Luxury Suvs Jasminwalker
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Luxury Suvs Jasminwalker

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Luxury Suvs Jasminwalker Luxury Suvs Jasminwalker Presentation Transcript

  • LUXURY SUVS: Which One Will You Choose? Jasmin Walker
  • Agenda
    • Overview
    • Criteria Evaluated
    • Background Methodology
    • Overview of Alternatives
    • Findings
    • Client Preferences
    • Conclusion & Recommendation
  • Overview
    • This report is designed to provide a recommendation on which high-end luxury SUV to purchase. I have evaluated the alternatives of three luxury SUVS to determine the best alternative that coincides with the clients’ preferences based on specific criteria.
    • I evaluated the alternatives of three vehicle choices: the Cadillac Escalade, Land Rover Range Rover, and Lincoln Navigator.
    • I conducted three interviews and did research on all three alternatives to come up with the best solution for the client.
  • Criteria Evaluated The table below is what I based my evaluation on: Owner disadvantages Owner advantages Owner Luxury Rating Exterior choices Interior choices Size of fuel tank MPG Extra Options Features Price Range Rover Navigator Escalade Criteria
  • Background Methodology
    • I conducted three interviews, one with an Escalade owner; Rufus Alexander, a Lincoln owner; Erin Henderson and a Range Rover owner; Happ Thomas.
    • I chose to interview these three individuals to see what they like and dislike about their SUVS.
    • I conducted internet research because it would be the easiest way to gather information from a variety of sources.
    • I reviewed several automotive websites such as Edmunds.com, Lincoln.com, Landrover.com, Cadillac.com
  • Overview of Alternatives
    • The Cadillac Escalade is powerful and luxurious. It is known for its edgy and stylish design. The interior design uses high-quality materials providing a high sense of luxury.
    • The Navigator has a sleek design, with features that capitalize on luxury. The SUV is a seven passenger vehicle with excellent comfort. The Lincoln Navigator is powerful and versatile with excellent safety and security.
    • The Range Rover is the most expensive of the three, offering a multitude of standard features, and less extra options.
  • Findings
    • PRICE
      • Escalade starts at $61,935
      • Navigator starts at $54,130
      • Range Rover starts at $78,450
    • MILES PER GALLON
      • ESCALADE
        • 12 mpg city
        • 19 mpg highway
        • 15 mpg combined
      • NAVIGATOR
        • 14 mpg city
        • 20 mpg highway
        • 17 mpg combined
      • RANGE ROVER
        • 12 mpg city
        • 18 mpg highway
        • 14 mpg combined
    CADILLAC ESCALADE www.Cadillac.com
  • Findings
    • FEATURES
    • 5 person total seating capacity
    • 8-way power driver and passenger seat
    • 2 one-touch power windows
    • Heated mirrors
    • Power lift-gate
    • reverse tilt passenger mirror provides curb view when vehicle in reverse
    • universal remote transmitter
    • audio and cruise controls on steering wheel
    • dual zone climate controls - driver and passenger
    • leather and wood trim on doors
    • leather-wrapped steering wheel
    • memorized settings for 3 drivers
    • DVD based display w/voice activation and directions navigation system
    • Separate rear audio
    • auxiliary MP3 audio input
    • 14 speakers
    • Privacy glass
    • 1 subwoofer
    • 7 person seating
    • parking sensors
    • power lift-gate
    • rearview-mirror-mounted back-up camera
    • leather upholstery
    • adjustable pedals
    • Navigation system
    • a power tilt-and-telescoping steering wheel
    • 10-way power driver and passenger seat
    • heating and cooling seats
    • driver memory settings
    • heated second-row seats
    • a second-row center console with auxiliary climate controls
    • power-folding third-row seats
    • 14-speaker surround-sound audio system with a six-CD changer
    • satellite radio
    • sync voice technology
    • auxiliary input jack
    • privacy glass
    • 2 subwoofers
    • leather wrapped steering wheel with radio and climate controls
    • voice- activated Navigation system(OnStar)
    • 7 person seating
    • heated front seats
    • Remote start
    • Keyless entry
    • 8-way power driver and passenger seat
    • 2 one-touch power windows
    • heated mirrors
    • reclining rear seats
    • adjustable pedals
    • Universal remote transmitter
    • three zone climate control
    • driver memory settings
    • Hands free phone
    • 10 speakers
    • turn signal mirrors
    • privacy glass
    • chrome grille
    Range Rover Navigator Escalade
  • Findings
    • EXTRA OPTIONS
      • ESCALADE
        • Heated steering wheel
        • Heated and cooled front seats
        • Power sunroof
        • Chrome wheels
      • NAVIGATOR
        • hard-drive-based voice activated navigation system with voice recognition with 10 GB of music storage
        • Rear-Seat DVD entertainment system
        • Power sunroof
      • RANGE ROVER
        • 14-way adjustable, heat and cooled front seats.
