Social Media Ideas for Small Businesses
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  • PR Prescriptions was my home base - What I was known for. It was my thesis, and the rest was supporting content. Supporting content is important because this is how people get to know you.

Social Media Ideas for Small Businesses Presentation Transcript

  • 1. Social Media Ideas for Small Businesses
    GWebinars: Online Professional Development Series
    By James S. Walker
    ThursdayJuly 28, 2011
    The George Washington University
  • 2. Hashtag
    #GWAlumni
  • 3. About James S. Walker
  • 4. A Slight Evangelist
    *Socially Diverse
    *Seeking Diverse, Culture-Rich Conversations
    Online
    *Social Media & Linguistics
    *Bare Words, Bare Bones, True Culture
    *Social Media & Crisis Communications
    *Effective Communication When It Counts
  • 5. Our Discussion
    *Today we will focus on:
    *Steps for developing a Social Media Strategy
    *Ways to encourage sales and engagement via social media
    *Ideas for incorporating online networks into marketing and communications activities
  • 6. Goals
    * Understanding the various ways to think about Social Media
    * Getting a few steps closer to execution for beginners
    * Refining the approach for active participants
  • 7. Participants Poll
    * What title best describes you?
    * Social Media Beginner
    * Social Media Intermediate Level
    * Social Media Expert Level
    * What type of business do you own?
    * Retail Industry
    * Consulting
    * Travel/Dining/Hospitality
    * Online/Social Media
    * Other
  • 8. What is Social Media?
  • 9. What is Social Media Really?CULTURE
    - Social Media Mirrors Culture
    - Social Media Reflects Culture
    - Social Media Creates Culture
  • 10. What is Social Media in Practice?
    * For most...Social Media is an EXPERIMENT.
  • 11. 1st Step to Social Media Success
    * Creating REALISTIC (and Measurable) Goals
  • 12. Vague Goals
    * Increasing sales…
    * Driving Awareness…
    Better Goals
    * Increasing sales of product XYZ among college students age 18-22
    * Driving awarenessamong parents of toddlers in New York City
    * Increasing the number of speaking opportunities at regional events
  • 13. Stop, Think
    * Are my goals realistic? No crazy guarantees?
    * Are my goals measurable?
    * How will I be able to measure success?
  • 14. Layers for Measurement
    Social Engagement
    General Engagement
    & Brand Interaction
    Core Audience
  • 15. Things to Know About Your Audience
    * Where are they located?
    * How do they like to communicate with you?
    * What would they like to see from you in the future?
    * Who are they?
    * Why did they/should they choose you or your service?
    * What do they like or dislike about what you have to offer?
    With this information and a proper benchmark on current business activities, we’re ready to begin campaign development.
  • 16. Social Activity = Serious Activity
  • 17. Participants Poll
    * How do you spend most of your time in social media - as it relates to your business?
    * Attracting new customers
    * Engaging current customers
    * Sharing company news
    * Building your brand
  • 18. Why Small Business Owners Use Social Media
  • 19. Getting Started
    Considerations for Campaign Development
    * Develop goals and metrics
    * Map out participants and communities (Connections)
    * Listen (Research, Get the conversation pulse)
    * DIY (Do-It-Yourself, Develop Your Own Strategy)
    * Rules of Engagement (Plan for Managing Interaction)
    * Exit Strategy (Timeline, Transition, What’s Next?)
    * Measurement & Evaluation
  • 20. Online Presence
  • 21. Listen & Engage
  • 22. Listen & Engage
  • 23. Listen & Engage
  • 24. Social Media & Customer Service
  • 25. * Local Burger Joint in Milwaukee, WI
    * Active on key social networks, made interactions their own
    * Ex. Hosting “Bloody (Mary) Brunch” tweetups
    * Ex. Facebook profile picture promos with branded, oversized beach chairs
    * Ex. Free Food for Foursquare “Mayors”
    Clear Results: Larger online communities, Media attention,
    Increase in on-site visits
  • 26. * “The Ritz-Carlton Takes Its Concierge Mobile”
    * Making good use of the Foursquare Tips function to provide recommendations to guests
    * Popular option among Foursquare users, as these Tips appear upon check-in
    * Great way to promote your business to people in the area
  • 27. * At the Brooklyn Museum's Target First Saturdays, thousands of visitors enjoy free programs of art and entertainment each month from 5 to 11 p.m.
    * Socialize at exclusive meetups during the Museum's monthly gatherings with 1st Fans: “a socially networked membership”
    * Benefits include exclusive meetups, skipping lines at movies and coat check.
  • 28. Resources
  • 29. Thank You!
    SocialMedia Ideas for Small Businesses
    GWebinars: Online Professional Development Series
    • Blogger, Public Relations Professional, Lecturer
    • 30. @jaywalk1
    • 31. james.walker@prprescriptions.com
    • 32. http://prprescriptions.com
    • 33. http://sociallydiverse.posterous.com
    #GWAlumni