ul></ul>© 2007 DPCI. All Rights Reserved.
    • 11. XML Servers and Text Mining <ul><li>Improved handling of XML Content </li></ul><ul><li>More rapid content repackaging/reuse </li></ul><ul><li>Swifter ‘chunking’ of IP </li></ul><ul><li>Schema Independence </li></ul><ul><li>XQuery Support </li></ul><ul><li>Re: TME, integrated annotation </li></ul><ul><ul><li>Products integrated with XML (+ TME) </li></ul></ul><ul><ul><ul><li>EMC Documentum (With XDB acquisition) </li></ul></ul></ul><ul><ul><ul><li>NStein (TME, IxiaSoft, WCMS/DAM) </li></ul></ul></ul><ul><ul><li>Alternate Approaches </li></ul></ul><ul><ul><ul><li>MediaBin with Virage’s Meaning-based content analysis </li></ul></ul></ul><ul><ul><ul><li>MarkLogic (+ Temis): XML Server/TME without a DAM </li></ul></ul></ul>© 2007 DPCI. All Rights Reserved.
    • 12. EAI and DAM <ul><li>Integration With SharePoint and Other Portal Products </li></ul><ul><li>Integration with CRM Solutions </li></ul><ul><li>Integration with ERP + Financial Systems </li></ul><ul><li>Integration with Job Ticket Management </li></ul><ul><li>Integration with Project Management Systems </li></ul><ul><li>Easier Integration with Custom Applications </li></ul><ul><ul><li>Products Attending to EAI </li></ul></ul><ul><ul><ul><li>MediaBeacon “Widgets” </li></ul></ul></ul><ul><ul><ul><li>ADAM Software: SharePoint </li></ul></ul></ul><ul><ul><ul><li>Equilibrium MediaRich: SharePoint </li></ul></ul></ul><ul><ul><ul><li>… Industry needs more OOB DAM/EAI </li></ul></ul></ul>© 2007 DPCI. All Rights Reserved.
    • 13. Editorial Workflow and DAM <ul><li>Integration With K4 or SmartConnection, or </li></ul><ul><li>Its own editorial workflow management system </li></ul><ul><ul><li>Products integrated with Editorial Workflow </li></ul></ul><ul><ul><ul><li>Documentum and SmartConnection (But defunct?) </li></ul></ul></ul><ul><ul><ul><li>Quasar Tech’s Nuqleo Publishing System </li></ul></ul></ul><ul><ul><ul><li>New: Telescope Publishing Platform (Book publishers) </li></ul></ul></ul>© 2007 DPCI. All Rights Reserved.
    • 14. The dwindling DAM Microvendor <ul><li>Continued consolidations… </li></ul><ul><ul><li>- OpenText (Artesia, Artesia OnDemand, Vignette?) </li></ul></ul><ul><ul><li>Autonomy (Virage, MediaBin) </li></ul></ul><ul><li>Can lone DAM vendors serve the marketplace’s needs? </li></ul><ul><ul><li>Horizontal offering </li></ul></ul><ul><ul><li>Development resources </li></ul></ul><ul><ul><li>Support services </li></ul></ul><ul><ul><li>Implementation services </li></ul></ul><ul><ul><li>Governance? </li></ul></ul><ul><ul><li>But, entrepreneurial spirit reigns </li></ul></ul>© 2007 DPCI. All Rights Reserved.
    • 15. SaaS Rising <ul><li>Rapid growth of hosted DAM category </li></ul><ul><ul><li>Leaders include: </li></ul></ul><ul><ul><ul><li>OpenText Artesia OnDemand </li></ul></ul></ul><ul><ul><ul><li>Widen </li></ul></ul></ul><ul><ul><ul><li>GlobalEdit </li></ul></ul></ul><ul><li>Lingering issues around usability by internal creative workers </li></ul><ul><li>Perfect for lightweight asset presentation to 3 rd parties and distributed asset consumers </li></ul><ul><li>Taking market share from traditional installation base (hence OT/Emotion acquisition + vendors offering SaaS solutions now) </li></ul>© 2007 DPCI. All Rights Reserved.
    • 16. Inexorably, Open Source <ul><li>Remember WCMS Market 5 years ago, when the vendors scoffed at the open-source solutions? </li></ul><ul><li>Open source is clobbering the WCMS vendors </li></ul><ul><li>We are two years into open-source DAM cycle </li></ul><ul><li>Within the next 2-3 years, open-source DAM products will begin to encroach on the proprietary solutions </li></ul><ul><ul><li>Products To Watch (May not be the winners… ) </li></ul></ul><ul><ul><ul><li>Fedora </li></ul></ul></ul><ul><ul><ul><li>EnterMedia (OpenEdit) </li></ul></ul></ul><ul><ul><ul><li>Razuna </li></ul></ul></ul><ul><ul><ul><li>Resource Space </li></ul></ul></ul><ul><ul><ul><li>D-Space </li></ul></ul></ul>© 2007 DPCI. All Rights Reserved.
    • 17. Summary <ul><li>DAM Vendors, with a few notable exceptions, still go too horizontal </li></ul><ul><li>Generally short on resources (development, implementation, support) </li></ul><ul><li>Out-of-Box functionality is missing around plug-and-play with WCMS and other critical business systems </li></ul><ul><li>Too broad functionality, difficult to maintain ‘bloat’ </li></ul><ul><li>Upgrades to more modern platforms are costly and time-consuming </li></ul><ul><li>Too many one-offs since vendors insist on doing implementations </li></ul><ul><li>Recently acquired vendors may be getting overloaded in parent company protocols </li></ul>© 2007 DPCI. All Rights Reserved.
    • 18. Summary (continued) <ul><li>Given all this, the spirit of innovation is generally alive and the products are moving forward </li></ul><ul><li>Rarely do I speak with a DAM vendor who isn’t utterly convinced they have the best product in the market – great enthusiasm and excitement for the future of their product </li></ul><ul><li>The vendors that focus on key value propositions will succeed, the others will continue to lose market share </li></ul>© 2007 DPCI. All Rights Reserved.
    • 19. END Presentation Questions? Email: [email_address] Twitter: joebachana Linkedin: Joseph Bachana Blog: www.databasepublish.com/blog/jbachana 212.575.5609 (office) © 2007 DPCI. All Rights Reserved.

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