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  • -Lost lawsuit to Canadian company in 2009. No longer use in 2010
  • -Ballmer joined Microsoft in 1980 and was the first business manager hired by Bill Gates.-Dina Dublon was the chief financial officer of JPMorgan Chase from 1998 until her retirement at the end of 2004. 

Microsoft powerpointjb Microsoft powerpointjb Presentation Transcript

  • Patrick J. RiffelJacob Babcock Zach Motsch
  •  Did Microsoft ever come out with something that will make our computers moist and chewy like cakes where we could just eat them while we were working?  So far, Microsoft hasn’t! However, competitors like Google and Apple have introduced innovative products.
  •  “Microsoft was built on innovation, and our future depends on it” – Bill Gates 2009 – Dropped in sales  First year ever May 26th, 2010 – Apple overtakes # 1 October 4th, 2010 – Stock Downgraded  Microsoft has become known as “clumsy, uncompetitive innovator.”
  •  The great tech war of 2012  Apple, Facebook, Google, Amazon  Microsoft not included
  •  Why was Microsoft no longer creating thebreakthrough innovative technologies it once used to pride itself on, and how could they regain their once dominated # 1 position in the industry?
  •  1975: Microsoft is founded by Bill Gates and Paul Allen ▪ Sold computer language BASIC to MITS ▪ Micro-soft is an abbreviation of “microcomputer software”
  •  1977: Bill Gates and Paul Allen move from being "partners" to Gates as President and Allen as V.P. 1978: First international sales office – Japan 1981: Microsoft goes private ▪ Bill Gates - President and Chairman ▪ PaullAllen - Executive Vice President 1981: The 16-bit IBM personal computer is launched ▪ Uses the 16-bit "Microsoft Disk Operating System" ("MS- DOS")
  •  1983: Develops the Windows graphical operating system 1983: Develops Microsoft Mouse 1986: Microsoft Works Launched  Integrates word processing, spreadsheet, database, communications, and drawing functions  Public share increases by $61 million from $21 per share to $28 per share
  •  1989: IBM and Microsoft make a decade long agreement to jointly develop a range of system software offerings ▪ Includes enhancements to MS-DOS, Microsoft OS/2, and Microsoft LAN that work with Intel processors ▪ Microsoft Office is released 1990: Microsoft Windows 3.0 is released 1995: Microsoft 95 is launched ▪ Coupled with the "Microsoft Network" ("MSN"), a collection of internet services ▪ Microsoft and NBC form partnership to create a 24-hours news source on MSN
  •  1997: Microsoft Windows 97 along with Microsoft Internet Explorer 4.0 is launched 1998: U.S. Justice Department brings two antitrust cases on grounds that Microsofts Web browsers inclusion in Windows 95 forces the browser on PC makers and violates a prior pact with the Feds
  •  2001: Windows XP is launched internationally 2001: Xbox gaming system is released 2002: Partner with Compaq, Acer, Fujitsu, Sony, and Toshiba to release the Tablet PC 2003: Announce "Windows Mobile" software for mobile devices 2004: Federal court approves the settlement between Microsoft and the Department of Justice
  •  2007: Launch globally: ▪ Windows Vista ▪ Microsoft Office 2007 ▪ Zune, digital and music entertainment device ▪ Microsoft Windows Mobile 6 2008: Microsoft launches bid to acquire Yahoo! 2009: Windows 7 is launched 2009: Bing search engine is launched 2010: Microsoft Office 2010 is launched
  •  Corporate Culture  Manages to frustrate the efforts of best thinkers  Large groups shut down smaller teams in current structure  Near all executives in charge of music, e- books, phone, search, andtablet left in past decade. ▪ Interview from one of the departed execs states, “Too many semi-competent managers, too much in-house politics”
  •  Research and Development  Timing of product launch has been poor ▪ Web TV- Early ▪ Mobile, MP3 , Video Games – Late  Spent 9.5 Billion in 2009
  •  Innovation  Focused on higher margin, lower risk products ▪ Made financial sense ▪ Fell behind in integration and innovation because of it  Focused on large scale, rather than speed
  •  Bill Gates wrote a class scheduling program for his school. He tweaked the program’s code so that he was placed in classes with mostly female students Microsoft employees are called “Softie”  Average – 38-year old Male making $106k Huge art collection  Over 5,000 contemporary pieces Microsoft campus is full of bunnies  Had to catch and have them spayed and neutered
  •  Widely recognized Large market share - Global Diversified - OS, Browsers, Search Engines, Media player, gaming, mobile Dominates PC World High margin products
  •  Lagging in new creative and innovative products (Apple) New products are more imitations then new ideas Neglected to enter the video game industry until 2001 Poor timing to market Company culture that frustrates the efforts of visionary thinkers
