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SALES AND DISTRIBUTION<br />ICICI PRUDENTIAL LIFE INSURANCE<br />			Prepared By:<br />Jaydip Shah<br />
OVERVIEW<br />It was established in 1955 by world bank<br />Capital structure<br />Authorized Capital- 2.3 billion<br />Pa...
Contd…..<br />Largest private player in life insurance in India<br />Growth Rate:<br /> 260%<br />No. 1 Insurance Company<...
MARKETING HIERARACHY<br />CEO<br />Regional Manager<br />Zonal Manager<br />Branch Manager<br />Territory manager<br />Ass...
OBJECTIVES OF SALES MANAGEMENT<br />Sales volume <br />Contribution to profits<br />Continuing growth<br />
DISTRIBUTION CHANNEL<br />			Insurance Advisor<br />			      Customers<br />
DIFFERENT SCHEMES OF ICICI<br />Save 'N' Protect<br />Cash Bak<br />Smart Kid<br />Life Guard<br />Life link<br />Life tim...
Life link pension<br />Secure plus<br />Cash plus<br />Assure invest<br />Reassurance<br />ICICI PruMitr<br />Suraksha<br />
RIDERS<br />Provides added protection against specific risk at little extra cost<br />Features<br />It is attached with ma...
RIDERS OF ICICI<br />The Critical Illness Benefit Riders.<br />The Major Surgical Assistance Riders.<br />The Accident and...
PRICING POLICY<br />Mortality rate <br />Administrative cost <br />Profit margin <br />Inflation rate <br />National and i...
PROMOTIONAL POLICY<br />Advertisement <br />Tele marketing <br />Activities<br /> It is found that propensity of ICICI is ...
RECRUITMENT, SELECTION AND TRAINING OF F.A<br />Unit manager takes an preliminary interview<br />Screening is done in this...
COMMISION STRUCTURE<br />
Sales management
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Sales management

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Transcript of "Sales management"

  1. 1. SALES AND DISTRIBUTION<br />ICICI PRUDENTIAL LIFE INSURANCE<br /> Prepared By:<br />Jaydip Shah<br />
  2. 2. OVERVIEW<br />It was established in 1955 by world bank<br />Capital structure<br />Authorized Capital- 2.3 billion<br />Paid up Capital- 1.9 billion<br />74% stake with ICICI<br />26% stake with prudential plc. U.K<br />It is subsidiary of ICICI ltd.<br />Its presence in life as well as in general insurance<br />
  3. 3. Contd…..<br />Largest private player in life insurance in India<br />Growth Rate:<br /> 260%<br />No. 1 Insurance Company<br />ICICI Prudential’s distribution channel is simple<br />Cash discount doesn’t allow<br />They follow vertical dimension communication<br />They also provide training to their Financial Advisors <br />
  4. 4. MARKETING HIERARACHY<br />CEO<br />Regional Manager<br />Zonal Manager<br />Branch Manager<br />Territory manager<br />Assistance Manager<br />Agency Manager<br />Unit Manager<br />Insurance Advisor<br />
  5. 5. OBJECTIVES OF SALES MANAGEMENT<br />Sales volume <br />Contribution to profits<br />Continuing growth<br />
  6. 6. DISTRIBUTION CHANNEL<br /> Insurance Advisor<br /> Customers<br />
  7. 7. DIFFERENT SCHEMES OF ICICI<br />Save 'N' Protect<br />Cash Bak<br />Smart Kid<br />Life Guard<br />Life link<br />Life time<br />Forever life<br />Life time pension<br />
  8. 8. Life link pension<br />Secure plus<br />Cash plus<br />Assure invest<br />Reassurance<br />ICICI PruMitr<br />Suraksha<br />
  9. 9. RIDERS<br />Provides added protection against specific risk at little extra cost<br />Features<br />It is attached with main policy<br />It can’t be discounted without terminating base policy<br />The combined premiums of all riders attached to a policy can’t be a greater than 30% of the premium of the basic plan.<br />Riders are pure risk covers and hence have no maturity benefits.<br />
  10. 10. RIDERS OF ICICI<br />The Critical Illness Benefit Riders.<br />The Major Surgical Assistance Riders.<br />The Accident and Death benefit Riders.<br />Accident benefit Rider.<br /> The income Benefit Rider.<br />The Waiver of Premium Rider.<br />
  11. 11. PRICING POLICY<br />Mortality rate <br />Administrative cost <br />Profit margin <br />Inflation rate <br />National and international business environment <br />Government regulation <br />
  12. 12. PROMOTIONAL POLICY<br />Advertisement <br />Tele marketing <br />Activities<br /> It is found that propensity of ICICI is increasing year by year<br />
  13. 13. RECRUITMENT, SELECTION AND TRAINING OF F.A<br />Unit manager takes an preliminary interview<br />Screening is done in this stage<br /> Trainer<br /> Financial advisor<br />Online training<br />Product training<br />Lecture<br />Demonstration<br />Role playing<br />
  14. 14. COMMISION STRUCTURE<br />
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