Luxury Suvs Jasminwalker

379 views
344 views

Published on

Published in: Automotive, Business
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
379
On SlideShare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
6
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

Luxury Suvs Jasminwalker

  1. 1. LUXURY SUVS: Which One Will You Choose? Jasmin Walker
  2. 2. Agenda <ul><li>Overview </li></ul><ul><li>Criteria Evaluated </li></ul><ul><li>Background Methodology </li></ul><ul><li>Overview of Alternatives </li></ul><ul><li>Findings </li></ul><ul><li>Client Preferences </li></ul><ul><li>Conclusion & Recommendation </li></ul>
  3. 3. Overview <ul><li>This report is designed to provide a recommendation on which high-end luxury SUV to purchase. I have evaluated the alternatives of three luxury SUVS to determine the best alternative that coincides with the clients’ preferences based on specific criteria. </li></ul><ul><li>I evaluated the alternatives of three vehicle choices: the Cadillac Escalade, Land Rover Range Rover, and Lincoln Navigator. </li></ul><ul><li>I conducted three interviews and did research on all three alternatives to come up with the best solution for the client. </li></ul>
  4. 4. Criteria Evaluated The table below is what I based my evaluation on: Owner disadvantages Owner advantages Owner Luxury Rating Exterior choices Interior choices Size of fuel tank MPG Extra Options Features Price Range Rover Navigator Escalade Criteria
  5. 5. Background Methodology <ul><li>I conducted three interviews, one with an Escalade owner; Rufus Alexander, a Lincoln owner; Erin Henderson and a Range Rover owner; Happ Thomas. </li></ul><ul><li>I chose to interview these three individuals to see what they like and dislike about their SUVS. </li></ul><ul><li>I conducted internet research because it would be the easiest way to gather information from a variety of sources. </li></ul><ul><li>I reviewed several automotive websites such as Edmunds.com, Lincoln.com, Landrover.com, Cadillac.com </li></ul>
  6. 6. Overview of Alternatives <ul><li>The Cadillac Escalade is powerful and luxurious. It is known for its edgy and stylish design. The interior design uses high-quality materials providing a high sense of luxury. </li></ul><ul><li>The Navigator has a sleek design, with features that capitalize on luxury. The SUV is a seven passenger vehicle with excellent comfort. The Lincoln Navigator is powerful and versatile with excellent safety and security. </li></ul><ul><li>The Range Rover is the most expensive of the three, offering a multitude of standard features, and less extra options. </li></ul>
  7. 7. Findings <ul><li>PRICE </li></ul><ul><ul><li>Escalade starts at $61,935 </li></ul></ul><ul><ul><li>Navigator starts at $54,130 </li></ul></ul><ul><ul><li>Range Rover starts at $78,450 </li></ul></ul><ul><li>MILES PER GALLON </li></ul><ul><ul><li>ESCALADE </li></ul></ul><ul><ul><ul><li>12 mpg city </li></ul></ul></ul><ul><ul><ul><li>19 mpg highway </li></ul></ul></ul><ul><ul><ul><li>15 mpg combined </li></ul></ul></ul><ul><ul><li>NAVIGATOR </li></ul></ul><ul><ul><ul><li>14 mpg city </li></ul></ul></ul><ul><ul><ul><li>20 mpg highway </li></ul></ul></ul><ul><ul><ul><li>17 mpg combined </li></ul></ul></ul><ul><ul><li>RANGE ROVER </li></ul></ul><ul><ul><ul><li>12 mpg city </li></ul></ul></ul><ul><ul><ul><li>18 mpg highway </li></ul></ul></ul><ul><ul><ul><li>14 mpg combined </li></ul></ul></ul>CADILLAC ESCALADE www.Cadillac.com
  8. 8. Findings <ul><li>FEATURES </li></ul><ul><li>5 person total seating capacity </li></ul><ul><li>8-way power driver and passenger seat </li></ul><ul><li>2 one-touch power windows </li></ul><ul><li>Heated mirrors </li></ul><ul><li>Power lift-gate </li></ul><ul><li>reverse tilt passenger mirror provides curb view when vehicle in reverse </li></ul><ul><li>universal remote transmitter </li></ul><ul><li>audio and cruise controls on steering wheel </li></ul><ul><li>dual zone climate controls - driver and passenger </li></ul><ul><li>leather and wood trim on doors </li></ul><ul><li>leather-wrapped steering wheel </li></ul><ul><li>memorized settings for 3 drivers </li></ul><ul><li>DVD based