In this presentation, we analyse some of the aspect of media experimentation, taking the example of a laboratory for media at the Massachusetts Institute of Technology.
After examining how media research consists in creating new imaginaries (visual or experiental depictions, situations) a.k.a the "future", we then examine how these created facts (fictum, narratives) are usually presented as new and believable (plausible) celebrating things to come and in the same time carry out themes or topics that are in fact part of a bigger, mythical techno-cosmogony.
We conclude by synthetising both our future arguments and fictive counter-arguments in the context of media response abilities when it comes to amplify story-bits in media systems (memetic resonance). We propose in particular to add contextual elements to the repetition of narrative arguments made by story professionnals and also to encourage creative reconfiguration of both memes and their context in a pragmatic, and free attitude, where narratives are not only embodied as stories-objects but also as tools for action, recreation and playful reconfiguration of socio-material practices.
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