  •  Large R&D budget - $9.5B Multiple different technology segments to improve and grow in Improve in customer tastes rather then business needs Purchase up and coming companies with innovative ideas and employees Further develop and integrate social media platform within businesses  Combine existing business products into a social media platform
  •  Shift in the industry  PCs to non-PCs  Phones and appliances  Cloud computing  Offering services to customers Google Docs Competitors  Apple, Google
  •  Co-founded by Steve Jobs and Steve Wozniak Lagged behind Microsoft in the computing industry in the ’70’s and ‘80’s Jobs quite in 1985 due to loosing a boardroom battle for control of the company Apple started its turnaround in 1996  Jobs vision and $150M from Microsoft
  •  Founded in 1998 by Sergey Brin and Larry Page Internet serach engine  97% of revenue in 2008 and 2009 was generate through search advertisement sales Expanded its products  Books, Maps, Apps, News  Purchases companies –YouTube and DoubleClick Mobile - Android
  •  World’s largest provider of computer products and services  IT infrastructure services  Business processes services  Business solutions requiring advanced computing power Has more patents than any other company in the world Created new innovative products that would generate revenue Innovation Jam in 2006  150,000 employees and stakeholders
  •  Founded in 1994 by David Filo and Jerry Yang Leading online portal before google Revenue generated by providing marketing on most of its websites Published its website in 25 different languages Became bureaucratic and slow at innovating  Brickhouse – 2006 ▪ Offsite incubator to create new innovations and ensure they reached the market as soon as possible
  •  Continue to Invest in R&D  Focus on Cloud-based technology  Improve communication between R&D and marketing departments to better align launch timing and customer needs
  •  Breed Innovation  Take more risks to discover either flaws or new opportunities with ideas  Maintain diverse social connections  Create fellowships that promote and award innovation and new business  Work with education institutions to launch entrepreneurial-centered courses and programs
  •  Change work culture  High monetary rewards for innovation  A flatter organizational hierarchy that cultivates ideas and lends a stronger voice to the employees
  •  Improve marketing strategy  Shift from business focused to a consumer focused marketing strategy  Increase marketing focus from product features to product “ease of use”  Develop more customer retail locations ▪ Release innovative and risky product that will only be available in stores
  •  Overview of recommendations  Discussed ways that Microsoft can improve corporate culture, breed timely innovation, and improve their marketing strategy. What has happened since 2010?  Increased profits ▪ 62 Billion (2010) – 69 Billion (2011)  Skype Acquisition for 8.5 billion  New marketing campaign emphasizing how products connect family  Ranked #1 in social media saviness, ahead of all competitors ▪ This change may have some affect on their culture.
  •  Blum, J. An inside look at cloud-based microsoft office 365http://www.entrepreneur.com/article/220246 Cohen, Amanda. "Surveying the Microsoft Antitrust Universe." Berkley Technology Law Journal 19.333 (2004): 333-64. EBSCO. Web. 5 Nov. 2011 Das, Anupreeta. Microsoft, Others Work on Yahoo Bid.http://www.online.wsj.com/article/SB100014240529702046187045766413500 08919750.html#ixzz1bIo97NUX Manjoo, F. (October 19th, 2011). The great tech war of 2012 http://www.fastcompany.com/magazine/160/tech-wars-2012-amazon-apple- google-facebook Microsoft jerry seinfeld bill gates shoe circus commercial. http://www.youtube.com/watch?v=rIjNJZpRtj8 N.A. Apple reports 4th quarter results.http://www.apple.com/pr/library/2011/10/18Apple-Reports-Fourth- Quarter-Results.html N.A. Microsoft annual report 2010.http://www.microsoft.com/investor/reports/ar10/index.html
  •  N.A. Microsoft officially welcomes skypehttp://www.microsoft.com/presspass/press/2011/oct11/10-13SkypePR.mspx Naraine, R. IT wrestles with microsoft monoculture myopiahttp://www.eweek.com/c/a/Windows/IT-Wrestles-with-Microsoft- Monoculture-Myopia/ O’brien, Kevin. Europe Drops Microsoft Antitrust Case. http://www.nytimes.com/2009/12/17/business/global/17msft.html?pagewanted= all Productivity future vision (2011).http://www.youtube.com/user/officevideos#p/u/0/a6cNdhOKwi0 Rosoff, M. Microsofts 15 biggest acquisitions (until today)http://www.businessinsider.com/microsofts-15-biggest-acquisitions-so- far-2011-5 Sandbert,, Jared. "Microsofts Six Fatal Errors." Newsweek 135.25 (2000): 22- 29.EBSCO. Web. 5 Nov. 2011. Wilcox, J. Microsofts clever family marketing campaign is exceptionalhttp://betanews.com/2011/11/03/microsofts-clever-family-marketing- campaign-is-exceptional/.