display w/voice activation and directions navigation system </li></ul><ul><li>Separate rear audio </li></ul><ul><li>auxiliary MP3 audio input </li></ul><ul><li>14 speakers </li></ul><ul><li>Privacy glass </li></ul><ul><li>1 subwoofer </li></ul><ul><li>7 person seating </li></ul><ul><li>parking sensors </li></ul><ul><li>power lift-gate </li></ul><ul><li>rearview-mirror-mounted back-up camera </li></ul><ul><li>leather upholstery </li></ul><ul><li>adjustable pedals </li></ul><ul><li>Navigation system </li></ul><ul><li>a power tilt-and-telescoping steering wheel </li></ul><ul><li>10-way power driver and passenger seat </li></ul><ul><li>heating and cooling seats </li></ul><ul><li>driver memory settings </li></ul><ul><li>heated second-row seats </li></ul><ul><li>a second-row center console with auxiliary climate controls </li></ul><ul><li>power-folding third-row seats </li></ul><ul><li>14-speaker surround-sound audio system with a six-CD changer </li></ul><ul><li>satellite radio </li></ul><ul><li>sync voice technology </li></ul><ul><li>auxiliary input jack </li></ul><ul><li>privacy glass </li></ul><ul><li>2 subwoofers </li></ul><ul><li>leather wrapped steering wheel with radio and climate controls </li></ul><ul><li>voice- activated Navigation system(OnStar) </li></ul><ul><li>7 person seating </li></ul><ul><li>heated front seats </li></ul><ul><li>Remote start </li></ul><ul><li>Keyless entry </li></ul><ul><li>8-way power driver and passenger seat </li></ul><ul><li>2 one-touch power windows </li></ul><ul><li>heated mirrors </li></ul><ul><li>reclining rear seats </li></ul><ul><li>adjustable pedals </li></ul><ul><li>Universal remote transmitter </li></ul><ul><li>three zone climate control </li></ul><ul><li>driver memory settings </li></ul><ul><li>Hands free phone </li></ul><ul><li>10 speakers </li></ul><ul><li>turn signal mirrors </li></ul><ul><li>privacy glass </li></ul><ul><li>chrome grille </li></ul>Range Rover Navigator Escalade
  9. 9. Findings <ul><li>EXTRA OPTIONS </li></ul><ul><ul><li>ESCALADE </li></ul></ul><ul><ul><ul><li>Heated steering wheel </li></ul></ul></ul><ul><ul><ul><li>Heated and cooled front seats </li></ul></ul></ul><ul><ul><ul><li>Power sunroof </li></ul></ul></ul><ul><ul><ul><li>Chrome wheels </li></ul></ul></ul><ul><ul><li>NAVIGATOR </li></ul></ul><ul><ul><ul><li>hard-drive-based voice activated navigation system with voice recognition with 10 GB of music storage </li></ul></ul></ul><ul><ul><ul><li>Rear-Seat DVD entertainment system </li></ul></ul></ul><ul><ul><ul><li>Power sunroof </li></ul></ul></ul><ul><ul><li>RANGE ROVER </li></ul></ul><ul><ul><ul><li>14-way adjustable, heat and cooled front seats. </li></ul></ul></ul><ul><ul><ul><li>Rear Seat Entertainment: Dual video display screens, six-disc DVD changer, wireless headphones, remote control </li></ul></ul></ul>
  10. 10. Findings <ul><li>INTERIOR CHOICES </li></ul><ul><ul><li>ESCALADE </li></ul></ul><ul><ul><ul><li>Black with chocolate wood accents </li></ul></ul></ul><ul><ul><ul><li>Tan with brown wood accents </li></ul></ul></ul><ul><ul><li>NAVIGATOR </li></ul></ul><ul><ul><ul><li>Black </li></ul></ul></ul><ul><ul><ul><li>Camel </li></ul></ul></ul><ul><ul><ul><li>Gray </li></ul></ul></ul><ul><ul><ul><li>All three choices have wood accents </li></ul></ul></ul><ul><ul><li>RANGE ROVER </li></ul></ul><ul><ul><ul><li>Cherry wood trim </li></ul></ul></ul><ul><ul><ul><li>Walnut trim </li></ul></ul></ul><ul><ul><ul><li>Black </li></ul></ul></ul><ul><ul><ul><li>Tan </li></ul></ul></ul><ul><ul><ul><li>Ivory </li></ul></ul></ul>
  11. 11. Findings <ul><li>EXTERIOR CHOICES </li></ul><ul><ul><li>ESCALADE </li></ul></ul><ul><ul><ul><li>Black </li></ul></ul></ul><ul><ul><ul><li>Blue </li></ul></ul></ul><ul><ul><ul><li>Gray </li></ul></ul></ul><ul><ul><ul><li>Gold </li></ul></ul></ul><ul><ul><ul><li>Silver </li></ul></ul></ul><ul><ul><li>NAVIGATOR </li></ul></ul><ul><ul><ul><li>Dark blue pearl </li></ul></ul></ul><ul><ul><ul><li>Stone green </li></ul></ul></ul><ul><ul><ul><li>Red </li></ul></ul></ul><ul><ul><ul><li>Silver </li></ul></ul></ul><ul><ul><ul><li>Black pearl </li></ul></ul></ul><ul><ul><ul><li>Black clear-coat </li></ul></ul></ul><ul><ul><ul><li>White platinum </li></ul></ul></ul><ul><ul><li>RANGE ROVER </li></ul></ul><ul><ul><ul><li>White </li></ul></ul></ul><ul><ul><ul><li>Blue metallic </li></ul></ul></ul><ul><ul><ul><li>Grey metallic </li></ul></ul></ul><ul><ul><ul><li>Green </li></ul></ul></ul><ul><ul><ul><li>Red metallic </li></ul></ul></ul><ul><ul><ul><li>black </li></ul></ul></ul>
