Introduction to Digital Media and Multimedia elements

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Lecture slides for Diploma Students in National Academy of Arts, Culture & Heritage. Created in 2011

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  • Welcoming the students
  • Explain to students topic for today’s lecture
  • Ask the student what is digital media ? – break their nuts!
  • Digital = binary world 0 and 1, computers Media = Medium or storage
  • E
  • Ebooks, Streaming videos, Social networking, Digital photo manipulation, search engine and etc.
  • No. This is analog media. What is analog media ? Please search!
  • Ask the student what is digital media ? – break their nuts!
  • Communicate through FIRE Draw on Wall Write on paper Paint on canvas Print making during middle ages Create magnetic on radiophone Telephone Black and White TV Colour Print magazine Internet Mobile phone
  • Ask the student what is digital media ? – break their nuts!
  • Ask the student what is multi ? And media ? – break their nuts! Multi – many, much, vary Media – medium of communication
  • Communicate through FIRE Draw on Wall Write on paper Paint on canvas Print making during middle ages Create magnetic on radiophone Telephone Black and White TV Colour Print magazine Internet Mobile phone
  • Ask the students what is Multimedia ? What is elements btw ? Elements is : a fundamental, essentials or
  • MM elements consist of TEXT, IMAGES, SOUND, VIDEO, ANIMATION
  • How to produce text ? Write & type,
  • How to produce images ? Capture photograph, draw, splash, stamp, expression + +
  • How to produce sound? Speak, play an instruments, noise, fart
  • How to create videos? Record use video camera,or any video recorder device
  • How to create anination? Draw or move series of pictures/images
  • Video – live recording Animation is never referred to live recording.
  • Interactive games, websites, e-learning applications and etc
  • Example of multimedia presentation. What type of multimedia element ? Animation + Sound + Images + Text + Video. Without interactivity What do u think about the video content ? Will u agree or no ? Why do u agree ? Based on experience how do u feel learning in ASWARA ? And compared to your previous school ? Do you think Mr. Ken Robinson is insane ?
  • Introduction to Digital Media and Multimedia elements

    1. 1. Digital Media (AWA 1092) Introduction to Digital Media and the multimedia elements Week 2
    2. 2. Weekly Updates Week Title Assignment 2 Introduction to Digital Media and the multimedia elements 3 Digital graphic design and technology Brief Asg 1 4 Digital audio and technology 5 Digital video, animation and technology Submit Asg 1 6 Interactive multimedia and technology Brief Asg 2 7 Electronic media publishing 8 Social Media : Case study and impact Submit Asg 2 9 New Media art : Case study and impact Brief Asg 3 10-11 Fundamental of Creative Industry, Malaysia MIDTERM 12 Impact of Digital Media to culture and heritage 13-14 Multimedia management Submit Asg 3 Presentation 15 Digital media as business in creative industry (Industrial Visit) 16 Future of Digital Media
    3. 3. Table of Content <ul><li>Introduction to Digital Media </li></ul><ul><li>History of Digital Media </li></ul><ul><li>Introduction to Multimedia </li></ul><ul><li>Multimedia elements </li></ul>
    4. 4. Introduction to Digital Media
    5. 5. What is Digital ? <ul><li>“ Relating to or using signals or information represented by discrete values (digits) of a physical quantity, such as voltage or magnetic.” </li></ul><ul><li>Dictionary.com, 2011 </li></ul>Introduction to Digital Media
    6. 6. What is Media ? <ul><li>“ Modern mass communication is the liberation of the communication form from its place of creation.” </li></ul><ul><li>Hirst & Harrisoon, 2007 </li></ul>Introduction to Digital Media
    7. 7. <ul><li>Digital </li></ul><ul><li>Media </li></ul>Introduction to Digital Media +
    8. 8. Definition <ul><li>Electronic media present in digital format including computer generated text, graphics, animation, sound and video. </li></ul><ul><li>Electronic data storage that the data can be processed and imported directly to computer. For example: Hardisk, DVD, PenDrive. </li></ul>Introduction to Digital Media Advertising or editorial material present in digital format such as via internet, mobile phone or through other form of data transfer
    9. 9. Example of Digital Media Introduction to Digital Media
    10. 10. Does this a digital media ? Introduction to Digital Media
    11. 11. History of Digital Media
    12. 12. The Evolution of Media http://www.youtube.com/watch?v=japd126Nx1Y&feature=related History of Digital Media
    13. 13. Introduction to Multimedia
    14. 14. Introduction to Multimedia
    15. 15. Definition <ul><li>“ A computer based communications process that incorporates text, graphics, sound, animation and audio.” </li></ul><ul><li>“ Using more than one medium of expression or communication.&quot; </li></ul><ul><li>“ Multimedia means a combination of different forms of media presentations.&quot; </li></ul>Introduction to Multimedia
    16. 16. Example http://www.youtube.com/watch?v=eDlaJlb1ezg Introduction to Multimedia
    17. 17. Multimedia Elements
    18. 18. Multimedia Elements Text GRAPHIC AUDIO VIDEO ANIMATION
    19. 19. TEXT Multimedia Elements “ The original words of something written or printed, as opposed to a paraphrase, translation, revision, or condensation.” Freedictionary.com, 2010
    20. 20. GRAPHIC Multimedia Elements Visual representation of information.
    21. 21. AUDIO Multimedia Elements Sound within acoustic range available for human audible sensory.
    22. 22. VIDEO Multimedia Elements The system of recording, reproducing, or broadcasting moving visual images on or from videotape (hardisk).
    23. 23. ANIMATION Multimedia Elements Moving images (in simple words) “ Animation refers to a simulated motion picture depicting movement of drawn (or simulated) objects.” EduTech Wiki
    24. 24. Multimedia Elements
    25. 25. Example Multimedia App Multimedia Elements
    26. 26. School kills creativity by Ken Robinson http://www.youtube.com/watch?v=hkPvSCq5ZXk Multimedia Elements
    27. 27. Activity Sketch your personal room that include a metaphor/representation of the multimedia elements 15 minutes Text GRAPHIC AUDIO VIDEO ANIMATION
    28. 28. Thank You <ul><li>Prepared by : </li></ul>

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