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Evaluation 5
Evaluation 5
Evaluation 5
Evaluation 5
Evaluation 5
Evaluation 5
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Evaluation 5

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  • 1. How did you attract/address youraudience
  • 2. This shot shows the two characters costume,and how it relates to our target audience members. Our targetaudience members are young, urban males, and the costumes thatthe characters are wearing relate to the audience,because it istypical teenager wear, especially the hoodies that Maddie and Billyare wearingAlso the age that ourcharacters are, means thatthe audience can easily relateto the members,which is apleasure that the audienceseek for when watching a film.
  • 3. As the title appears, the beat in our music kicks in. We chose our music because it isurban, which fits the social realist genre, but also because it is the sort of music thatour audience would listen to. We weren’t allowed to use a copyrighted song, that ouraudience members would regularly listen to, but we found a creative commons trackthat fit thecriteria. I also prefer that the song is new to the audience because it meansthat it is fresh, and catchy, and also most films will release a soundtrack CD afterdistributing the film, and this song would go well on a CD for people to buy as theywouldn’t have heard it before
  • 4. O u r film o p e n in g is s im ila r t o E d S h e e r a n ’s A T e a m m u s ic v id e o . W e lis t e n e d t o th is s o n g fo rin s p ir a t io n w h e n m a k in g o u r v id e o , b e c a u s e it h ig h lig h t s t h e d e s p a ir o f a h o m e le s s y o u n g g ir l, liv in go n t h e s t r e e t s . I t h in k t h a t o u r film o p e n in g is r e la ta b le t o t h e m u s ic v id e o , t h e b o t h p r o t a g o n is t s a r es im ila r . T h is m e a n s t h a t o u r t a r g e t a u d ie n c e , u r b a n t e e n a g e r s , w ill h a v e p r o b a b ly s e e n o r h e a r d t h iss o n g , a s it is v e r y p o p u la r , a n d t h e y t h e n m a k e a c o n n e c t io n w ith o u r film o p e n in g . It is im p o r t a n t fo ra n a u d ie n c e to m a k e a c o n n e c tio n t o a film o p e n in g b e c a u s e it m a k e s t h e f ilm m o r e e m o t io n a l a n de n jo y a b le , e s p e c ia lly if t h e y fo r m a t ta c h m e n t s t o t h e c h a r a c t e r s .
  • 5. Unique Selling PointAs the British film institute states “Better than any other genre, social realismhas shown us to ourselves, pushing the boundaries in the effort to put theexperiences of real Britons on the screen, and shaping our ideas of whatBritish cinema can be. While our cinema has experienced all the fluctuationsin fortune of Hollywoods first export territory, realism has been Britainsrichest gift to world cinema.”I believe that our film opening is an innovative social realism which exploresthe idea of youth homelessness. This idea is unique, and isnt a widelymarketed topic, there are some European and American films on thehomeless, however none that have the same British edge that ours does.Also because of the current economic crisis, subjects such as youthunemployment, and homelessness are constantly in the news, this meansthat it is a hot political topic, which the public would be eager to learn moreabout.
  • 6. Unique Selling PointAs the British film institute states “Better than any other genre, social realismhas shown us to ourselves, pushing the boundaries in the effort to put theexperiences of real Britons on the screen, and shaping our ideas of whatBritish cinema can be. While our cinema has experienced all the fluctuationsin fortune of Hollywoods first export territory, realism has been Britainsrichest gift to world cinema.”I believe that our film opening is an innovative social realism which exploresthe idea of youth homelessness. This idea is unique, and isnt a widelymarketed topic, there are some European and American films on thehomeless, however none that have the same British edge that ours does.Also because of the current economic crisis, subjects such as youthunemployment, and homelessness are constantly in the news, this meansthat it is a hot political topic, which the public would be eager to learn moreabout.

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