Social media for Mangers Basics

by Jazmin Hupp on Feb 17, 2012

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This workshop will cover the very basics of social media for managers. Bring your "stupid questions" because we're starting from the very beginning in an environment where everyone feels just as lost as you do. More importantly, we'll teach you about the types of Social Media so that even as the individual sites change you'll have the knowledge to understand the new ones that come out.

Have you been asked to talk to an employee based on what they Tweeted but you don't understand Twitter?
Have you been asked to promote your organization on social media but don't understand where to start?

Topics Include:
Twitter: From Tweets to Hash Tags
Facebook: Pages, Privacy Controls, and Tagging. Should I be Facebook friends with my employees? What about my customers?
Foursquare: Why Do These People Check-in?
LinkedIn: Profile tips to Removing Ex-Employees From Your Business Page
Reddit: The new Digg (even if you never knew what Digg was)

About The Speaker: Jazmin Hupp is the Director of Awesome for Tekserve, the independent Apple computer store in NYC. Her public speaking engagements have included preventing payment fraud on in-store and shipped orders, low-cost marketing best practices, social media, customer surveying, and responding to customer complaints. You can follow here on Twitter @jazminhupp and follow Tekserve through @Tekserve or @TekserveForBiz.

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Social media for Mangers Basics — Presentation Transcript

Social Media Basics For ManagersIf you tweet, use hashtag #SMWTekserve to talk about this seminar. Follow me @jazminhupp.Download The Slides From JazminHupp.com

Rules of Engagement✤ The Best Way to Learn is By DOING✤ Use a Unique & Secure Password For EVERY Site✤ Understand WHO you are sharing with✤ Read the site’s FAQ (really, it helps)✤ Lurk Before You Start Posting✤ Give Before You Take

www.briansolis.com

Social Media Types✤ Social Networking (Facebook) ✤ Wikis (Wikipedia)✤ Blogs (WordPress) ✤ Group Buying (Groupon)✤ Micro-Blogs (Twitter) ✤ Music & Podcast Sharing (Pandora)✤ Social Sharing (Pinterest) ✤ Photo Sharing (Flickr)✤ Crowd-Sourcing ✤ Location Based Services (Foursquare)✤ Internet Memes ✤ Video Sharing (YouTube)

Social Networking✤ Online Proﬁle✤ Friends✤ Sharing of Photos & Online Content✤ Terms: Status Update, Like, Comment, Share, Tagging

Up To 200px Wide By 600px Tall

Blogs✤ Collection of posts typically around a category of topics from one or more authors✤ Typically shown in reverse-chronological order✤ Platforms: WordPress, Blogger, LiveJounal, TypePad, Tumblr, Posterous, Drupal✤ Terms: Post, Categories, Tags, RSS, Comments, Guest Post, Cross Post as of 2/2012 Source: technorati.com/blogs/top100/

Total Minutes Spent Per Month On Source: Nielsen Company Social Media Data StacksUS Social Networks & Blogs in Millions

Total Minutes Spent Per Month On Source: Nielsen Company Social Media Data StacksUS Social Networks & Blogs in Millions60,000,000 53,457,258 45,000,000 30,000,000 15,000,000 0 623,525 723,793 325,679 565,156 Blogger Facebook Twitter Tumblr LinkedIn

Twitter✤ Twitter Handle, Pic, & Bio✤ Tweets & ReTweets✤ Hashtags (more to come)✤ @Reply (“at reply”)✤ Terms: URL Shorteners, Followers, Direct Message, Favorites, Lists

Hashtags source http://yearinreview.twitter.com/en/hottopics.html✤ Events or disasters: Jazmin’s presentation on social media was great! Top Hashtags #SMWTekserve. OR #sandiegofire A shelter has opened up downtown of 2012 for fire refugees.✤ Follow Friday: #FF @jazminhupp @Tekserve @TekserveForBiz @Women2 @FounderLabs @FounderFriday✤ Context: I cant believe anyone would design software like this! #microsoftoffice✤ Disclaimers/Jokes: I just made out with your boyfriend! #kidding #hewishes #likeIwouldadmititanyway✤ Quote: "Great minds discuss ideas. Average minds discuss events. Small minds discuss people." ~Eleanor Roosevelt #quote

slide download: jazminhupp.comLocation Based Services✤ Foursquare & Facebook Places✤ Check-in http://vimeo.com/35640651✤ Special Deals✤ See Who Else is Checked In✤ Posts photos and tips

Reddit✤ Reddit is the new Digg✤ Originally Links to Outside Content, now photos and text questions as well✤ Upvote/Downvote✤ Subreddits/Categories✤ Popularity depends on speed of voting

Internet Memes✤ KnowYourMeme.com✤ Google It✤ Ask Someone Younger Than You

Sh*t Girls Say http://www.youtube.com/watch?v=u-yLGIH7W9Y

Advice Animals source: quickmeme.com Business Cat Condescending Wonka “Why You No” Guy

Video Sharing✤ YouTube, Vimeo, Hulu✤ Embedding & Sharing✤ Views✤ Likes & Dislikes✤ Comments

Photos: Flickr, Picasa, Instagram, Facebook

Instagram

Social Sharing✤ Blogs: Tumblr, Posterous✤ Collections: Pinterest, TheFancy✤ Follow✤ Reblog/Repin/Share/Feature✤ Like✤ Comment

You Can Crowd Source Anything✤ Innovation (Netﬂix)✤ Products (Quirky)✤ Funding (Kickstarter)✤ Knowledge/Answers (Quora)✤ Lending (LendingClub)

Wikis✤ Web pages created by a collective of users. Everything from the original writing to citing of sources is done by volunteers users and editors.✤ Wikipedia founded in 2001 ✤ 18 million entries in 279 languages ✤ Top 10 most popular Web site As of 5/23/11 Source: http://topics.nytimes.com/top/news/business/companies/wikipedia/index.html

Group Buying✤ Groupon✤ Livingsocial✤ Gilt Groupe✤ Rue La La

Music & Podcasts✤ Music Sharing: Last.FM, TurnTable.FM✤ Music Discovery: Pandora, MySpace✤ Subscription: Spotify, Rhapsody, eMusic✤ Podcasts are the new radio shows (downloadable & on-demand)

slide download: jazminhupp.comQuestions?email jaz@jazminhupp.com tweet @jazminhupp visit jazminhupp.com

Social media for Mangers Basics

by Jazmin Hupp on Feb 17, 2012

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Social media for Mangers Basics — Presentation Transcript