CCSAD Social Media for Treatment Centers

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Ethical Boundaries and Guidelines for Addiction Treatment Centers

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CCSAD Social Media for Treatment Centers

  1. 1. Social Media Marketingfor Behavioral Health Professionals Bob Ferguson / Jaywalker Lodge Cape Cod Symposium on Addictive Disorders September 10, 2020
  2. 2. Social Media 101 Part 1 – The Bigger Picture  What is “social media” and why do we care?  The shift from traditional marketing to the “New Rules.”  Issues/opportunities for addiction treatment providers.
  3. 3. Social Media 101 Part 1 – The Bigger Picture  What is “social media” and why do we care?  Web 2.0 – the rules of the game have changed.  Issues/opportunities for addiction treatment providers. Part 2 – Social Media Tools  Facebook, Twitter, YouTube, and blogs
  4. 4. Social Media 101 Part 1 – The Bigger Picture  What is “social media” and why do we care?  Web 2.0 – the rules of the game have changed.  Issues/opportunities for addiction treatment providers. Part 2 – Social Media Tools  Facebook, Twitter, YouTube, and blogs Part 3 – Show & Tell (20-30 Minutes)  Open Forum / Discussion / Q&A / Site Visits
  5. 5. Social Media 101 Definitions – “Social Media”  Social media are primarily Internet-based tools for sharing and discussing information among human beings. The term most often refers to activities that integrate technology, social interaction, and the construction of words, pictures, videos and audio. This interaction, and the manner in which information is presented, depends on the varied perspectives and “building” of shared meaning among communities, as people share their stories and experiences. (Source: Wikipedia)
  6. 6. Social Media 101 Definitions – “Web 2.0”  Web 2.0 is a term describing changing trends in the use of World Wide Web technology and web design that aims to enhance creativity, secure information sharing, collaboration and functionality of the we. (Source: Wikipedia)
  7. 7. Social Media 101 Web 1.0 Web 2.0 Traditional website  A website that interacts with provides information for users while providing users. information.  Provides opportunity for Provides toll-free number user comments; allows and (maybe) email contact users to vote; write product button reviews; recommend to friends and colleagues Traditional websites are a one-way street  Social media, on the other hand, is a two-way street that gives you the ability to communicate too.
  8. 8. Social Media 101 Business Objectives for Social Media  Increased Brand Awareness  Reputation Management  Improved Search Engine Rankings  Increased Relevant Visitor Traffic  Improve Sales for a Product or Service  Stay Connected with Peers and Colleagues  Keep Tabs on Industry Leaders
  9. 9. Social Media 101 Social Media Challenges for Addiction Treatment Field  Rehab Community Competitive Online, Still Evolving  Transparency Comes with a Price  Social Media Does Not Suffer Fence-Sitters Well  May NOT Contribute Significant $$$ to Bottom Line …. Social media is low cost, but it will take time, patience -- and persistence.
  10. 10. Social Media 101 Synergies with 12 Step Addiction Treatment Field  Rapid, Sustained Growth Driven by Word of Mouth  Platform of Anonymity Essential to Engagement  First-person Testimonials a Cornerstone  Program of Attraction, Not Promotion …. Web 2.0 (2010) = Alcoholics Anonymous (1935)
  11. 11. Credit for these cool slides about social media statistics: Marta Kagan,Managing Director, US Espresso Marketing

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