        • Rear Seat Entertainment: Dual video display screens, six-disc DVD changer, wireless headphones, remote control
  • Findings
    • INTERIOR CHOICES
      • ESCALADE
        • Black with chocolate wood accents
        • Tan with brown wood accents
      • NAVIGATOR
        • Black
        • Camel
        • Gray
        • All three choices have wood accents
      • RANGE ROVER
        • Cherry wood trim
        • Walnut trim
        • Black
        • Tan
        • Ivory
  • Findings
    • EXTERIOR CHOICES
      • ESCALADE
        • Black
        • Blue
        • Gray
        • Gold
        • Silver
      • NAVIGATOR
        • Dark blue pearl
        • Stone green
        • Red
        • Silver
        • Black pearl
        • Black clear-coat
        • White platinum
      • RANGE ROVER
        • White
        • Blue metallic
        • Grey metallic
        • Green
        • Red metallic
        • black
  • Findings
    • GOVERNMENT SAFETY RATING
      • ESCALADE
        • 5 out of 5 stars for frontal and side impact occupant protection
      • NAVIGATOR
        • 5 out of 5 stars for frontal and side impact occupant protection
      • RANGE ROVER
        • Hasn’t been test yet
    • OWNER LUXURY RATING
      • ESCALADE
        • 8.5
      • NAVIGATOR
        • 10
      • RANGE ROVER
        • 9
  • Findings
    • OWNER LIKES
    • Performance
    • Stylish
    • Interior design
    • Quiet ride
    • Comfortable driver and passenger seats
    • Tri -zone automatic climate control
    • Parking sensors
    • Navigation system
    • Satellite Radio
    • Navigation system
    • Cool/heated seats
    • Interior design
    • Voice command
    • Spacious
    • Comfort
    • Grill on front
    • Smooth and quiet ride
    • Power rear lift-gate
    • THX audio sound system
    • Comfort
    • Handling
    • Entertainment system
    • Interior and exterior design
    • GPS system,
    • Heated/deep seats
    • Large side mirrors
    • Visual and sound alerts to prevent bumping into the rear
    • DVD entertainment system
    RANGE ROVER NAVIGATOR ESCALADE
  • Client Preferences
    • MAXIMUM PRICE WILLING TO PAY: $75,000
    • REQUIRED PREFERENCES
      • Navigation system
      • Quality sound system
      • Leather
      • 5 person seating
      • Power rear lift gate
      • Several-ways to change seat
      • Memorized seat settings
      • Sunroof
      • Dual or tri-zone
      • climate control
      • Spacious
      • Big trunk
      • Decent fuel mileage
      • Safe
      • Heated seats
      • Adjustable pedals
      • Satellite radio
      • Universal remote control
      • Turn signal side mirrors
    RANGE ROVER www.landrover.com
  • Client Preferences
    • MINIMUM MILES PER GALLON ACCEPTED: 15 mpg combined
    • INTERIOR CHOICES
      • Black
      • Tan
      • Wood Trim
    • ONLY WANTS BLACK EXTERIOR
    NAVIGATOR INTERIOR www.Lincoln.com
  • Conclusion & Recommendation
    • Range Rover eliminated immediately due to price
      • Range Rover starting price is $78,450
      • Client only willing to pay up to $75,000
    • Escalade and Navigator very similar in comparison
    • Both offered a majority of features the client desired
    • Navigator had better fuel mileage and owner rating
    • Navigator had more of the luxury features in the SUV at a lower price than the Escalade
    • Recommended the client purchase the Lincoln Navigator as his luxury SUV
  • LINCOLN NAVIGATOR LINCOLN NAVIGATOR www.lincoln.com