  12. 12. Findings <ul><li>GOVERNMENT SAFETY RATING </li></ul><ul><ul><li>ESCALADE </li></ul></ul><ul><ul><ul><li>5 out of 5 stars for frontal and side impact occupant protection </li></ul></ul></ul><ul><ul><li>NAVIGATOR </li></ul></ul><ul><ul><ul><li>5 out of 5 stars for frontal and side impact occupant protection </li></ul></ul></ul><ul><ul><li>RANGE ROVER </li></ul></ul><ul><ul><ul><li>Hasn’t been test yet </li></ul></ul></ul><ul><li>OWNER LUXURY RATING </li></ul><ul><ul><li>ESCALADE </li></ul></ul><ul><ul><ul><li>8.5 </li></ul></ul></ul><ul><ul><li>NAVIGATOR </li></ul></ul><ul><ul><ul><li>10 </li></ul></ul></ul><ul><ul><li>RANGE ROVER </li></ul></ul><ul><ul><ul><li>9 </li></ul></ul></ul>
  13. 13. Findings <ul><li>OWNER LIKES </li></ul><ul><li>Performance </li></ul><ul><li>Stylish </li></ul><ul><li>Interior design </li></ul><ul><li>Quiet ride </li></ul><ul><li>Comfortable driver and passenger seats </li></ul><ul><li>Tri -zone automatic climate control </li></ul><ul><li>Parking sensors </li></ul><ul><li>Navigation system </li></ul><ul><li>Satellite Radio </li></ul><ul><li>Navigation system </li></ul><ul><li>Cool/heated seats </li></ul><ul><li>Interior design </li></ul><ul><li>Voice command </li></ul><ul><li>Spacious </li></ul><ul><li>Comfort </li></ul><ul><li>Grill on front </li></ul><ul><li>Smooth and quiet ride </li></ul><ul><li>Power rear lift-gate </li></ul><ul><li>THX audio sound system </li></ul><ul><li>Comfort </li></ul><ul><li>Handling </li></ul><ul><li>Entertainment system </li></ul><ul><li>Interior and exterior design </li></ul><ul><li>GPS system, </li></ul><ul><li>Heated/deep seats </li></ul><ul><li>Large side mirrors </li></ul><ul><li>Visual and sound alerts to prevent bumping into the rear </li></ul><ul><li>DVD entertainment system </li></ul>RANGE ROVER NAVIGATOR ESCALADE
  14. 14. Client Preferences <ul><li>MAXIMUM PRICE WILLING TO PAY: $75,000 </li></ul><ul><li>REQUIRED PREFERENCES </li></ul><ul><ul><li>Navigation system </li></ul></ul><ul><ul><li>Quality sound system </li></ul></ul><ul><ul><li>Leather </li></ul></ul><ul><ul><li>5 person seating </li></ul></ul><ul><ul><li>Power rear lift gate </li></ul></ul><ul><ul><li>Several-ways to change seat </li></ul></ul><ul><ul><li>Memorized seat settings </li></ul></ul><ul><ul><li>Sunroof </li></ul></ul><ul><ul><li>Dual or tri-zone </li></ul></ul><ul><ul><li>climate control </li></ul></ul><ul><ul><li>Spacious </li></ul></ul><ul><ul><li>Big trunk </li></ul></ul><ul><ul><li>Decent fuel mileage </li></ul></ul><ul><ul><li>Safe </li></ul></ul><ul><ul><li>Heated seats </li></ul></ul><ul><ul><li>Adjustable pedals </li></ul></ul><ul><ul><li>Satellite radio </li></ul></ul><ul><ul><li>Universal remote control </li></ul></ul><ul><ul><li>Turn signal side mirrors </li></ul></ul>RANGE ROVER www.landrover.com
  15. 15. Client Preferences <ul><li>MINIMUM MILES PER GALLON ACCEPTED: 15 mpg combined </li></ul><ul><li>INTERIOR CHOICES </li></ul><ul><ul><li>Black </li></ul></ul><ul><ul><li>Tan </li></ul></ul><ul><ul><li>Wood Trim </li></ul></ul><ul><li>ONLY WANTS BLACK EXTERIOR </li></ul>NAVIGATOR INTERIOR www.Lincoln.com
  16. 16. Conclusion & Recommendation <ul><li>Range Rover eliminated immediately due to price </li></ul><ul><ul><li>Range Rover starting price is $78,450 </li></ul></ul><ul><ul><li>Client only willing to pay up to $75,000 </li></ul></ul><ul><li>Escalade and Navigator very similar in comparison </li></ul><ul><li>Both offered a majority of features the client desired </li></ul><ul><li>Navigator had better fuel mileage and owner rating </li></ul><ul><li>Navigator had more of the luxury features in the SUV at a lower price than the Escalade </li></ul><ul><li>Recommended the client purchase the Lincoln Navigator as his luxury SUV </li></ul>
  17. 17. LINCOLN NAVIGATOR LINCOLN NAVIGATOR www.lincoln.com

×