Billboard AdvertisingBillboard advertising is not Top Gear’s main advertising technique but occasionally to promotewhen a new season is coming up or to promote Top Gear in foreign countries, billboard advertisingis used. The billboards keep the same colours as the opening titles and each presenter has adifferent colour. This is indicated with Jeremy Clarkson being tinted blue in both billboards. Bothbillboards keep with the style of Top Gear and contain bold white writing on the black backgroundto capture the viewers attention. This font is consistent with the writing on Top Gear. The billboardon the left which says “Keep your eyes on the billboard” indicates that the viewer should read thewhole of the billboard so they know when Top Gear is on to watch it. The billboard on the right ishumerous and connects with the quoted “The funniest car show ever”. Instead of the fullpresenters faces being shown, a segment of the face is replaced with dials for Richard Hammond’seyes, a Tyre for Jeremy Clarkson’s hair and and headlights for James May’s eyes. This makes thebillboard funny for the audience and keeps the car theme which attracts audiences to watch TopGear.
Television AdvertisingTop Gear’s television advertising also follows a humorous nature. The adverts are only shown onBBC two and usually follow a narrative. In this instance the three women in the Top Gearwardrobe department are washing the presenters clothes but find they are either very dirty ordamaged. When they rhetorically ask how it happened, clips of the new season is displayed andat the end a familiar Top Gear character The Stig is also getting cleaned. This type of narrativealso makes the audience ask questions and these questions are answered with exciting clips ofwhat will be coming up on the new season of Top Gear. This gives the audience a tiny preview ofwhat will be upcoming on the new Top Gear season and makes the audience want to see more.At the end of the advert another familiar Top Gear character appears which all avid Top Gearfans are familiar with, The Stig. This creates familiarity with the audience and thus makes themwant to continue to watch the new season of Top Gear.